The Psychology of Color in Logo Design

Are you planning on making a logo for your personal brand? To help you create one, we made a post about the psychology of color in logo design.

The Psychology of Color in Logo Design

Red

Red is a powerful color that is warm, exciting, sexy, and bold.

Red

Orange

Orange is creative, expressive, youthful, and enthusiastic.

Orange

Yellow

Yellow evokes feelings of optimism, clarity, imaginative, and warmth.

Yellow

Green

Green is organic and peaceful, and it conveys the idea of growth.

Green

Blue

Blue conveys feelings of strength, dependability, and credibility.

Blue

Purple

Purple is the color of royalty. It activates the imagination.

Purple

Black

Black is professional, credible, and direct, but it can be edgy as well.

Black

White

White conveys simplicity, cleanliness, and purity.

White
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