If you have a website for your animation website, you know that the aesthetics and function of your website make a strong first impression about your services -- whether it be a good impression or a bad one.
You should make your website look appealing if you want to promote your animation services in an effective way that speaks well to your talents. As a freelance animator, you should make the most of your online presence to gain more attention from animation clients and connect with them.
How do you know if it’s a wise choice to hire a website designer, even if you can build an animation website by yourself using available website builders? If you do hire a website designer, how sure are you that your website will look exactly like you want it?
In this blog post, we get into the pros and cons of hiring a website designer for your animation website.
Pros of Hiring a Website Designer for Your Animation Website
Great User Interface Design
Website designers have a great design eye and will build an appealing website that animation clients will feel confident using.
You can use a website builder and use its templates for your animation website, but many of them are basic and not that appealing.
You can’t expect to stand out from other animators’ websites if you have a standard, bland design for your website. You might also overlook important details, pages, plugins, codes, etc. if you choose to build a website yourself.
With more people using smartphones and tablets, your animation website must be compatible with any device.
If your website isn’t mobile-friendly, website visitors will just leave your page, resulting in low Search Engine Optimization (SEO) and a loss of a possible animation client.
Fortunately, website designers are experts in providing you with a well-designed user interface from buttons, icons, fonts, colors, and other visual, interactive elements of your website.
Besides designing your website, they can also make your website easy to navigate, rank higher on search engines, convert leads, load faster, and more.
By creating a website with a good user experience, you will help your clients (and future clients) find all the information they need to have about your animation services.
On-Point Online Strategy
Another reason to hire a website designer is that they can create a great strategic plan for your website.
You may have your own online strategy, but you may be better off if you work with a website designer who has a fresh perspective and can provide solutions that may have never crossed your mind.
The online strategy that your web designer will make can help you rank higher on search engines, attract website visitors through great visuals, and convert website visitors into sales leads and then into animation clients.
Focus On the Essential Tasks
As much as you may want to save financial resources and build a website on your own, it can actually take up your precious time that could be better spent working on projects or handling clients.
Hiring a website designer will allow you to have a well-built website and at the same time be able to do the things that matter the most to you as an animator: focusing on getting more clients and working on your current animation projects.
Cons of Hiring a Website Designer for Your Animation Website
Compared to making your own animation website, hiring a website designer with professional website design services is obviously more expensive. The cost of a high-quality web designer’s services can range from a few hundred dollars up to thousands of dollars.
If you’re just getting started in your animation career or if you don’t have that much income yet, we recommend that you don’t hire a website designer. Your time is better spent getting animation clients and adding quality work to your portfolio.
In addition, if you’re just starting out,, some website designers have a high rate, which you might not be able to afford for now. If you decide to hire a website designer, make sure that the cost will fit in your budget and be worth the investment.
Changing Website Design Trends
If you hire a trendy website designer who builds you animation website that has a great, modern design, you’ll be happy with the work -- for now.. However, in two to three years, you’ll probably want to change your website’s design to keep up with the latest aesthetics in web design.
This will mean you’ll have to pay for website design expenses every two to three years. To save you money and quickly get updated designs for your animation websites, it would be better for you to buy a new WordPress theme that’s more modern.
Spending a few hundred dollars or less every two to three years is much better than spending thousands of dollars on hiring a website designer.
Longer Website Planning and Implementation
Working with a website designer to build your animation website could possibly take up more time compared to you building your website on your own.
Making a website overnight is not possible because you will have to meet several times with your website designer to plan, strategize, and evaluate your website content. If you need to build a website as soon as possible, it’s better to build your own site from a template.
Possibility of Low-Quality Website Design
A possible outcome of hiring a website designer, especially if they’re freelancers, is that the website layout and design that they will make may be low-quality or not meet your standards.
You may feel lucky to hire a website designer at an affordable price, but remember that great prices don’t always come with great designs.
Working with someone who has bad taste in design and cannot put your ideas into a website will just give you headaches and several rounds of revisions.
Hiring a website designer for your animation website can be one of the best investments that any business and freelancer can make, but it can also be the wrong choice for some.
When it’s clear to you that you don’t have the skills and time to create your ideal animation website, hiring a website designer is the right move for you.
Website designers can make appealing website design and experience and think of solid strategies to make the most out of your online presence.
They can also save you time and allow you to give 100% effort and focus on building your client base. While hiring a website designer can do all the things mentioned above, it can also have disadvantages.
Unless you have a stable amount of income and clients, hiring a website designer isn’t necessary. If you need to quickly build a website and don’t want to spend money on website design every few years, you might as well create a website on your own.
Now that we’ve presented the pros and cons, the choice is up to you. Do you want to take time doing it yourself or spend an amount of money to pay someone to do it for you?
Whatever choice you make, see to it that you’re getting your time and money’s worth. At the end of the day, you should get the results you want to see and gain animation clients that will help you reach your path to success in the animation industry.
For more animation tips and its business aspect, make sure you sign up for the master class and download a copy of our free marketing cheat sheet.