Even if you’re the best animator in the business, you won’t find true success until you learn how to communicate properly with your animation clients. Many animators forget that this is a part of the sales process and is an important skill to have to grow your business.

Follow these 9 tips animators can use for effective communication with clients:

1. Respond quickly

Clients often purchase a product or service from a company that gives them attention first. Follow the 24-hour rule. If you receive an email or a phone call, you need to follow up within 24 hours.

2. Ask customer-centric questions

Do your research and never make assumptions. Learn about the history, products and services, goals, mission, vision, and challenges of your potential client.

3. Don’t use animation jargon

According to Motto, it is frustrating for clients when you talk about terms that they don't understand. This can lead to issues down the line, such as a key misunderstanding about an expectation they had for the project.

4. Actively listen

When your client is talking, make sure that you are really paying attention to what they say instead of thinking about your next meal. Even focusing on what you plan to say next is still a form of inattention.

5. Use positive statements

Things will be clearer if you ask questions in a positive or open-ended way. Using positive words is a great way to cushion any disappointing news or lapses in judgment you don't want your client dwelling on.

6. Regularly ask for feedback

Ask your animation clients for their thoughts and opinions about the video you are working on. It shows your client that you really care about their video as well as the input they contribute.

7. Communicate through different mediums

Every client has their preferred way to communicate. Although there are many ways of communicating nowadays, using traditional means of communication is still a good option. Mastering both written and verbal forms of communication will take you far.

8. Build a genuine relationship

One of the best ways to move up the ladder in almost every field is to form genuine connections and relationships with others in your industry. Your clients are the perfect place to start!

9. Show appreciation

At the end of the day, you have your clients to thank for your way of life. Let your client know that you appreciate them choosing your services by simply saying thanks. If possible, consider offering loyalty discounts or additional services for free to your best clients.