YouTube ads present the perfect opportunity for animators to attract clients with a creative message while utilizing a great platform to brand yourself. Here are the most 3 common (and best) types of YouTube ad formats for any animator.
1) TrueView Ads
TrueView is a safe and cheap option. Advertisers only pay for TrueView ads when viewers watch or interact with their ads.
2) Non-skippable Ads
This video ad is best with a call-to-action (CTA), so you can optimize the attention of the viewer since this type of ad can't be skipped. The maximum duration of a non-skippable ad is 15 to 20 seconds.
3) Bumper Ads
Bumper ads are similar to non-skippable ads, but there are two differences: the maximum duration of bumper ads is 6 seconds, and the bumper ad is always shown at the end of the video. This is a great option since the bumper is only 6 seconds, which increases the possibility that the user will watch the whole ad.
Looking for more tips on how to grow your animation business? Check out Business of Animation's blog!