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3 Common Types of YouTube Ads

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YouTube ads present the perfect opportunity for animators to attract clients with a creative message while utilizing a great platform to brand yourself. Here are the most 3 common (and best) types of YouTube ad formats for any animator.

3 Common Types of YouTube Ads

1) TrueView Ads

TrueView is a safe and cheap option. Advertisers only pay for TrueView ads when viewers watch or interact with their ads.

TrueView Ads

2) Non-skippable Ads

This video ad is best with a call-to-action (CTA), so you can optimize the attention of the viewer since this type of ad can't be skipped. The maximum duration of a non-skippable ad is 15 to 20 seconds.

Non-skippable Ads

3) Bumper Ads

Bumper ads are similar to non-skippable ads, but there are two differences: the maximum duration of bumper ads is 6 seconds, and the bumper ad is always shown at the end of the video. This is a great option since the bumper is only 6 seconds, which increases the possibility that the user will watch the whole ad.

Bumper Ads

Looking for more tips on how to grow your animation business? Check out Business of Animation's blog!

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