As the owner of an animation studio for nearly a decade, our Founder noticed a trend: many talented animators felt they lacked the business skills to be independently successful.
While they had invested time and money in their training, most had not learned about the business aspects of animation in school.
Many animators have the misconception that they need unlimited experience, money, and clients to be successful freelancers. But we believe this prevents many animators from accessing the work they would love most.
Working as a staff animator may seem like the best route, but it’s no question that freelancing is the future of animation.
Full-time studio work is highly competitive, demanding, and low paying - while failing to offer you the freedom of choosing assignments or featuring your best work on a personal website.
You may feel disposable when executives favor younger, cheaper talent or outsourcing.
In-house employees are also becoming more rare as studios move toward hiring freelance animators.
We want animators to feel empowered to pursue freelance careers.
This is why we’ve created Business of Animation to teach proven strategies for finding clients, handling finances, marketing, maintaining an online presence, and more.
By developing these skills, animators can feel as confident in their business knowledge as they are in their artistry.
Animators, you deserve a rewarding independent career that can be done on your terms. Business of Animation will help you get there.