What makes an animation pitch successful? Well, that depends. We can attribute that success to just a few outstanding qualities or a whole variety of factors. However, according to various resources, here are 7 qualities that make an animation pitch great: 1. Well-prepared As Benjamin Franklin said, if you fail to prepare, prepare to fail. […]

Let's look at some aspects you didn't know about running a business, and to prepare yourself before taking this path. 1. Failure in business is inevitable. 2. It takes a high level of work commitment. 3. You're forced to make necessary sacrifices. 4. Business takes time to build. 5. Nothing will turn out as you […]

Now that you know what a pitch bible is for (one of the visual tools used in a pitch meeting), let’s look into the essential elements inside a pitch bible: 1. Logline The starting point in the overview, the logline is the key marketing statement that describes what your whole series is about. It's very […]

It’s comfortable to stick with your routine, but be open to try new things. Here are a few primary reasons why trying new things is essential to animators: 1. It stimulates creativity. 2. It makes you more marketable. 3. It boosts your overall confidence. 4. It makes you more passionate and eager. 5. You'll discover […]

An animation pitch bible, also known as a pitch book, is a document that you create to describe what your animated series is about, and you present to an audience, usually potential buyers, distributors, or producers. It is a tool to make your idea (vision, story, art style, characters, etc.) organized and understandable to producers […]

Here are 8 ways to stay up to date in your animation skills, and stay relevantly marketable for businesses at any stage of your career. 1. Upgrade Your Skills 2. Keep Learning 3. Update Your Demo Reel 4. Be Flexible 5. Expand Your Network 6. Stay Informed 7. Establish a Personal Brand 8. Get a […]

Here are the 5 stages in an animation pitch meeting. 1. Rapport A great way to start before giving your pitch is to build rapport or a personal connection with your audience, in this case, the decision-makers (producers, studio executives, etc.). Initiate small talk. This will lighten the mood and might boost your audience's interest […]

It takes a lot of practice to become the best animator. The more you practice, the better you get. Here are some important qualities you need to have to become the best animator. 1. Creative and Imaginative Creativity makes you think differently from others. You should know how to artistically mold anything simple into something […]

Feeling a bit down? Here are some inspiring words from Colette Werden. "It's okay if you fall down and lose your spark. Just make sure that when you get back up, you rise as the whole damn fire." - Colette Werden: Founder and CEO of COLETTE WERDEN Personal Branding Agency based in Melbourne, Australia, as […]

Live-streaming made such a big impact online because it's informative and engaging. But what are the topics animators can talk about? Scroll down to find out. 1. Reveal new animation products and services. 2. Question and answer sessions about motion or animation. 3. Go behind-the-scenes. 4. Feature a special animation guest. 5. Animation tips and […]

Here are what animators should include in their terms and conditions: 1. Clear definitions and descriptions of what products or services will be provided. (ex: script, storyboard, illustrations, voiceover, number of revisions included, etc.) 2. Conditions relating to delivery or performance (ex: where you sell your products, the time and place of delivery, deadlines, revision […]

Logos are part of every brand's identity. It's a symbol that makes your animation brand remarkable to clients. That's why it's important to make your logo design unique yet memorable. Check out these 9 logo design trends this 2021. 1. 3D and Isometric 2. Minimalist 3. Wordmark 4. Nature-inspired 5. Character & Mascot 6. Gradients […]

Here are 5 reasons why animators should have clear Terms and Conditions with all clients: 1. For the safety of you and your animation business Your Terms and Conditions (T&C) sets out rules and guidelines that animation clients must agree to. Well-drafted T&Cs protects you and your ownership of your content/business from unnecessary risks, liabilities, […]

Color is one of the most important aspects of logo designs, but at the same time can be one of the most difficult things to grasp. In this post, we recommend two to three color combinations you should try using in your next animated logo. 1. Black and Orange This brand color combination means energetic […]

Animators, as well as creators or artists, know that entering contests is both a motivation and a gamble. Here is a list of the pros and cons of joining animation contests: 1. PRO: Joining is a fun experience.CON: Sometimes constantly joining contests may feel like work. 2. PRO: Good opportunity to get more exposure and […]

Learning how to communicate your expertise will keep your animation service in the lead. Here are 5 ways animators can demonstrate their expertise to the world. 1. Portfolio The first step in demonstrating your expertise to the animation world is to create a demo reel. Your demo reel is a collection of your best-animated video […]

Here are 7 ways how animators can win the day: 1. Plan your day the night before. 2. Wake up on time. 3. Avoid instant gratification. 4. Remove distractions. 5. Hold yourself accountable. 6. Focus and get to work. 7. Focus on winning each day. It'll all add up. Check out Business of Animation's blog […]

If you currently have an animation YouTube channel, you must be wondering how you can get more YouTube subscribers and views. Here are the smart ways to get more YouTube subscribers for FREE. 1. Ask your viewers to subscribe. 2. Promote your animation YouTube channel on your website. 3. Promote your YouTube channel on other […]

There are lots of exciting events and festivals for animators, filmmakers, and artists alike that happen year-round, pandemic or no pandemic. Here are 9 more animation festivals and contests to look forward to this 2021: 1. Fest Anča International Animation Festival Event: July 1-4, 2021Submission deadline: January 31, 2021 Fest Anca International Animation Festival has […]

To win a negotiation with your animation clients, you need to take appropriate action to say the right words. Check out these 5 win-win negotiation strategies: 1. Know your clients' needs or expectations. 2. Prepare answers to questions that your clients may ask or should know. 3. Establish open communication and collaboration with your animation […]

Here are 9 upcoming business conventions and festivals for animators this 2021: 1. Kidscreen Summit (February 8 - March 5, 2021) Kidscreen's premier annual event is a conference on the business of kids' entertainment, hosting more than 2,000 attendees worldwide, including top decision- and deal-makers interested to engage, network and find new ideas. Kidscreen aims […]

What is win win negotiation? Win-win negotiation is a negotiation style in which the interests of both parties are taken into consideration to end the discussion positively and gain maximum benefit. Both parties exchange interests and see how help can be provided to build a long-lasting relationship. If you both walk away happy with what […]

Here are the 7 resources behind every animator's creativity. 1. Intelligence Intelligence was defined in numerous ways to accustom different contexts. According to Dan Erwin (2012), intelligence does not only refer to your IQ. It simply refers to your abilities to understand and apply what you've learned (knowledge), produce new ideas, plan, evaluate, and make […]

Here are a few reasons why live-streaming is so important for your animation business and personal brand: 1. Increase animation brand visibility 2. Real-time engagement 3. Promote new and existing animation services 4. Get instant feedback 5. Grow your followers 6. Attract prospects 7. It's free Check out Business of Animation's blog for more in-depth […]

Here are 9 tips to help focus on your animation projects. 1. Take some quiet time to think about your plans 2. Don't stretch yourself out to thin with too many tasks 3. Get rid of all things that can distract you 4. Be more mindful of all your thoughts 5. Find the right balance […]

In need of an inspirational quote? Here's a quote from the Pixar Animation Studios' movie titled Soul. "Your spark isn’t your purpose. That last box fills in when you’re ready to come live." - Soul (Disney-Pixar Animation Studios, 2020) TweetFacebookLinkedInEmail

Here are 7 healthy ways animators can cope with failure: 1. Accept the situation and move forward 2. Look at the situation differently 3. Stop overthinking 4. Ensure no repetition of the same mistakes 5. Plan for alternatives (ex: Plan B) 6. Surround yourself with positive people 7. Look for success stories Check out Business […]

Feeling overwhelmed with all your animation tasks? Here are 9 ways for animators to relax when stressed at work. 1. Schedule a few minutes and take in some fresh air 2. Meditate at your desk or a quiet place in your room 3. Listen to your favorite tunes during the workday 4. Step away from […]

Here are the 5 golden rules of ideation in the creative community. 1. There are no bad ideas. 2. Quantity over quality. 3. Document or capture everything 4. Use and enrich others' input for better and stronger ideas 5. Keep an open mind and a non-judgmental attitude. Check out Business of Animation's blog for more […]

Need some inspiration for your animation? Here are 9 amazing animation blogs worth checking out: 1. Cartoon Brew Cartoon Brew, founded by Jerry Beck and Amid Amidi in 2004, posts about the latest trends, news, ideas, movies, TV shows, and visual techniques related up-to-date about the biggest animation studios. like Disney and Pixar. 2. Animation […]

Here are 9 ways animators can handle difficult tasks. 1. Research your options. 2. Brainstorm every idea possible. 3. Formulate a concrete plan 4. Commit to your decisions. 5. Ask for help if necessary. 6. Relax and don't over think. 7. Get started on the work. 8. Overcome each obstacle. 9. Breathe and accept the […]

In animation or any creative field, creating ideas is a daily requirement. Making good ideas takes a lot of time and inspiration. Demands also put you under pressure just to cope with them. Here are 9 idea generation methods to help animators get started with any project: 1. Brainstorming Brainstoming sessions are usually done in […]

Here are 5 good reasons to use Twitter ads for animators. 1. Pay Only for Performance When you promote tweets on Twitter, you only pay when you've achieved your marketing objective. Whether your goal is website conversions or Twitter engagement, you only pay when people take that action. 2. Keyword Targeting You can target people […]

Here are 9 tips to keep your animation clients happy. 1. Create Valuable Animated Content 2. Promptly Reply to Their Emails 3. Value Your Client's Insights 4. Be Decisive With All Your Actions 5. Do Not Over-Promise Anything 6. Contact Your Animation Clients Regularly 7. Make Sure to Always Be Clear and Transparent 8. Identify […]

Design thinking combines both critical and creative thinking to produce innovative and problem-solving ideas through 5 stages: Empathize, Define, Ideate, Prototype, and Test. So how does design thinking apply to animation production? Scroll down to read about the 5 stages of design thinking in animation production. 1. Empathize You put yourself in people's shoes or […]

Here are some social proof statistics that show how powerful social proof can be for your animation service. 1. 92% of clients read online reviews before buying. (Big Commerce) 2. 88% of clients say reviews influence their online purchasing decisions. (Vendasta) 3. Clients read 40 or more reviews before considering a star-rating as accurate. (Opt-In […]

Here are the warning signs of a bad animation client. 1. They ignore all your suggestions. 2. They are rude or lack professionalism 3. They have issues with signing a contract. 4. They are late on paying their invoice. 5. They have impossible demands & requests. 6. They have constant unscheduled calls & meetings. 7. […]

Here is the animators guide to setting S.M.A.R.T. goals: 1. Specific Goals should be clear and defined. Use the 5 "W" questions to help narrow them down. 2. Measurable You should be able to track the progress of your goals. If not, how will you know when you've achieved them? 3. Actionable How will you […]

Here are the factors why social proof is important for digital marketing. 1. Clients can become more confident that your animation service will help solve their problems. 2. Social proof adds credibility and online reputation to the animation services you offer. 3. It improves search rankings through website testimonials, blog content, and reviews. 4. It […]

Here are 7 tips for animators to handle negative feedback effectively. 1. Listen honestly for the critic’s intention 2. Decide if the feedback is constructive or destructive 3. Thank those who offer constructive criticism 4. Avoid exploding in the face of constructive criticism 5. Minimize encounters with negative people 6. Make plans to act on […]

Here are 9 animation websites to get inspiration from. 1. Stash Stash Media was founded to spark inspiration through sharing information and showcasing artists, exceptional motion design, visual effects, and animation projects. 2. Inspiration Grid Inspiration Grid is an online magazine celebrating creative talent from around the world, featuring design, art, illustration, typography, photography, architecture, […]

Taking risks to achieve a goal requires the courage to face the fear of uncertainty. No matter what the outcome is, either way, we grow through the process and become more resilient and confident. Here are 5 reasons why animators should take risks. 1. You have to take risks to gain rewards. If you don't, […]

Here are the 7 stages clients go through to choose an animator. 1. Identify the Needs 2. Gather Information 3. Research the Alternatives 4. Weigh the Factors 5. Choose an Animator 6. Review Decision 7. Take Action Want to learn more about how you can jump start your animation business? Business of Animation's blog has […]

Here are 9 things to always keep no matter what year it is. 1. Your Hopes and Dreams 2. Learning and Self-Improvement 3. Your Faith and Happiness 4. Your Wonder or Curiosity 5. Active and Health Lifestyle 6. Important Relationships 7. Your Kindness and Empathy 8. Your Fun and Adventurous Nature 9. Lessons From the […]

There are three kinds of people who help you grow emotionally and professionally, and you need to surround yourself with these people. They are: 1. People who support you emotionally. This includes friends, family, and colleagues who want to see you succeed and help talk you up when you are feeling low. These people are […]

Here is the 7-step sales cycle for getting animation clients. 1. Prospecting Potential Clients 2. Contacting Various Potential Clients 3. Qualifying a Number of Animation Clients 4. Nurturing Potential Clients 5. Pitching Ideas to Potential Clients 6. Handling Objections From the Potential Clients 7. Closing the Deal With Potential Clients Want to learn more about […]

Here are 9 things successful animators do during weekends. 1. Wake up like any other day. But if you need to catch up on sleep, why not? 2. Hang out with family and friends 3. Divide time for hobbies, as well as chores. 4. Discover and explore new things and activities. 5. Make time for […]

Are you thinking of building or updating your animation website? Here are 5 website trends in 2021. 1. Dark Mode Studies have shown that dark mode is better for both our battery life and our vision by it reducing blue light exposure. It's a great way to add a modern, elegant touch to any website, […]

Here are 9 tips for animators to get back to work after the holidays. 1. Reconnect With Old Animation Clients 2. Review Pending Animation Projects 3. Start With Small Animation Tasks 4. Keep A Positive and Motivated Attitude 5. Start Your Work With a New Set of Eyes 6. Clean Up Your Work Desk Upon […]

As the year ends and another year starts, have you looked back at your past experiences and counted your blessings? Here are 9 things animators should be thankful for. 1. COMPANIONS (family, friends, colleagues, pets, etc.) 2. Your HEALTH 3. Access to NECESSITIES 4. FREEDOM (to express, to choose one's state in life, etc.) 5. […]

Here are 9 tips to help animators with their goals in 2021. 1. Visualize what you want in 2021 2. Set realistic and attainable goals 3. Research the steps to achieving your goals 4. Write down your goals for the year 5. Plan when to start each goal 6. Gather the resources for your goals […]

May this year bring new happiness, new goals, new achievements, and an abundance of new animation clients. Happy New Year from your BOA family! TweetFacebookLinkedInEmail

Dear animators, thank you for these 9 things: 1. Thank you for bringing art to life… frame by frame. 2. Thank you for making ideas more vivid and inspiring. 3. Thank you for helping people see what others cannot. 4. Thank you for adding more dimension and color to our visual world. 5. Thank you […]

The release of some animated movies may have been pushed back in 2020 due to the pandemic, but it looks like 2021 will be an exciting year for animated movies. Here's a list of the animated movies to look forward to in 2021. 1. Raya and the Last Dragon Directors: Don Hall, Carlos López EstradaProduction […]

What things do you want to start doing this year? Here are some New Year's resolutions for animators in 2021. 1. Set Goals for the New Year 2. Step Outside Your Comfort Zone 3. Practice Gratitude 4. Invest in Education 5. Make Time for Self Care 6. Save Up for New Animation Tools 7. Set […]

Here are the 4 P's of transactional marketing in the animation business. 1. Product Develop a type of video, an illustration, or a design that meets client demands. 2. Pricing Establish a price for your animated video that balances profitability for you (the animator or the studio owner) and affordability for your client. 3. Placement […]

Here are 4 tips for animators to finish the year strong. 1. Review Your Year A year-end review allows you to assess how you made progress in your goals. By examining the past, you can see what went well and what didn’t. 2. Let Go of Failures 2020 has been a tough year for everyone. […]

These are the 9 ways animators can reset before the new year. 1. Declutter Your Animation Files 2. Organize Your Animation Folders 3. Categorize Your Animation Projects 4. Clear Your Desktop and Work Space 5. Update Your Animation Software 6. Organize Your Animation Books and Resources 7. Update Your Animation Video Reel 8. Update Your […]

What's the difference between transactional marketing and relationship marketing? Read this post to find out. Transactional Marketing - To achieve more sales- Immediate, usually one-time transactions- Get more clients- Low client commitment = Low interactions- Short and intermittent relationship with clients Relationship Marketing - To be trusted in the market- Find ways to provide client […]

Affiliate marketing is the process of earning a commission by promoting other people's or companies' products or services. But how do we get paid? Here are the 3 affiliate program payment arrangements. 1. Pay Per Sale (PPS) In this program, the merchant pays the affiliate a percentage of the sale price of the animation product […]

Here are 9 deciding factors for an animation client 1. Animator Portfolio 2. Management Skills 3. Video Reel 4. Previous Animation Clients 5. Animator's Website 6. Communication Skills 7. Animator's Rates 8. Animator's Responsiveness 9. Business Understanding Want to learn more about how you can jump start your animation business? Business of Animation's blog has […]

Here are the 5 Rs of relationship marketing animators should know. 1. Deliver the RIGHT MESSAGE 2. To the RIGHT PERSON 3. At the RIGHT TIME 4. Via the RIGHT WAY 5. And stay RELEVANT Check out Business of Animation's blog for more in-depth tips on how to grow your animation business! TweetFacebookLinkedInEmail

Looking for words of wisdom from great animators? Here's advice from Kireet Khurana about creativity and imagination. "Nurture creativity and imagination. There is no replacement for a solid foundation and education. Grasp the basics, observe from life, learn the fundamentals of classical animation as they will hold you in good stead, irrespective of the fact […]

Given that NGOs rely solely on donations, great marketing and outreach are vital. An animation video that focuses on their story is one of the most powerful ways to create awareness and exposure. It explains the mission of an NGO and communicates its vision on how it seeks to create a positive impact in the […]

Here are 9 relationship marketing strategies for freelance animators and animation businesses. 1. Treat your clients like a friend. 2. Interact and build engagement with your audience. - Email Marketing, Online Marketing, Social Media, SMS Marketing 3. Get to know your audience and your clients. - Client Feedback, Surveys, and Questionnaires 4. Be proactive in […]

Still not sure where to start with Affiliate Marketing? No problem. Here are some great affiliate marketing programs that are perfect for animators. 1. Udemy Udemy is an American massive open online course provider aimed at professional adults and students. They offer 80,000 courses from 35,000 instructors that are backed by their 30-day money-back guarantee. […]

Relationship marketing, as the name implies, is establishing an ongoing relationship between you and your clients so that they see you as more than just a business. Clients should see you as someone they trust and value which eventually results in customer loyalty, frequent interaction, and long-term engagement. You can achieve this by adding value […]

The Academy Award for Best Animated Short Film is given by the Academy of Motion Picture Arts and Sciences (AMPAS), since the year 1931–32, to the present. The Academy defines short as being not more than 40 minutes, including all credits. Here are the award-winning animated short films from 2011 to 2019. 1. The Fantastic […]

Here are 5 animator habits that drain your energy. 1. Inconsistent Sleeping Patterns 2. Unhealthy Eating Habits 3. Negative People 4. Living In the Past 5. Constant Overthinking TweetFacebookLinkedInEmail

Here are 7 tips to not exceed your holiday budget. 1. Save Before You Spend Follow the 50/30/20 rule: 50% for needs, 30% for wants, and 20% for Savings. 2. Make a List & Set Aside a Budget Decide on the things you'll buy for the holidays. Listing them helps you plan better. PRO TIP: […]

May your Christmas sparkle with moments of love, laughter, and goodwill. And may the year ahead be full of contentment and joy. Have a very Merry Christmas from your BOA family! TweetFacebookLinkedInEmail

Christmas is here, and what better way to celebrate than to spend some quality time with your family watching Animated Christmas Movies? Here are the top animated Christmas movies of our generation. 1. A Charlie Brown Christmas In 1965, the feature made its debut as the first TV special based on the comic strip peanuts. […]

Animation organizations, associations, unions, or simply networks play an important role in an animator's career development. They offer opportunities to learn about trends, job offers, new software and tools, and to meet and connect with people in the field. They even offer seminars, workshops, and trainings to keep you updated with animation's continuing developments. Here […]

Some of the world's most beloved classic holiday songs are getting a new lease of life with their animated music videos. Keep reading to find out. 1. Nat King Cole - The Christmas Song 2. Bing Crosby - White Christmas 3. Frank Sinatra - Jingle Bells 4. Brenda Lee - Rockin' Around The Christmas Tree […]

Looking for last-minute gift ideas for your animator friends? Here are the 9 best gifts to Buy for Animators in 2020. 1. Wacom Drawing Tablet 2. Sketchbooks and Supplies 3. Software Subscription 4. Animation Books 5. Online Workshop 6. 2021 Daily Planner 7. High Powered Portable Charger 8. RAM Upgrade 9. External Hard Drive TweetFacebookLinkedInEmail

Thinking of a creative way to send Christmas greetings to your clients? Here are 9 holiday ecard video ideas for your animation business. 1. Wish Everyone Happy Holidays 2. Thank You Video for Your Clients, Followers, or Audience 3. End-of-Year Inspirational Video Messages 4. Annual Recap Video (This year's highlights and accomplishments) 5. Plans and […]

Here are the benefits of running split tests on your animation website: 1. It's valuable for optimizing the pages on your animation website. 2. To understand which content is keeping your visitors from converting. 3. To identify which page version visitors interact with the most. 4. To figure out how the design, layout, copy, call-to-action […]

Do you need some motivation to animate this holiday season? Read this quote from Jack from The Nightmare Before Christmas. "There’s an empty place in my bones, that calls out for something unknown." - Jack Skellington, The Nightmare Before Christmas Looking for more inspiration on how you can start your freelance animation career, Business of […]

Need some help networking in order to grow your animation business? Here are 9 effective networking tips for animators. 1. Make your website and social media profiles presentable. 2. Decide what's best for your brand's social media presence. Some prefer to use separate accounts for professional and personal use. Some integrate the two. It all […]

Ever heard of Split Testing? It's something you should consider for your animation website. Split testing is commonly referred to as A/B testing. It allows animators to compare two different versions of the same web page. This will help you identify which one has a better conversion rate. It can help you improve your client's […]

It's the most wonderful time of the year! Here's how animators can find inspiration during the holidays. 1. Watch Animated Christmas Films 2. Explore Festive Places In Your Neighborhood 3. Research New Available Resources 4. Collaborate With Animators In Your Area Check out Business of Animation's blog for more in-depth tips on how to grow […]

Here are 9 reasons why internships and volunteering are beneficial for your animation career. 1. You make a difference by helping others. 2. You gain new skills and experience. 3. You practice and improve what you know. 4. You expand your network significantly. 5. Either way, both can help you find a mentor. 6. Helping […]

Partnering with an animator or anyone else can be a complex process. It takes time and effort to build the right relationship. Problems are likely to arise if: 1. Allocation The work and resources aren't distributed equally. 2. Conflict A conflict of cultures and management styles may result in poor co-operation. 3. Contract It may […]

Want to stay productive and improve your animation skills this season? Follow these tips for animators to keep busy during the holidays. 1. Review Old Animation Sources 2. Practice Your Skills In Drawing 3. Create Personal Animation Projects 4. Master New Animation Techniques 5. Watch and Critique Your Old Animation Projects Looking for more inspiration […]

Networking is a social activity, so it's no surprise that people do this in groups. Here are 5 main types of business networking groups you might want to consider joining: 1. Casual Contact Networks These networks are the open group or Chamber of Commerce type in networking. You get to meet people across different professions […]

Businesses team up for joint ventures for many reasons. Here are the ways it can benefit your business: 1. It can help you grow your animation services more quickly, increase productivity, and generate greater profits. 2. It provides the opportunity to gain new insights and expertise. 3. It will give you access to different animation […]

In a rush to meet your deadlines for your animation projects? Here are 5 tips to submit your animation work in time for the holidays. 1. Prioritize animation projects with critical deadlines 2. Break down complex animation tasks into simpler tasks 3. Focus on your animation work before doing other activities 4. Organize your animation […]

Solitude, in other words, the state of being alone, can bring out the best and the worst in everyone. With balance, solitude matters. Here are 5 reasons why animators need (healthy) solitude: 1. Studies show that you tend to be more creative when you're alone. 2. Gives you "space" for reflection and introspection - the […]

What's a joint venture? It's one of the best actions you can take for your animation business! Here's why: A joint venture is a cooperative arrangement between two or more animators or other types of partners, pooling their resources to accomplish a specific task. This task can be a new project or any business activity. […]

Are you looking for ways to grow your client base? Here are some tips on how to find animation clients for your animation business. 1. LinkedIn Search for groups, job titles, and industries you're targeting for your animation business. Consider researching for Art Director to see who has this job and try to connect and […]

Are you feeling overworked? Working long hours and sitting down in one place? Animation is indeed a time-consuming process and can be tiresome at times. Working remotely has also resulted in longer workdays for people nowadays. Here are 7 ways animators should do to not feel overworked: 1. Be prepared. Know your priorities and plan […]

Long-tail keywords generate organic search traffic to your animation website. They’re the holy grail of SEO. Here are the reasons why long-tail keywords are so powerful when it comes to getting your animation website seen. 1. Long-tail keywords get less search traffic but usually have a higher conversion rate. 2. It allows you to get […]

Need some help in writing emails? Here are some tips on how to personalize emails for potential animation clients. 1. Mention recent news articles they may be featured in. 2. Bring up notable awards they have won. 3. Relate to topics they have discussed on social media. 4. Talk about their company's vision and mission. […]

Andrew Warner, the Founder of Mixergy, did over 2,000 interviews with remarkable guests. Here are his 5 tips on how to get interview guests for your podcast. 1. Look for motivated moments: times when people are super-motivated to do interviews. Examples: New product launched, Book is about to be published 2. Partner with another site, […]

Measuring your video campaign performance is a necessity if you want to make sure you're effectively promoting your animation service. There are 6 key metrics you'll need to keep an eye on to see if your YouTube ads are working: 1. Views The number of times people watched your animation video ad. This will help […]

Writing effective subject lines is challenging but essential if you want animation clients to read your email. In this post, we give you the goals you need to achieve when writing effective subject lines. 1. Get your potential animation client to open your email. 2. Communicate clearly why you’re reaching out. 3. Get a number […]

Implementing YouTube advertising is one of the best moves you can make as an animator. Check out these 5 benefits of YouTube ads: 1. Connect With Your Audience Video ads can help you connect with potential clients in a unique and memorable way. You can show some personality, share your animation expertise, create animated video […]

Have you set your own networking goals as an animator? Here are the 3 types of networking goals you need to develop. 1. Operational Networking Operational networking involves building relationships with people in roles central to business success, or you do business with on a regular basis (i.e. colleagues, executives, suppliers, distributors. 2. Personal Networking […]

The primary distinction between push and pull marketing lies in how you approach your consumers. To better understand, here's the difference between push and pull marketing: Push Marketing Push marketing is a strategy focused on “pushing” products or services to specific clients. The goal is to bring what you offer to clients in your marketing. […]

Are you giving importance to networking? Read this post to know how networking boosts your animation career. 1. Gain useful information and insights about current events or trends in the industry. 2. Learn from the experience of others. get tips and advice from experts in your field. 3. A great way to exchange ideas and […]

Advertising is one of the most vital aspects of a business; no business can survive without it. Here are 6 reasons why advertising is any company’s best friend: 1. Generates Brand Loyalty It instills a sense of familiarity and trust within your clients, ensuring that they remain loyal to your animation service. 2. Competition Advertising […]

We all want to be creative and productive at the same time. Experts say multitasking is NOT the way to do both. Here are 8 reasons why multitasking is not creatively productive. 1. It makes you easily distracted. Thus, reducing focus and concentration. 2. It slows down efficiency and cognitive performance. 3. Constantly switching tasks […]

Do you want an easy way of keeping track of the status of the emails you send to your animation clients? Here are some email tracking tool options for your animation business. Mailtrack Mailtrack is a simple email tracker that tells you if the emails you sent for your animation clients have been opened or […]

Need some tips about creating cartoon characters? Here's a quote from American animator Joseph Barbera. "Making cartoons means very hard work at every step of the way, but creating a successful cartoon character is the hardest work of all." Joseph Barbera is an American animator, film director, and television producer. He is the co-founder of […]

There are tons of online tools that you use to collect payments for your animation business. Many of these have unique features such as analytics, reporting, and account monitoring. If you're still trying to decide which online payment system to use, check out this list before you make the call. 1. PayPal This famous online […]

Instagram is all about visuals. Hence, it is a great platform for visual artists, such as graphic designers and animators, to be recognized and build a reputation. Here are top 5 ways to convert Instagram followers to leads and sales: 1. Make It Easy for Fans to Buy. Include a link to your website in […]

Impostor syndrome - it is every creative's monster. It is the experience of feeling like a phony, a fraud, or a fake. Everybody experiences this at some point in their life. It can affect anyone regardless of their social status, work background, skill level, or degree of expertise. Here are 7 things people with impostor […]

In the age of digital marketing, you may wonder how you can make sure that your offline campaigns are gaining just as much friction as your online efforts. Don't worry, we've got you covered. Here are 5 pointers to produce effective offline animation advertisements. 1. Include a Call-To-Action Make sure that you have a call-to-action […]

Are you doing social media marketing for your animation business? Here are 9 reasons why social media marketing is important for animators. 1. Social media marketing is key for SEO (Search Engine Optimization). Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” […]

Want your site to rank higher on Google? Here are 3 keyword research tips and tricks all animators should keep in mind. 1. Keywords with high search volume and low competition are the holy grail of keyword research. 2. Find out what your potential target clients are searching for via Google Search or Answer the […]

Aside from offering animation video retainers and video promotion campaigns, another solution that freelance animators and animation studio owners should consider to earn more income is to offer upsells and add-ons. Upselling Upselling is simply recommending an upgraded version of the product or service that the client originally wanted: better, has more features and is […]

Now that you know what video promotion campaigns are, here are 3 reasons why video promotion campaigns are good for your animation business: 1) Helping clients with video promotion campaigns is a lot easier than it seems. 2) It's something every business needs. Creating videos is just 50% of the puzzle. The other 50% is […]

Creativity is the life force of every artist. The mind processes million bits of information per second, and with every spark, is potential creativity. Sometimes there are things that prevent this continuous flow of creativity. Here are 9 things that badly affect your creativity. 1) Multitasking: Too Much Work and Information 2) A Messy Workspace […]

Having a website is vital for animators! Here are some points about the importance of having your own animation website. 1. Gives You an Online Presence 2. Highlights Your Work 3. Builds Trust With Your Audience and Potential Clients 4. Shows Professionalism 5. Accessible 24/7 6. Reaches a Larger Audience and Potential Clients Check out […]

Lead magnets are a powerful marketing tool. Here are 6 reasons why animators like you should use lead magnets. 1. Strengthen Relationships With Clients 2. Nurture Qualifying Clients 3. Build a Strong Email List 4. Double the Conversion Rate of Website Views to Clients 5. Increase Brand Awareness 6. Develop Trust and Authority Within the […]

Are you in a time crunch to meet a deadline? Do you need more time to work on your passion projects or more time to spend with family and friends? Here are some tips for you, as an animator, to speed up your animation time. 1. Plan Planning what you have to do can save […]

Wondering how to attract big clients? Here are some pro-tips to help you stand out! 1. Believe In Yourself Self-confidence means self-belief. Believing in yourself is the first step to success. 2. Invest In Yourself Learn a new skill, develop yourself personally and professionally, and/or hire a coach. 3. Study Your Potential Clients Do your […]

Having a growth mindset means you can develop your skills through facing challenges, exerting effort, and learning from constructive criticism. This mindset is essential for animators. Here are some of the reasons why: 1. A growth mindset is crucial for your success. 2. Develops both your personal and professional life. 3. Pushes you to work […]

Do you want to grow your skills and succeed in the animation industry? Here are some steps you can take to become a successful animator. 1. Take animation courses to grow your skills and continue your education 2. Dedicate yourself to developing your skills through practice 3. Pursue a variety of animation-related work experiences 4. […]

Congratulations! A new client has expressed their interest in speaking to you about their project. Here are some tips to help you prepare for your first client meeting. 1. Research 2. Practice 3. Dress to Impress 4. Be Yourself Looking for more tips on how to start your animation business? Business of Animation's blog has […]

Are you planning on making a logo for your personal brand? To help you create one, we made a post about the psychology of color in logo design. Red Red is a powerful color that is warm, exciting, sexy, and bold. Orange Orange is creative, expressive, youthful, and enthusiastic. Yellow Yellow evokes feelings of optimism, […]

Are you curious about how you can develop a growth mindset? Here are 7 steps to help you on your journey: 1. View Challenges as Opportunities 2. Replace the Word “Failing” With the Word “Learning” 3. Learn From Other People’s Mistakes 4. Forget Negative Self-talk 5. Embrace Being a Curious Learner 6. Acknowledge and Embrace […]

Affiliate marketers are independent promoters of their chosen animation service. As an affiliate, you will have the freedom to choose what techniques or strategies you want to use to reach the largest number of clients. Here are the benefits you can get as an affiliate marketer: 1) Affiliate Marketing Is an Excellent Way to Earn […]

A marketing strategy helps your animation service make a profit. That's why choosing the best plan of action for marketing your business is crucial. If you're having trouble deciding, here's the difference between offline and online marketing. Offline Marketing Offline marketing is also known as traditional advertising. It utilizes offline media channels to create and […]

Want to get more income from your animation clients? Read this post to learn how animators can make ongoing additional income with video promotion campaigns. Don't stop at production! The reason clients hire you to make a video in the first place is to grow their business. Once you've gained their trust, you can make […]

Feeling stuck in your freelance animation career? Here are the 6 Ways to NOT Succeed as an Animator. 1. Be Arrogant 2. Don't Plan 3. Don't Take Breaks 4. Don't Explore 5. Ignore Suggestions 6. Overcomplicate Things Looking for more tips on how to start your animation business? Business of Animation's blog has everything you […]

Are your deadlines catching up to you faster than you can accomplish all your animation work? Here are 5 tips for beating animation deadlines. 1) Use Your Time Wisely 2) Create a Time Table 3) Recycle What You Can 4) Optimize the Animation Process 5) Keep Things Simple Looking for more tips on how to […]

Having difficulties in handling all the different projects you have for all your animation clients? Project Management helps you in knowing exactly what your goals are, how you’re going to achieve them, what resources you’ll need, and how long it will take you to reach that specific goal for your animation project. Looking for more […]

Want to have a more organized workflow for all your animation projects? Here are 5 project management tool options for your animation business. 1) Teamwork Teamwork has all the project management essentials you need. Create tasks and projects, upload files, and add comments. Everything is in one central location. Easily customize for your animation business […]

Do you always feel like you don't have enough time to finish your project? Here's how you can maximize your productivity when animating. Focus On Finishing On Task At a Time Create a Comprehensive To-do List Set Up the Space To Do the Work Want to learn more about how you can jump start your […]

Waiting on that important email from that big time client? Stop refreshing your email and increase your productivity. Email Tracking is a method for monitoring the delivery of emails to your animation clients. It is a service that automatically notifies you that an e-mail message was previewed or opened. When sending mail to your animation […]

Are you thinking of using email tracking? Here are the top benefits of email tracking for animators. 1) Stay on track with all your animation client's emails. Never miss an important email again. 2) Give yourself more insight on your animation client's emails and create better optimization for your emails. 3) Send more impactful follow […]

How are you continually learning more about animation? Here are 3 animation books every animator should own and read. 1) The Animator's Survival Kit by Richard Williams Back to Basics: From the Academy Award-winning animator, who bridges the old generation and the new, learn about the fundamentals of spacing, timing, walks, runs, weight, anticipation, overlappping […]

Do you need to develop a website for your animation business? Here are the pros of hiring a professional website designer for your animation site. 1. Great User Interface Design Professional website designers know how to create a website that looks good and appeals to your potential clients. 2. Responsive Website With more people using […]

Here are the cons of hiring a professional website designer for your animation site. 1. More Expenses Hiring a website designer is expensive - the cost can range from a few hundred to thousands of dollars. 2. Website Design Trends If you're planning to update your website design to keep up with the trends, this […]

Do you have a YouTube channel or do you want to start one to share your animation skills and expertise? Expand your audience using these 4 YouTube search engine optimization (SEO) tips for animators. 1. Title: Keep your video's title under 60 characters, add keywords, and use powerful language to encourage clicks like “How to,” […]

Reviews from clients are a great way to generate trust in your business. Here are 4 effective ways you can get Google reviews for your animation business. 1. Remind your animation clients to leave feedback. Let them know how easy it is to leave reviews from any device. You can even send customers an email, […]

Creating a website that is effective and stands out on the web can be difficult. Using Google Analytics can help with that. Here are some benefits of using Google Analytics for your animation website. Lets You See How Many People Have Visited Your Website Identifies Which Pages and Links Your Visitors Click the Most Informs […]

Lead magnets are a powerful marketing tool. Here are 6 reasons why animators like you should use lead magnets. Strengthen Relationships With Clients Nurture Qualifying Clients Build a Strong Email List Double the Conversion Rate of Website Views to Clients Increase Brand Awareness Develop Trust and Authority Within the Animation Industry Check out Business of […]

What are the sales funnel stages? and how can you create a sales funnel for your freelance animation business? Stage 1: Awareness The first stage is where potential animation clients first become aware of your videos and services. They may hear about you from your social media or by word of mouth. How and why […]

What is a sales funnel? A sales funnel is the term for the journey your animation clients go through on the way to signing up for a project. It helps you understand what your clients are thinking and doing at each stage of the process. These insights allow you to invest in the right activities […]

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Have you decided whether or not to start using CRM? Here are some best tools for customer relationship management. 1. HubSpot HubSpot's free CRM gives you just the tools you need to manage contacts and sell. You get unlimited users, and up to a million contracts, so you won't have to worry about limits. It's […]

Customer Relationship Management is a tool used to manage interactions with clients and prospects. This system aids businesses build meaningful relationships and streamline processes in order to increase sales, increase revenue, and improve customer service. Want to learn more about how you can jump start your animation business? Business of Animation's blog has everything you […]

Why should you use cold emails? Because, when done well, it can work. Here are the benefits of sending cold emails. Business Development Open doors that wouldn't have otherwise been available and give way to new opportunities for your business with various contacts. Networking Meet entrepreneurs and professionals who can provide you with meaninful professional relationships […]

How do you write emails that will catch you animation client's attention? Here are some tips and tricks on how to create effective cold emails. 1. Think Like a Copywriter 2. Write Impressive Subject Lines 3. Properly Address Your Prospect Check out Business of Animation's blog for more in-depth tips on how to grow your […]

A cold email is a powerful tool to help you generate clients for your business. It is an introduction e-mail that is sent to increase your sales, opportunity, or any other dual-sided gain. Want to learn more about how you can get new clients? Business of Animation's blog can help you achieve your goals! TweetFacebookLinkedInEmail

Did you know? The final balloon count in Pixar's 2009 Movie UP was 10,297. TweetFacebookLinkedInEmail

Looking for more tips on how to start your animation business? We have everything you will need! Here are 4 tips to organize your freelance animation business. 1. Keep Updated Spreadsheets of Expenses and Income 2. Set a Time for Social Media and E-Mail; Automate Where Possible 3. Have a Daily Schedule 4. Make Your […]

Are you worried about your future career as an animator? Here's a quote from Guy from The Croods (DreamWorks Animation, 2013) to cheer you up. "TOMORROW... A place not like today or yesterday, A place where things are better." - Guy from The Croods (DreamWorks Animation, 2013) TweetFacebookLinkedInEmail

Animation has the power to create anything - even if your working on animation video retainers. Here are 21 types of videos you can make on animation video retainers: 1. Explainer videos2. Commercial videos3. Social media videos4. Tutorial videos5. HR videos6. Sales videos7. E-learning videos8. Mini-series9. Event promos10. Onboarding videos11. Testimonial videos 12. Case study […]

One of the downsides of being a freelance animator or owning an animation studio is not having a steady income and having to constantly find clients. Retainer agreements can help you achieve a steady income given that your client pays you every month. Animation video retainers can also help clients save time. They'd rather work […]

If you haven’t marketed yourself and your brand through podcasting, you might be missing out on an untapped market of potential clients. Here are 6 ways you can gain new animation clients through podcasting. 1) Know Your Target Customers Really get to know the demographic you want to target. This will make it easier to […]

Hey animators! Ever heard about animation video retainers? Did you know that you can offer these to your clients to help your freelancing career? Animation video retainers are monthly subscription plans where you make ongoing videos for clients instead of just one and done. Check out Business of Animation's blog for more in-depth tips on […]

Animation is a vast industry - the content that can be animated is limitless, as well as the number of people that find animation useful. Here are some examples of business clients that animators can work or partner with: Smaller Animation Studios (That Focus On Business Clients) Advertising Agencies Marketing Companies Post-production Houses Individual Businesses […]

Freelancing can be for everyone, but not everyone chooses to do so. We have our own reasons, our own preferences, and that's all right. Here are 3 reasons why not every animator is taking the freelance route: 1. Most people don't know how to quit their jobs and take a different path. 2. Fear of […]

Dear animators, luck will find you. Read and try these top 4 ways to get lucky: 1. Pray and hope that luck finds you. 2. Keep hustling it until you finally stumble into it. 3. Look out for opportunities other animators don't see. 4. Become the best in animation and business. Keep practicing. Opportunity will […]

We surveyed 1,347 animators and summarized their answers about what animators struggle with the most. We surveyed 1,347 animators and here's what they all struggle with the most... 1. Not Having Enough Clients 2. Feeling Like They Don't Have Enough Experience 3. Not Having Business and Marketing Expertise 4. Not Having Enough Money 5. Shrinking […]

Here are 9 things that animators can do to achieve success, but require ZERO talent. 1. Being On Time 2. Work Ethic 3. Effort 4. Body Language 5. Passion 6. Doing Extra 7. Being Prepared 8. Being Coachable 9. Attitude Check out Business of Animation's blog for more in-depth tips on how to grow your […]

Have you ever wondered why some animators quit their 9-5 jobs to become freelancers? Here are 6 reasons why: 1. Can't Have a Boss 2. Too Ambitious 3. Easily Bored 4. Striving for Freedom 5. Nothing to Lose 6. Too Creative Check out Business of Animation's blog for more in-depth tips on how to grow […]

Love animated movies? Well, likewise! Check out this list of the top 9 most expensive animated movies. Which ones have you watched? 9. Brave (Disney-Pixar, 2012): $185 million 8. Toy Story 4 (Disney-Pixar, 2019): $200 million 7. Incredibles 2 (Disney-Pixar, 2018): $200 million 6. Finding Dory (Disney-Pixar, 2016): $200 million 5. Monsters University (Disney-Pixar, 2013): […]

Along with the growing industry of animation, here are 6 major problems that animators deal with: 1) COMPETITION is fiercer than before...since anyone can easily learn animation online. 2) The biggest animation studios are OUTSOURCING their work to low-wage countries. When they do hire locally, it's nearly impossible to get a job with them due […]

Want to get some advice about achieving your dreams? Check out this quote from The Princess and the Frog. "You wish and you dream with all your heart. But remember, that old star can only take you part of the way. You got to help it with some hard work of your own." -The Princess […]

There are tons of online tools that you use to collect payments for your animation business. Many of these have unique features such as analytics, reporting, and account monitoring. If you're still trying to decide which online payment system to use, check out this list before you make the call. PayPal This famous online payment […]

Online marketing is not the only way to get good results - there's also offline marketing. It is a tried-and-tested method of advertising; companies have been doing this for a long time and it has been consistently successful. Here are 5 benefits of offline marketing in your animation service: 1. Gives your clients something tangible […]

As the internet continues to grow in importance, online marketing has become more popular with businesses worldwide. Thinking of taking your marketing strategy online? Here are 5 benefits: Huge Online Reach Billions of people are now on the internet. Animators can reach a remarkable number of people with online advertisements if their content is engaging […]

Advertising is one of the most vital aspects of your animation service. It's the most direct and important connection to you clients. Here are 5 must-have elements for advertisements every animator should include in their ads. Logo/Brand A logo helps clients identify your service. It should be unique, high-impact, eye-catching, and leave an unforgettable impression […]

Are you a perfectionist? You're not alone. Many creatives have perfectionistic tendencies. This can work to your advantage at times, but it can also take a major toll on you. Here are 8 ways that your perfectionism could be negatively affecting your mental health. 1) You Don't Allow Yourself Any Mistakes 2) You Struggle With […]

Affiliate Marketing is a system where an affiliate gets paid by promoting the merchant’s products. In general, there are 3 parties involved in the affiliate marketing system: The Merchant Also known as the creator, this is the party that creates and owns the product. The Affiliate Also known as the publisher. This party has the […]

Maybe you've heard of affiliate marketing but have never been totally clear on what it is. So, what is affiliate marketing and how does it work? Affiliate marketing is the process of earning a commission by promoting other people's (or companies') products. You find a product you like, promote it to others, and earn a […]

Don't know where to place your keywords in your animation blog post to improve your ranking on search engines? Not to worry! Just follow these 5 helpful tips. Headings These are the section titles that animation clients usually see first. Make sure to utilize your keywords in these titles naturally. Content Having keywords throughout your […]

Don’t fall for these common keyword research mistakes! If you want to ensure that your animation website’s SEO is in the best possible shape, avoid these keyword pitfalls: 1) Aiming for Keywords for Which Very Few People Search 2) Picking Keywords That Are Irrelevant to Your Clients 3) Using a Single Word or Keywords That […]

Self-love isn't just important for your personal life; it can also reflect on your animation business. When you have a positive attitude towards life, your work will reflect that! Here are 8 reasons why self-love is so important. Motivates You to Make Healthy Choices In Life Helps You Pursue Your Interests and Goals You Feel […]

Do you have your own website? Here are some of the reasons why having your own animation website is important. Gives You an Online Presence Highlights Your Work Builds Trust With Your Audience and Potential Clients Shows Professionalism Accessible 24/7 Reaches a Larger Audience and Potential Clients Check out Business of Animation's blog for more […]

The mission and vision statement are fundamental as they serve as guides for creating objectives and goals in your animation service. While similar, these two things do differ. To better understand, check out the difference between a mission and a vision statement. Vision Statement A vision statement is used to describe the future state of […]

When considering the future of your animation business, it's good to think "big picture." Your mission and vision are used to define future goals and operational tactics. Here are 4 reasons your mission and vision are important for your brand: They Serve as a Guide for Creating Objectives and Goals They Define the Purpose of […]

You can enhance your animation service growth and reach by advertising on Facebook. The site offers several formats to choose from when creating your ad. Which one is best? That’s will depend on your unique situation. Here are 5 Facebook ad formats animators utilize: Carousel Ads A carousel ad uses up to 10 images or […]

Want to know how you can create a perfect Facebook ad for your animation clients? Here are the 6 questions you need to answer: Visual Is the ad visually appealing and professional-looking to your clients? Relevance Is the ad relevant to your target clients? Value Proposition Are you offering enough value for the potential clients […]

YouTube ads present the perfect opportunity for animators to attract clients with a creative message while utilizing a great platform to brand yourself. Here are the most 3 common (and best) types of YouTube ad formats for any animator. 1) TrueView Ads TrueView is a safe and cheap option. Advertisers only pay for TrueView ads […]

To understand SEO (which every animation business owner should) you need to understand what keywords are and how to use them. Why is Keyword research important for SEO? Keyword research pinpoints words and phrases that potential clients are searching for on Google, YouTube, Bing, etc. to figure out what clients are looking for on search […]

An animated logo is a modern way to present your unique brand. It can show your character and convey the message you want to send to attract clients. Check out these 4 benefits that come from using an animated logo. Holds the Viewer's Attention Longer An animated logo increases the level of attention and engagement […]

If you want to maximize conversions coming from your animation business’ Facebook page, you absolutely must make sure it’s optimized using SEO best practices. Don’t know how to begin? Just follow these 7 tips. Claim Your Facebook Vanity URL (Username) Having a custom URL builds more trust with your clients because it's proof that your […]

Have you retargeted lately? Retargeting is re-engaging your site’s visitors to convert them from strangers perusing your sight into your new animation clients. The 3 main goals of retargeting are: 1) To target and convert people who already visited your animation website and those who are aware of your animation service. 2) To engage and […]

Do you want to get into the world of viral marketing? Having a video or other content go viral can bring in huge results with minimal effort. Check out these 5 benefits of viral marketing: Low Advertising Cost Once the video or content goes viral, it will cut down on your advertising costs since you […]

Some entertainment-related industries are struggling due to the pandemic, but the animation industry isn't one of them. Here are three reasons why. 1) Bands and artists are now considering animated videos amid the pandemic. 2) Mixed media projects are on the rise for campaigns that require diverse aesthetics. 3) There's a growing demand for animated […]

Want to know an animation tip from the director of "Kung Fu Panda"? Here's a quote from Jennifer Yuh Nelson. “A lot of the time in animation is spent getting the story right – that’s something you can’t rush." – Jennifer Yuh Nelson, director the of "Kung Fu Panda" series and storyboard artist for "Madagascar" […]

As the pandemic rages on, bands and artists will need to continue adapting how they entertain and engage with their fans. Here are 5 animated music videos that have been created for iconic artists: 1) "My Future" by Billie Eilish Andrew Onorato is the Aussie animator and illustrator behind Billie Eilish’s "my future" which has […]

Are you curious about how you can develop a growth mindset? Here are 7 steps to help you on your journey: View Challenges as Opportunities Replace the Word "Failing" With the Word "Learning" Learn From Other People's Mistakes Forget Negative Self-Talk Embrace Being a Curious Learner Acknowledge and Embrace Imperfections Celebrate Growth With Others Check […]

Having trouble maintaining consistent work or growing your email list? Here are some easy and effective lead magnets you can utilize to grow your animation client base and email list. Cheat Sheet Cheat sheets tell clients why they should use your animation services and how your service will help them resolve their problem/s. Free Animation […]

Do you want to grow your skills and succeed in the animation industry? Here are some steps you can take to become a successful animator. Take Animation Courses to Grow Your Skills and Continue Your Education Dedicate Yourself to Developing Your Skills Through Practice Pursue a Variety of Animation-Related Work Experiences Create a Standout Demo […]

Having a growth mindset means you can develop your skills through facing challenges, exerting effort, and learning from constructive criticism. This mindset is essential for animators. Here are some of the reasons why: A Growth Mindset Is Crucial for Your Success Develops Both Your Personal and Professional Life Pushes You to Work Hard and Continue […]

Wondering how to attract big clients? Here are some pro-tips to help you stand out! Believe In Yourself Self-confidence means self-belief. Believing in yourself is the first step to success. Invest In Yourself Learn a new skill, develop yourself personally and professionally, and/or hire a coach. Study Your Potential Clients Do your research and look […]

Are you in a time crunch to meet a deadline? Do you need more time to work on your passion projects or more time to spend with family and friends? Here are some tips for you, as an animator, to speed up your animation time. 1) Plan Planning what you have to do can save […]

What is direct response marketing vs branding? Which is better between the two? Check out this post to find out. Direct Response Marketing helps people buy. Branding helps people choose. Direct Response Marketing is applied to generate immediate sales or drive traffic in short order. Branding aims to get long-term positive recognition to establish brand […]

If you're building your business, you know how important it is to build your network and client base. Here are 4 effective ways to get referrals from your animation clients: Improve Your Client's Experience When you deliver great work and a great experience for your client, your chances for referral increase. Act On Positive Feedback […]

It's not enough to be a great animator; you also need to manage your PR. Here are 4 reasons why animators need public relations (PR): Improves and Enhances Animators' Credibility Helps Animators Better Market Themselves to Reach More Potential Customers Helps Animators Become More Recognized In the Industry, Building Solid Networks Connects Animators With Big […]

As an animator, calls to action are a great way to spark engagement from your followers and target audience. Here are 7 calls to action you can use within your social media and blog posts to help promote engagement. Follow @YourUserName Visit My Website Check Out the Link In My Bio for More Information Ask […]

Increasing the connectivity of your online presence is important as an animator! Here are 4 reasons why you should add your social media links to your animation website: Establishes Trust and Demonstrates Authenticity Helps You Build and Retain a Solid Audience Helps You Grow Your Followers Increases Your Website's Visibility In Search Engines Check out […]

Blogging may seem overwhelming! There's so much to learn about how to write effective posts. But here are 6 simple SEO tips animators can use to enhance their blog's content and searchability. Keywords Think about what keywords you want to focus on before writing blog posts; do keyword research, so you know which keywords will […]

Want to know a fun fact about Disney's animated movie Beauty and the Beast? Read this post to find out. Did you know? The production of "Beauty and the Beast" took more than 3 years and required the talents of nearly 600 animators, artists, and technicians. TweetFacebookLinkedInEmail

As an animator, self-promotion is important, but it doesn't have to be expensive. Here are 6 ways to promote your animation Facebook page for free. 1) Create a Facebook Animation Page 2) Invite Friends and Family to "Like" Your Page 3) Share Interesting & Helpful Content 4) Use Relevant Hashtags and Keywords to Make Your […]

Sometimes, as an animator it's hard to know what all you should post on social media. How much should you promote yourself? How often should you share other creators' content? How much of your own work should you share? The 70:20:10 rule will help you learn how to balance what you post on your animation-related […]

What's a lead magnet? A lead magnet is an incredibly valuable marketing tool for animators. Here's why! A lead magnet is a valuable incentive animators can offer potential clients in exchange for their email addresses or other contact information. Lead magnets are one of the most powerful marketing assets animators have because of their ability […]

Building your brand is essential as an animator. Here are 4 social media handle tips you can follow to create a standout name and promote your online presence. Length Try to keep your social media handle to 15 characters or fewer. Always remember: Shorter is better. Consistency Keep your handle the same across all platforms. […]

Want to know how you can get more animation clients through Instagram? Here are 6 useful tips! Regularly Engage With Your Audience Like and respond to their comments and send direct messages when appropriate. Use Calls-to-Action In Your Captions Post Valuable Content Use Specific and Relevant Hashtags Tag People or Brands That Are In the […]

Referral programs help both you, as an animator, and your client. Here's some of the psychology behind referral programs. Not only do referral programs help your animation business and brand grow financially, but your clients also gain social recognition and belonging just by recommending your service. Check out Business of Animation's blog for more in-depth […]

Blogging is a great way to expand your reach and market your skills. Here are 5 reasons why blogging for your animation website is so important. Allows You to Express Yourself Serves as a Platform Where You Can Share Your Animation Expertise, Helping You Stand Out as an Animator Generates Exposure Through Expanding Your Online […]

If you're using platforms like social media for content marketing, here are 2 Golden rules every animator should follow. Commit to Posting as Much as Possible Be consistent and post useful and interesting information about animation, but don't overdo it. Engage With Your Followers Reply to their comments and ask them questions. Check out Business […]

Do you have a YouTube channel or do you want to start one to share your animation skills and expertise? Expand your audience using these 4 YouTube search engine optimization (SEO) tips for animators. Title Keep your video's title under 60 characters, add keywords, and use powerful language to encourage clicks like “How to,” “Advice,” […]

Do you need to develop a website for your animation business? Here are the pros of hiring a professional website designer for your animation site.  Great User Interface Design Professional website designers know how to create a website that looks good and appeals to your potential clients. Responsive Website With more people using smartphones and […]

Here are the cons of hiring a professional website designer for your animation site.  More Expenses Hiring a website designer is expensive - the cost can range from a few hundred to thousands of dollars. Website Design Trends If you're planning to update your website design to keep up with the trends, this means you’ll […]

Reviews from clients are a great way to generate trust in your business. Here are 4 effective ways you can get Google reviews for your animation business. Remind your animation clients to leave feedback. Let them know how easy it is to leave reviews from any device. You can even send customers an email, providing […]

Do you have a demo reel already? If yes, are you sure it's something that will impress animation studios? Here are the reasons why animators need an outstanding demo reel. It Showcases Your Skills and Abilities It Reveals Your Character and Style They Are Used As a Portfolio to Convince Potential Clients Clients Are Basing […]

Read these words of wisdom from Ollie Johnston about animation.

Are you a fan of Disney's and Pixar's movies? Read this post to read a fun fact about Toy Story and how the movie was made. Did you know? Toy Story was the first Pixar-Disney collaboration and the first feature-length animated film that was completely computer generated. TweetFacebookLinkedInEmail

Are you looking for animation ideas for your new projects with your animation clients? Check out this list of 9 YouTube animators you can draw inspiration from. 1) Odds1Out Odds1Out run by American YouTuber Robert James Rallison. He started uploading webcomics in 2012 then started posting animated videos on YouTube in 2014. His videos are […]

Feeling a bit unmotivated and uninspired? Here's a famous movie quote from Peter Pan to help lift your spirits. "All it takes is little faith and trust." – Peter Pan TweetFacebookLinkedInEmail

Are you thinking whether or not you should start your own animation podcast? Here are 7 reasons why animators should consider podcasting. 1) To Teach And Entertain 2) To Build Influence & Credibility 3) To Grow Your Community 4) To Promote Your Animation Services 5) To Attract Clients 6) To Build a Large Social Media […]

Do you want to know how make goals and reach them? Read this animators ultimate guide to setting SMARTER goals. Specific Your goals should be SPECIFIC and answer the main questions of Who?, What?, and How? Measurable Your goals should be MEASURABLE to track progress. Attainable Your goals should be challenging yet ATTAINABLE. Relevant Your […]

Do you know the Disney film Snow White? Check out this fun fact about Disney's Snow White and how it was produced. Did you know? Snow White, which premiered in 1937, was the first American animated feature film. It cost $1.2 million to produce. TweetFacebookLinkedInEmail

Here's an inspiring quote from Pixar's CEO about passion and hard work.

What physical tools are you using for animation? Do they have great quality? Check out this post to know the 7 best physical tools for digital artists. iPad Pro The iPad Pro's touch screen and generous dimensions make it natural for drawing, painting, and photo editing. Apple Pencil The Apple Pencil allows you to draw […]

Believing in yourself will allow you to do many things you thought you couldn't do. These 7 things will happen when you start to believe in yourself. 1) You Focus On Solutions and Not On Problems 2) You Focus On What You Can Do and Not Your Limits 3) You Keep Trying 4) You Always […]

Here's the best strategy you can apply for your animation FAQ page. TweetFacebookLinkedInEmail

A brand is more than just a logo - it's everything. Here's the reason why branding matters. TweetFacebookLinkedInEmail

Are you wondering how you can get more animation clients? Check out this list of the best tools animators can use to find email addresses of potential clients. RocketReach Using RocketReach you can find anyone's email address, phone number, and more from 50+ sites in a single search. It has a Chrome extension that can […]

It is challenging to decide on a domain name for a website with all the names out there. Here are 6 tips for choosing your animation website's domain name. 1) Use Dot-Com Dot-com (.com) domains are the most memorable, most established, and credible domain name extension. 2) Use Keywords Keywords describe your website and the […]

Are you looking for ways to get more clients online? Here are some tips on how to improve your animation LinkedIn profile. Create a Client-Centric Profile Your profile shouldn't only be about you - it should be about the prospects you're trying to attract. Optimize Your Photo, Headline, and Summary Choose the right profile picture, […]

Custom YouTube URLs are only given to channels that quality. Scroll down to find out how. Have 100 or More Subscribers YouTube Channel Must Be At Least 30 Days Old Upload a Photo or Your Channel Icon Upload Channel Art TweetFacebookLinkedInEmail

Talking to clients when they're unsatisfied can be a challenging task to do. Here are tips for you to know how animators should respond to unhappy clients. Make Your Clients Feel Heard By Acknowledging Their Issue and Feelings Apologize and Sympathize With Their Negative Experience Find a Solution That Works for Both of You Resolve […]

Scroll down to know the 5 free logo makers you can use for your website, social media, and other branded material. Canva On Canva, you can upload your graphics or choose from Canva's library of free elements to add to the animation logo template with the simple-to-use drag-and-drop feature. You can download your design as […]

Are you looking for some animation ideas for your next project? Here are the 9 animators‌ ‌you‌ ‌should‌ ‌follow‌ for‌ ‌inspiration. 1) Rachel Ryle @rachelryle Rachel is an award-winning illustrator and animator. She created an illustration for National Geographic about an idyllic getaway in British Columbia's Coast Mountains. Rachel spends her free time making crafts. […]

Here is a fun fact about the famous character SpongeBob SquarePants and where got his name from. Did you know? A fungus discovered in 2011 was named after SpongeBob, and it's called Spongiforma Squarepantsii. TweetFacebookLinkedInEmail

Feeling like your future as an animator is out of your control? Read this famous Disney Quote from Brave. "You control your destiny - you don't need magic to do it." - Brave, 2012 Film TweetFacebookLinkedInEmail

Are you worried that your drawing isn't as good as other animators' drawings? Here is an inspiring quote from Chuck Jones about artists having bad drawing. "Every artist has thousands of bad drawings in them and the only way to get rid of them is to draw them out." - Chuck Jones TweetFacebookLinkedInEmail

Are you looking for an easier way to make animation project proposals for your clients? Here are 6 tools that will help animators create a proposal. 1) Microsoft Word Microsoft Word has built-in proposal templates. It can make proposal writing easier to begin because you're not working with a blank page. 2) Proposify Proposify is […]

Including social proof on your website gives credibility and influences purchasing behavior. Read these types of social proof to use on your animation website. 1) Testimonials This is an excellent tool that helps you attract new clients because it displays your credibility and level of expertise. It can be a form of text, images, or […]

Feeling a bit lost in your animation career? Here's an inspiring quote from Alice's Adventures in Wonderland. “If you don't know where you want to go, then it doesn't matter whichpath you take." - Lewis Carroll, Author of Alice's Adventures in Wonderland Looking for more inspiration on how you can start your freelance animation career, […]

Don't know what kind of animated videos to offer your clients? Read this post to find out how businesses use animation for marketing. Television Commercials E-cards Business Proposals Website Animation Event Promotion Social Media Product Videos Brand Awareness Announcements Want to learn more about how you can jump start your animation business? Business of Animation's […]

Ever wondered what are the qualities that make a successful animator? Here are the top qualities of a great animator. Determination Confidence Humility Passion Curiosity Check out Business of Animation's blog for more in-depth tips on how to grow your animation business! TweetFacebookLinkedInEmail

Having a hard time getting traction with your freelance animation career? Here are some tips on how to stand out as an animator. Build Up Software Skills That Are In Demand Develop a Sensational Showreel Create Personal Projects Start Proactive Studio Outreach Share and Be Inspired Looking for more tips on how to start your […]

The life of a freelance animator can be challenging, but also rewarding. Here are 15 Benefits of Being a Freelance Animator: 1. Make a lot more money2. Full control over how much you're paid3. No income ceiling 4. Full control over your time5. Can choose projects you work on6. Build your portfolio and reputation 7. […]

If working at a big animation studio isn't the key to success... and rampant competition, outsourcing, do-it-yourself tools, tiny client budgets, and one-off clients are such big problems. What are you supposed to do? Well, you actually need to focus on these 5 solutions. 1. You need to be a freelance animator. 2. Only work […]

Feeling a bit down? Here is an inspiring quote from Buster Moon from Sing (Illumination Entertainment, 2016). "You know the good thing about hitting rock bottom, there's only one way left to go and that's up!" - Buster Moon from the animated movie Sing (Illumination Entertainment, 2016) TweetFacebookLinkedInEmail

As an animator, it's important that you learn all about the business side of animation. Here are the top 9 business books every animator should read. 1) The Animation Business Handbook by Karen Raugust It shows how a successful animation studio or freelance animator operates, describes the process of how animators can develop animation property […]

Want to get your creative juices flowing? Here are 8 ways to stay creative as an animator and keep the fire going! 1) Take an Animation Online Course Keep your skills sharp by staying updated on the latest animation trends. 2) Collaborate With Other Animators Collaboration brings creativity and improves productivity. 3) Get Feedback From […]

Receiving testimonials from happy clients is essential in growing your animation business. Here are 7 ways to ask animation clients for powerful testimonials. 1) Decide On When the Right Time to Ask Is The best time to ask for customer testimonials is right after an animation project has been completed to make sure that your […]

Do you feel like you got where you are now only because of luck and not your own skills? Read these 8 tips for animators to conquer impostor syndrome. 1) Talk to Other Animators 2) Regularly Give Yourself Positive Affirmations 3) Make Time for Self-Reflection 4) Be Proud of Your Work 5) Celebrate Little and […]

Do you plan to build your animation website? Read this list to know about the 10 essential elements every animators website should have. 1) Eye-catching Design 2) Recent Demo Reel 3) Your Top Work 4) A Blog With Quality Content 5) Outline of Your Process 6) Call-to-Action Buttons With Opt-in Forms 7) Testimonials & Reviews […]

How do you grow as an animator? Do you watch YouTube videos, listen to podcasts, or take online courses? Here are 9 animation podcasts you should listen to. Bancroft Brothers Animation Podcast Tom Bancroft and Tony Bancroft, two ex-Disney animators, discuss the art and business of animation with some of the biggest talents from Glen […]

Do you have a LinkedIn profile? Are you keeping it updated and using it often? In this post we give you 6 important reasons why animators should use LinkedIn regularly. All of Your Potential Clients Are On LinkedIn LinkedIn Messages Have a Much Higher Open Rate Than Email LinkedIn Groups Are a Great Way to Network With […]

Do you have what it takes to become a great animator? In this post, we list down the 9 things successful animators always keep in mind. Successful Animators Focus on Growth Successful Animators Never Stop Learning Successful Animators Have a Positive Mindset Successful Animators Stay Curious Successful Animators Embrace Mistakes and Move On Successful Animators […]

Would you like to start growing a following and getting clients from YouTube? Here are 9 tips on how to build an animation channel on YouTube. Identify the Purpose of Your YouTube Channel Determine What Type of Animated Content You Want to Create (Giving, Advice, Tutorials, or Storytelling) Know Your Target Audience Collaborate With Other […]

It is challenging to create an impressive showreel. There are many do's and don'ts. Read our list of common showreel mistakes animators usually make. 1) Showreels Are Too Long 2) Multiple Clips of the Same Character 3) Including Everything You've Worked On 4) Using Copyrighted Music 5) Outdated Showreel 6) Not Putting Best Work First […]

As animators, we have lots of options on where to build our amazing portfolios. Here are a few of the top platforms animators love. Behance Imaginative people around the world use Behance. This community was made to showcase and discover artistic and original work. Adobe Portfolio If you want a personal portfolio website but don't […]

Are you wondering which studios are the best ones to follow or get animation ideas from? Check out this post to know the top animation studios in the world. Pixar Animation Studios Walt Disney Animation Studios Illumination Entertainment Dreamworks Animation Sony Pictures Animation Studio Ghibli TweetFacebookLinkedInEmail

Here are the 7 reasons why every animator needs to have a mentor. Why don't you have one yet? Mentors help you reach your goals Mentors share information and knowledge Mentors give advise and constructive criticism Mentors help you work through challenges Mentors can expand your network Mentors give motivation and encouragement Mentors are trusted […]

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Are you curious about who the world's award-winning animators are? Here's a list of the 5 Award-Winning Animators for Best Animated Feature. Hayao Miyazaki Japanese animator, filmmaker, screenwriter, author, and manga artist. Hayao Miyazaki won in 2002 for Spirited Away. Bradley Bird American animator, director, screenwriter, producer and voice actor. Bradley Bird won in 2004 […]

Are you starting to get unmotivated and uninspired? Read this post to know how to stay motivated as an animator and keep the flame going! Make a List of Things You Want to Accomplish Having goals, whether it's big or small gives us a sense of purpose and leads us in the path we want […]

Here are 5 reasons why animators should use relevant hashtags in social media posts. To Boost Brand Awareness or Identity To Promote Your Work and Services To Encourage Audience Interaction To Attract Prospects or Clients TweetFacebookLinkedInEmail

Here are the 5 essential business skills you need to master in running your animation business. Negotiation Skills Formal negotiation is a skill that can be learned through experience and practice. Leadership Skills Ability to motivate a group of people toward a common goal. Delegation Skills Identifying who you can delegate tasks to, allows you […]

Are you curious about which animated movies people enjoyed watching the most? Here are the top 5 highest grossing animated films of all time. 4) Incredibles (2018) 3) Frozen (2013) 2) Frozen II (2019) 1) The Lion King (2019) TweetFacebookLinkedInEmail

Here are 5 simple reasons why starting an animation business is a great idea. It Pays Well All Businesses Need Animation You Can Work From Anywhere It Never Gets Boring TweetFacebookLinkedInEmail

Here is a list of 6 project management tools that will help you as you work on your animation projects. 2) Asana 3) Proofhub 4) Smartsheet 5) ProofHQ 6) Frame.IO TweetFacebookLinkedInEmail

Are you aware of the mistakes you should avoid making as an animator? Here's a list of the most common mistakes animators make. Using Inappropriate Music and Sounds Hiring Any Random Person For Voiceover Not Studying The Psychology Of Movement TweetFacebookLinkedInEmail

Looking for the best animation software for beginners? Here are the Top 5. 3) Tupi 4) Digicel Flipbook 5) Toon Boom TweetFacebookLinkedInEmail

Do you ever wonder who the richest animators are? Here's a list of the top 5 richest animators in the industry. Hanna & BarberaNet worth: $300 Million William Hanna and Joseph Barbera created characters like The Flintstones, Tom & Jerry, and Scooby Doo. Matt GroeningNet worth: $300 Million The Simpsons is the popular creation Matt […]

Do want to become a freelance animator? Here are 5 tips on how to start an animation career! 2) Identify the Kind Of Work You Want To Do 3) Create a Working Name 4) Build Your Team 5) Create a Business Plan TweetFacebookLinkedInEmail