Animated video is an engaging medium. It helps tell your clients’ stories more thoroughly in an informative, entertaining, and memorable way! Here are seven types of video content you can create for your animation clients: Animated Advertisements Explainer Videos Animated Educational Videos Animated Testimonial Videos Animated Case Study Videos Animated Onboarding Videos Animated Sales Letter […]

Right now is a great time to reach out to your past clients and offer support! We've created a template and a few tips for reaching out so that you can maintain your relationships throughout your animation career. Keep your messages short Remember these points and follow this template... Use a personalized intro Spark something […]

AI is rapidly changing the world of animation, and it has the potential to be even more transformative than ever before. Before diving into it, it's best to check the pros and cons of AI animation. The Pros of AI Animation Innovation is king Improved production process speeds The Pros of AI Animation Reduction in […]

Many freelance animators know this struggle. Sometimes clients are just not willing to pay what you deserve. But don't lower your rates because of it! Explain your service value and find better clients who appreciate you. Have you ever been asked to cut down your rate by a potential client? What are the initial responses […]

The key to managing stress is to practice "relaxation." We have more energy when we are relaxed because our blood flow increases throughout our body. It supports mental clarity and calmness, which promotes creative thinking, focus, memory, and decision-making. Check out these 6 types of relaxation every animator needs: 1. Physical Relaxation 2. Social Relaxation […]

Why should you watch these 5 animated short films this World Mental Health Day? These animated short films bring a certain clarity to these mental health disorders with simple and easy-to-understand depictions. These films not only inform but also raise awareness about mental health. 1. Depression Tzadik by Oriel Berkovits 2. Bipolar disorder/ Addiction Gravity […]

Do you identify yourself as an introvert and do you want to learn how you can handle sales better for your animation business? Here are 6 easy and simple ways how you can turn your leads into clients: 1. Listen more than you talk 2. Diversify how you generate leads 3. Recharge in between sales […]

Burnout can happen even to the best and most experienced animators. This type of work-related stress can lead to physical or mental exhaustion, ultimately affecting efficiency and the way we handle projects. Check out these 5 tips on how you can deal with animation burnout. 1. Be kind to yourself 2. Be open to other […]

Price objections are inevitable. What matters now is how you can respond to it. Here's how you can discover alternative techniques that help you seal the deal: 1. Offer a free trial This allows prospects to personally experience the service and gain more insight. 2. Don’t introduce your rates too early Hold off on discussing […]

Meeting an animation client for the first time can be nerve-wracking for sure, especially if you’re just starting out. There would be so many concerns racing through your mind. You might even be so overwhelmed to the point where your first meeting with an animation client causes you to be more stressed than excited. Focus […]

It's easy to get caught up in the thrill of the freelance animator lifestyle. But it's important to remember that it's still a business—and businesses need to stay on top of their game. What are some common freelance animator sales mistakes that you should avoid? 1. Leaving too much time between follow-ups 2. Pushing beyond […]

Twentieth Century Fox has released a lot of films since its creation in 1935 when Fox Film Corporation merged with 20th Century Pictures. Check out our top favorite animated movies from 20th Century Fox. Comment below your top favorite movie! FREE Masterclass. Learn how to grow your animation career or studio.  Robots Horton Hears a […]

Degrees in animation are academic studies from accredited institutions that validate your skills in creating animated graphics. Here are 3 major types of degrees you can earn in animation: 1. Associate Degree in Animation Learn basic animation and technology skills Can be used to gain an entry-level position with an animation firm or proceed to […]

What process do you follow when working with a client? If you feel like your workflow is a mess and you need to streamline your process, we suggest for you to take this ultimate guide: 1. Communication Before taking any projects, communicate effectively with prospects, especially when the project is long term. 2. Project Brief […]

Even though working from home comes with its downsides, it can be a beautiful thing if you make the most out of it. Check out these tips on how animators can avoid work from home blues. 1. Customize your workspace 2. Dress up 3. Take breaks throughout the day 4. Create a daily routine 5. […]

The freelance animation industry is ripe with opportunity and it’s yours for the taking if you have the potential and are willing to put in the work. But before you do that, make sure to check out these 6 steps. 1. Define what you want to offer to your clients. 2. Create a website that […]

Are you planning to go on a vacation and you want to not think about work at all? Here are 4 points freelancer animators should remember before going on a vacation: 1. Inform your clients in advance The sooner the better! 2. Do extra work in advance to compensate Make sure no job is compromised […]

Creating a portfolio or animation website is an excellent and necessary step towards establishing an online presence as an animator. However, to generate leads and increase sales, you will need to create a powerful landing page. Landing pages are just the start of building your relationships with your audience. They are the place where you […]

Before starting any project as a freelance animator, make sure you have a good understanding of the process so you know what to expect. Let's outline some of the things you can agree on before starting a project as a freelance animator. 1. Agree on the scope of work and have it in writing. 2. […]

Did you know that follow-up messages can be your secret weapon? Yet most freelancer animators are missing out by not following up at all. Follow-ups can consistently build better client relationships, close more deals, and become sales leaders in their company. Here are 4 follow-up message templates you can use in case you want to […]

Creative briefs are identical to roadmaps. The purpose of a creative brief is to specify approaches, inspire creativity, and have everyone involved in the project be in consensus. Here are 5 questions you can ask prospective clients during the creative brief. 1. What problem does my animation client need help with? The more defined the […]

Are you just starting as a freelance animator and you're looking for proven effective tips to succeed in your freelancing journey? Here's a list of dos and don'ts as a new freelance animator: Do's: - Determine your unique advantage over other freelance animators- Start by generalizing at least 3 to 4 niches then specialize after […]

It doesn't matter how talented an animator you are or how you have perfected certain skills, without a great portfolio to hook in your target audience, you'll going to have a hard time getting your premium clients. Here are the top 7 tips to perfect your animation portfolio. Be original by injecting personality into your […]

Did you know that client reviews can make a huge impact on both your lead generation and profile as a freelance animator? Here are 5 reasons why freelance animators shouldgenerate more client reviews: 1. Feedback and reviews help in strengthening your reputation 2. Reviews can secure your future by attracting opportunities 3. Client reviews can […]

Entering an unfamiliar territory can be very daunting, especially if you don’t have anyone to guide you. Here are 7 secrets to becoming a successful Freelance Animator. 1. Communicate 2. Be Transparent 3. Understand the wider production process 4. Offer a reliable service 5. Build your freelance animation portfolio 6. Build connections for the future […]

Being a freelancer has its perks and wonderful freedoms, but it takes some getting used to. And, needless to say, you’ll have to work a bit to get it going. Check out some of the many perks of being a freelance animator. You can set your own rate with no income ceiling. You have full […]

Are you thinking of having an animation business or career mentor? A mentor is a person with specialized knowledge whom you may enlist to educate and motivate you. To help you decide, explore these 8 benefits of having a mentor for your animation business or career goals. Mentors offer support and words of encouragement for […]

Knowing what tools to use along with when and how to use them is part of every animator’s learning process. The more experience you have and the more research you do, the more you’ll know about the best equipment to use and which features you need and prefer. 1. Graphics Tablet A device that allows […]

Did you know that being a freelance animator can be incredibly rewarding if you learn to tap into your strengths and work with what you have? Here are the 5 most valuable skills every freelance animators need: 1. Flexibility Be ready to respond to the constant shifting of business landscape and client needs. 2. Communication […]

Do you have big dreams of being a well-known animator, but you don’t know how you could achieve this through freelancing? Check out these 4 interesting facts about freelance animation. Fact #1 Freelance animators can make anything from $20 to $150 per hour, depending on the level of competence. According to ZipRecruiter, the average annual […]

Why is it essential for freelance animators to learn how to maintain good client relationships? It is because clients can mean the difference between a flourishing business and a failing business. Here are 7 tips on how you can maintain good and lasting relationships with your clients: 1. Communicate Be available to your client and […]

Are you being held hostage by your fear of failure? We are here to help you set yourself free from it. Here are 4 ways how freelance animators can overcome their fear of failure: Two things about fear that you must know and understand: You can overcome fear. You can use your fear to your […]

The factors that affect how much you can earn as a freelance animator can be categorized into two sides:A. The business sideB. The production side (animation style, voice-over, music, length, etc.) And here are 5 factors that influence freelance animators' wages: 1. Your quality of work The higher quality work you can deliver, the higher […]

Are you struggling to get out of your comfort zone? Remember that growth and comfort cannot ride the same horse. The best way to leave your comfort zone is to gradually expand it and discover your optimal level of “good stress.” Learn the 3 most common reasons why people find it hard to get out […]

As an animator, you’ll need to work with writers to create videos for your clients. Both of you must be on the same page. The guidelines that you set will let the writer know how to create scripts that are up to your standards and smoothen the scriptwriting process for you and your future animation […]

Whether you're an animation specialist looking to hone your skills or a business owner seeking inspiration, these blogs can be an excellent source of information and entertainment. 1. Animation Magazine What to read: news, events, job boards, tech reviews. 2. Cartoon Brew What to read: industry news, cases, interviews. 3. Business of Animation What to […]

Are you finding a way to build a starter fund to get things off the ground? Here are 5 methods of making money as an animator to build your starter fund: 1. Create Short Animations To Sell All of your personal projects can be converted into short animations which you can sell online to help […]

The 21st of August is World Entrepreneurs' Day. Today is celebrated globally to honor innovation and empower entrepreneurship and leadership. The growth and success of entrepreneurs are crucial not only to job creation but also to economic growth and solution-finding. On this special day, we are featuring the Founder of Business of Animation, Ben Marvazi, […]

Do you want to know how you can work with the best clients out there? Finding the right clients are only one part of the equation. But always remember, you should also work to keep your existing clients happy and satisfied. Here are 4 hints to know if their a good client or not: 1. […]

Want to identify which type of client you are talking to so you can respond accordingly? Learn these 4 common types of freelance animation clients: 1. Price Buyer2. Window Shopper3. Know-It-All4. Value Buyer 1. Price Buyer Driven by getting the deal with the lowest price possible Quality and service is not as important as price […]

Are you a newbie freelance animator and you're having a hard time building a client list? Here are the 4 basic steps you should commit to for you to successfully build a client list: 1. Create content Content creation is an essential marketing tool for business-savvy freelancers. It helps to show off your own animation […]

Are you experiencing any trouble when it comes to payment collection? Here are 4 payment terms every freelance animators need to set to secure payments and avoid feeling exploited: 1. Get A Deposit This payment term allows you to charge a deposit, usually 50%, of the total fee upfront. 2. Payment Due Dates Set due […]

Building a great demo reel is challenging, it takes a lot of time, involves storytelling, and compiling as well as evaluating your works that best represent who you are and what you can do as an animator. When creating an animation demo reel, make sure to follow these tips: 1. Set Aside Time2. Include Your […]

As an animator, launching a freelance animation business not only makes sense but could be the start of your success in business. If you have a talent and a passion for animating, why not turn it into a profit? Check out the top 5 reasons why animation is a profitable venture. #1: A highly skilled […]

Did you know that emotional resilience is a skill acquired through experience? As you go through the ups and downs of freelancing, here are 4 common situations where you will need to practice emotional resilience: 1. When you are rejected by a prospect Learn how to bounce back immediately and focus on the next prospect. […]

Are you currently in need of words to keep you going? Here are a few gentle reminders for all our animators: 1. Don't ever be afraid to do something big. Remember, you are never too young, too old, too late, or too early to go after your dreams. 2. Stand by your decisions as long […]

Whether you’re struggling with creative block or just eager to brush up on the animation industry, a good place to start is podcasts. Animation podcasts can inspire and help you stay informed about what’s new in the world of animation. Whether you’re looking for something entertaining, more inclusive, or educational, there’s something for all animators. […]

Becoming a skilled 3D animator is about more than just practicing and implementing the 3D animation techniques. You also need to adapt your life and the way you do things to make sure you produce the best 3D animations possible promptly. Here are 5 organizational tips to help you become a better 3D animator: 1. […]

Are you utilizing technology and the digital economy well for the benefit of your animation business? Here are 5 reasons why animators should take advantage of the digital economy: Reason #1: Animators should take advantage of digitizing their animation business. The digital economy makes the digitization of businesses possible which results in innovation in overall […]

To effectively maintain a healthy balance between your work and private lives, you need to set some professional boundaries. When clients start violating said boundaries, you need to make sure you’re communicating your concerns with them in a clear, concise, and fair manner. Not having boundaries or lines between you and your animation clients can […]

In a world where men have often had the upper hand, it takes guts to take what rightfully belongs to you, not just as a female animator but as a woman in the workforce. These female animators are breaking the glass ceiling. With their creative contributions to the animation industry, they’re adding authenticity, improving old […]

This style of animation was born out of the need to keep creating on a platform that was ever-changing, and now this style of animation dominates YouTube. Storytime animation is accessible to literally everyone: Audiences love it, and animators find them easy to create. Check out these 4 secrets for creating a successful Storytime Animation: […]

As an animator, have you ever felt how much the impact of having a support system has? Or have you felt like needing to have a support system? Well, here are some thoughts on how a support system helps animators: 1. Improves your self-esteem Surrounding yourself with people who encourage and support you can help […]

Thinking about promoting your business on TikTok? Well, we've got you covered! Here are TikTok's ways of gathering an audience for your animation business: 1. TikTok has 500 million active users globally On average, a million videos are viewed on TikTok daily, and 90% of users access the app multiple times a day, so posting […]

As an animator, joining communities where you get to meet and connect with fellow animators or creative professionals in the animation industry is a crucial step in sustaining a successful career in animation. However, it's still important that you choose the animation community or communities that reflect who you are as an animator and what […]

Do you want to become the best version of yourself to reach your animation career's highest potential? Here are the top 7 traits that are detrimental to your animation career's success: 1. Egotistical When you feel and act like you know it all. You have an artistic temperament. You expect your work to be accepted […]

Determining whether or not running an animation studio is a good fit for you is to take the first steps toward creating your animation studio. Here are some of the first steps to take in starting your own animation studio: 1. Register your animation studio and banking information The last thing you want to happen […]

Ever heard of Hick's Law? Let us dig deeper into its meaning and how it can help animators in terms of business. Let us first define Hick's Law... Hick's Law is a psychological principle that states that the more options are given to a person, the time it takes for that person to make a […]

As an animator, your most significant source of income is doing projects for clients, but you should always be looking at ways to expand your stream of income. One of the ways this can be done is by providing a variety of animation projects to clients. Here are 7 animation projects you could offer to […]

Dealing with difficult clients is inevitable. It means your animation business is growing, but as you gain more experience in the industry, handling these clients will become easier to do. Often, these tensions that arise between you and your animation client can be easily resolved or prevented. You should approach this situation with an open […]

There are many payment terms you could use for your animation project. It’s up to you to decide which you think will work best for you, the workload you can handle, and your budget. However, please take into consideration also what payment term your client will like. Here are the top 3 payment terms you […]

How do you and your client process BEFORE the actual deal? Here's a 4-step process of your and your client's journey. Your Journey 1. As a freelance animator, you start building your online presence through socials to grow your reach.2. You start implementing marketing strategies to attract leads. Your Client's Journey 1. A client will […]

Are you an aspiring freelance animator? If your answer is yes, are you equipped and ready to take on the following roles: 1. Sales Officer2. Animator/Creative Director3. Customer Service Associate 4. Marketer5. Project Manager6. Bookkeeper Want to Learn the 4-Part Framework of Becoming a Successful Animator?

When you love animation and music at the same time, watching animated music videos would be the best way to spend your free time. What's your most favorite animated music video on the list? Take on Me by A-Ha Clint Eastwood by Gorillaz Fantasy by DyE One More Time by Daft Punk Crazy by Gnarls […]

Want to create more realistic animation but not sure how to? Well, here are some tips on how to make your animations more lifelike: 1. Add Depth Learn how to create the illusion of depth by replicating the lighting of objects in real life and placing layers in different planes. 2. Copy Yourself There are […]

Animated explainer videos can give customers a better user experience, explain how to use a product or service, and describe a brand’s value propositions. Since animated marketing videos are so versatile and visually appealing, companies increasingly need to hire animators. When you're just starting out as a freelance animator, you may be overwhelmed and unsure […]

Freelance animation is an exciting and challenging career. As an animator, there are so many areas you can experiment and specialize in, including 2D animation, 3D animation, whiteboard animation, motion graphics, storyboarding, and more. Before you fully dive into being a freelance animator, there are some points you have to remember. Here are our top […]

These chosen famous animators will undoubtedly make you fall in love with them for, at minimum, what they have contributed to animation. Here is BOA's list of Top 7 Famous Animators you'll love and learn from: 1. Chuck Jones Chuck contributed many new ideas to the gateway of animation. Among the famous characters he brought […]

Are you wondering why you're not getting any clients? Here are the top 3 possible reasons why you're not attracting clients: 1. You lack effort in doing client acquisition Do you consistently approach new prospects every day? Do you market yourself enough? Are you consistent in sending exceptional proposals? 2. You still need to improve […]

Have you ever wondered what the first steps of establishing your name in the animation industry are? Here are 5 small steps to get you started: 1. Create a page where you post your animations. 2. Engage with your audience by replying to their comments, messages, questions, reactions, and so on. 3. Connect with other […]

Want all your client's files to be more organized and your work process streamlined? Create these 4 folders that will keep all your files in place: 1. Contracts and invoices folder This folder stores all essential documents that you need with the clients including contracts, NDAs, invoices and receipts. 2. Assets folder This folder contains […]

Everybody has to start somewhere, right? So carry on and make the most out of your journey as a newbie freelance animator! Here are 3 reasons why clients hire newbie freelance animators: Reason #1 There are many new businesses that can't afford service from a studio or from an expensive or veteran freelance animator. Reason […]

Starting an animation studio can be a very exciting but very daunting project to take on. This is especially true when considering the cost of starting an animation studio. For this reason, it’s important to start an animation studio fund as soon as possible. Luckily, there are several side hustles for you to do to […]

Let’s face it; high-quality software never comes free. Except with Blender, where it does come free. This open-source, free software has exceptionally positive drawcards and some drawbacks. Check out the pros and cons of using Blender in your freelance animation business. What is Blender? An open-source, free-of-charge 3D animation software that refers to itself as […]

Being a freelance animator comes with many benefits. Do you also agree that freedom is the number one reason why animators choose freelancing? Here are 4 freedoms that freelance animators surely enjoy: 1. Freedom of Services Freelance animators can offer the services they want. They can adjust the kind of services they offer according to […]

Did you know that a plethora of software is available for you to download on your PC to help you organize your animation files? If you have no idea, well, this list will come in handy. Here are 4 tools that you can use to organize your animation files: 1. FileBot FileBot is a software […]

The color in animation can be used to create beautiful and vibrant animations than convey a lot of emotion and depth. Check out different colors you can use in your animation project and what it represents. Colors can influence buyers and each color has its list of associations that you can take advantage of in […]

Are you a freelance animator who's struggling with your management system? Here are 3 reasons why freelance animators need a client management system: 1. A client management system can store your clients' details including their company and contact person/details in one place. 2. Having a client management system lets you track the working progress of […]

As ambitious freelance animators, is having a business coach really worth it? Here are three questions you can ask yourself to help you affirm your decision: 1. Do I need the right guidance to grow my animation business?2. Am I open to learning, testing, and implementing strategies for my animation business' success?3. Do I want […]

Working to improve your animation skills is one way to ensure your freelance animation career is a raving success. In this post, we outlined the following top 16 tips to improve your animation skills: 1. Be receptive to feedback and criticism2. Learn new animation skills from the experts3. Improve your animation skills by mastering the […]

Whether you’re creating animations to beef up your portfolio, designing projects for your clients, or collaborating with other animators, you’ll need to equip yourself with the proper tools of the trade in order to bring certain ideas or visions to life. Take a look at the most important animation equipment that you should own – […]

Are you wondering why your animation portfolio isn't attracting new clients? Here are qualities of an ineffective portfolio that you can easily fix: 1. Not updated. This could indicate that you aren't constantly honing your animation skills.2. Not showcased online. This shows a lack of engagement with the modern, digital world.3. Not organized and categorized […]

Are you looking for signs to put your numbers up? Here are 8 signs to raise your rate with a client: 1. When you are turning down other opportunities.2. You are experiencing increases in operational costs.3. You want to base your pricing on results or value and not time.4. You've had the same rates for […]

While each of these skills may be easy to understand at first glance, grasping exactly how to achieve them requires some expert guidance or trial and error if you have the time. Here are 6 essential skills every animator needs that qualifications for animators can kit you out with: 1. Attention to Detail Attention to […]

Animation layout is an integral part of the storytelling process. Layout Artists use storyboards to outline and plan a film's characters, sets, props, and cameras before staging, blocking, and filming each shot. Check out these 6 essential components of animation layout: What is an animation layout? Layout is a fundamental step to effectively deliver and […]

Despite the decline in its popularity, traditional or hand-drawn animation remains a popular animation process used by animators around the world. Walt Disney Studios used a traditional animation process up until 2009 with the release of their feature film “The Princess and the Frog.” Check out some of the benefits of offering traditional animation services […]

Whether big or small, animation has played a role in most industries. Typically, animation is utilized for entertainment purposes. But did you know that it's used as a tool to expand and enhance various types of businesses as well? Here are 4 ways animation has blown the roof off of the business world: 1. Animation […]

Want to know how you can uncover a prospect's pain points, priorities, and goals and begin building rapport and trust through discovery calls? What is a Discovery Call? A discovery call is the first conversation a prospect has with you after expressing an interest in your animation services. Consider this a chance for you to […]

While having a freelance animation business may be something you have always dreamed of — planning your own working hours, being flexible, living wherever you want in the world, the list goes on — it is, nonetheless, a difficult undertaking. Here are five ways to make more time for your business and increase your productivity: […]

Do you need a repeatable process you can use to onboard every new client? Here are 7 simple but systematic onboarding steps you can try as a new freelance animator: 1. Present a proposal and get it approved as soon as possible.2. Customize the contract according to your new client's project details.3. Once the contract […]

No matter how much style and artistic tastes change year after year, these are the movies that have been passed down through generations. Families watch them together, often becoming a part of the tradition. Check out these 10 Best Animated Films of All Time ranked by IMDB: 1. The Lion King2. WALL-E 3. Spider-Man: Into […]

The animation industry has advanced rapidly. This art form has surpassed all expectations, becoming a respected and accomplished art form despite its association with children's TV. However, animation has affected more than just the film industry. It has impacted more people than you may have ever realized. Here are some industries that have been influenced […]

Are you a rookie animator who wants to take your career to a higher level? Here's a list of tips you can use on your journey to becoming a professional freelance animator: 1. Build a portfolio or a brochure website.2. Explore and create your personal brand.3. Explore and use project management tools or software.4. Get […]

While mistakes definitely aren’t the end of the world, avoiding common freelance animator mistakes will ensure a learning curve that is less steep and will allow your animation business to progress a lot faster. Here are 14 common freelance animation mistakes to avoid: 1. Not setting high enough rates.2. Not drawing up a contract. 3. […]

Creating entertaining and to-the-point animations is just one of the many job responsibilities freelance animators need to manage. Not being fully aware of your professional responsibilities can negatively impact your workdays by making them unpredictable and challenging to plan. Here are 6 types of responsibilities you'll need to face when pursuing a successful freelance animation […]

Are you planning to become a freelance animator but you have doubts if it is really for you? Here are a few points that can let you know if freelance animation is NOT for you: 1. You hate feeling isolated and love working with a team.2. A stable income and employment benefits sound better for […]

All of these CC licenses stipulate that you, as the creator/owner of the original animation projects, must be credited at all times. The benefits of attaining CC licenses are massive, including reducing animation production and marketing costs; enabling rapid distribution and sustainability; encouraging mass participation among fellow animators and clients, and promoting your animation business. […]

Having an animation studio may be something you have always dreamt of. However, having that kind of lifestyle might still make you feel like you have no time. Have you ever tried to lessen your workload to have more time in the day or do things outside of work during the weekends? Here are five […]

Looking for something enjoyable to watch during your next free time? Here are the movies and their release dates when you should watch the upcoming movies for 2022: 1. Chip 'n Dale: Rescue Rangers (May 20, 2022) A live-action film featuring animated version of Disney's chipmunks, Chip and Dale. 2. The Bob's Burger Movie (May […]

Have you tried using hashtags on Instagram? And if you are, are you taking advantage of it? Did you know the benefits of using hashtags on your Instagram content? Here are 4 reasons why animators should use hashtags on Instagram: 1. Improve Popularity Using relevant hashtags can enhance brand exposure by making your posts more […]

There's always innovation in trends in different industries yearly. Do you know what the animation industry trends for this year? Here are the animation industry trends in 2022: 1. The Prevalence of 3D Animation. 3D animation can add realism even to the most unrealistic ideas. As a 3D animation's complexity increases, so does its simplicity […]

The book "The Illusion of Life: Disney Animation" was published in 1981 by Disney animators Ollie Johnston and Frank Thomas. These principles are based on the work of Disney animators from the 1930s onward in their quest to create more realistic animation. Some have referred to the book as the "Bible of animation," and some […]

Sometimes, it's confusing to decide on a topic for an animation due to a wide range of interests and possibilities. So how can we narrow down our ideas? Here are some guide questions you can use to help you quickly think of an animation topic. To narrow down and filter topics for your animation, the […]

With the changes, constant evolution, and advancement in animation technology, animators are required to keep up to date with these changes so that they are not left behind. This is why animation events are organized to inform animators of the latest animation techniques they should be aware of. Check out the top 10 animation events […]

There are always 2 sides to every thought - if you ever thought about the fun reason and not fun reason of being an animator, here are 5 reasons why being an animator is fun and 5 reasons why it isn't: 5 Fun Reasons: You bring characters into life You can be a BIG kid […]

YouTube animators have dominated the animation industry for a long time, and YouTube provides the perfect platform for animators to share their work and teach other people valuable animation skills. Here are the top 10 YouTube animators worth subscribing to: 1. TheOdd1sOut Channel link: https://www.youtube.com/c/theodd1sout 2. Pencilmation Channel link: https://www.youtube.com/pencilmation 3. Simon’s Cat Channel link: […]

There are so many ways to jumpstart your career and develop your skills as an animator that don’t require you to enter into the animation internship world. But, if you’re still considering an internship as your next career step, here are some points that you should be aware of: Pros:1. Easy entry into the animation […]

What do you think is the backbone of a high-ticket offer? Here are 4 factors that make high-ticket offers within your reach: A high-ticket offer is a price you charge for your animation service or product that is significantly greater than your usual rate. To do this, here are 4 things you'll need... 1. Proof […]

What are the things an animator needs in a day to face another animation-making day? Here are some of the daily necessities as an animator: 1. Goals Having daily goals helps you prioritize, meaning you'll focus on projects you need to work on rather than wasting your resources on things that don't. 2. Positive Mindset […]

Are you looking out for potential clients and employers, but don't know what to put in your portfolio? Here's a guide on the important highlights to include in your portfolio: Social Proof Your past works and satisfaction from your previous clients. Illustrations The types of art styles you specialize in such as life, animal, object, […]

Starting up your animation studio involves investing in production, external, and internal resources. Here are the top 7 things to invest in when starting an animation studio: 1. Workspace As an animator, you spend most of your time in your workspace, so customize the area according to your needs to increase your work rate and […]

Recent studies have shown that up to 90% of people who spend extended time in front of digital screens suffer from eye strain. While giving up animation projects may not be an option for freelance animators, you can take steps to keep your eyes safe while on the job and at home. Here are 6 […]

It is safe to say that the animation industry will continue to thrive. The rise of social media platforms, TikTok, Instagram, and YouTube, enable aspiring and seasoned animators to get animation inspiration from new sources and upload their works to reach a broader audience. Across these various platforms and disciplines of 2D animation, stop-motion, mixed […]

In animation, we use our minds most of the time - creativity opens the mind and broadens our perspectives. But how do we keep it alive? Here are tips to help you keep your creativity alive: 1. Take breaks from work and your phone Taking short breaks can dramatically improve your ability to focus a […]

Many brands are now discovering TikTok videos as an essential part of their marketing strategies. Freelance animators can also take advantage of this to quickly promote their work or animation services. Check out these 4 best video marketing practices according to Tiktok: 1. Go full-screen TikTok recommends that videos be shot in a 9:16 aspect […]

There are a lot of animation software options out there for freelancers and animators alike. While some software is more suitable for beginners, others are less user-friendly and more likely to be used by professionals due to their steep learning curves. Here are the 10 best animation software you can check out: 1. Adobe Animate2. […]

Businesses in general, and online businesses in particular, are always looking for intelligent ways to market their products or services to customers and get a good return on their investment. One of the major trends that we have seen in the past few years is how animation video is quickly becoming the medium of choice […]

Working as a freelancer is, for many, a very enticing thought. It sure makes sense when you think of the benefits like working “your own personal hours," and charging “whatever you want” for the work you put out, but before you decide to take a dive into the ocean of freelancing, here are some of […]

Want to get more leads through LinkedIn? Try following this list of dos and don'ts: Dos: Add industry-specific keywords in your headlines Network with fellow freelance animators and look for sub-contractors Don'ts: Forget to show your personality on your LinkedIn page Make claims with no visible results Dos: Create a conversion-centric description and include contact […]

Animation is a powerful tool for businesses. It's no wonder why animated commercials offer businesses a tremendous opportunity to communicate with their target audience in creative ways. With animation, you can make your brand come alive and show the world what it stands for. Check out these 5 best-animated commercials that will inspire you: 1. […]

Do you need to create a product animation and need free resources and references? Here are 5 sites where you can get FREE mockups: 1. Mockups-Design Website: www.mockups-design.com 2. Unblast Website: www.unblast.com/mockups 3. MockupWorld Website: www. mockupworld.co 4. Mckups Website: www.mckups.com 5. GoodMockups Website: www.goodmockups.com Want to Learn The 6 Most Important Things Every Animator […]

“Toy Story” was a revolutionary film and one of the top animated movies of its time. It changed animated movies forever, and there are countless films today that wouldn’t have existed if “Toy Story” hadn’t been created. Here are 4 things freelance animators can learn from the Toy Story movie: 1. Grab opportunities If there's […]

The world of freelance animation can be lucrative and rewarding, but it can also be challenging to make it as an animator. However, if you know the right animation tips and tricks, your freelance animation career will be much easier. Check out these 11 freelance animation tips that professionals swear by. As the world of […]

"The Mitchells vs. The Machines" is definitely one of the top animated movies of our time. It's one of those films that set out to break the boundaries of animation and bring something entirely new and unique into the world. Here are 4 things freelance animators can learn from the movie: 1. Break through that […]

Regular body stretching offers several benefits for freelance animators working longer hours. Aside from increasing your flexibility, which is important for fitness, stretching can also improve your posture, relieve stress and body aches, and more. Check out these 10-minute daily essential body stretches you can try: 1. Leg stretches Quad stretch (15-20 sec/each leg) Pelvic […]

Personal animation projects help animators hone their skills and learn more about themselves and their strengths. It's also one of the best practices to build a growth mindset. Here are 10 animation project ideas you can try: 1. Get Personal With a Day in the Life Animation An animated day-in-the-life video lets project partners have […]

"The Lion King” is one of Disney’s highest-grossing films and one of the top animated movies of all time. It’s not just because it has a great storyline, it’s because, despite largely consisting of hand-drawn animation, it looked and felt very real. Here are 4 things freelance animators can learn from the movie "The Lion […]

Besides art and animation, being a successful freelance animator necessitates learning and mastering various essential skills. Here are 10 skills you learn as you grow and manage your freelance animation business: 1. Learning how to handle criticism2. Excellent attention to detail 3. Communication and negotiation skills4. Scheduling and time management skills 5. Ability to work […]

All animators experience a creative block at some point in their careers. Don’t be discouraged when you find your animation inspiration lacking. You can rely on research, planning, and activities to help you find inspiration for your work. Here are some tips on how to look for animation inspiration: 1. Revisit past creative projects One […]

Do you need something that can spark your motivation? Try creating a vision board! Here are 3 reasons why you should create a vision board: How can I visualize my goals and dreams as an animator? 1. Nothing is more motivating than seeing a visual representation of your goals and dreams. 2. A vision board […]

It’s no secret that Walt Disney Animation Studios have created a slew of timeless classics over the century. So given their industry experience and reputation, there's no doubt that many animators, whether aspiring or professional, can learn a lot from the company. Here are some success secrets that made Disney's animations so incredible: 1. Never […]

Getting your animation clients to pay you on time is a common problem for many businesses and individuals. If you’re new to the business, you may assume that you’ll automatically get paid after getting hired or completing a job, but, typically, that’s just the beginning of getting your paycheck. Check out this post to learn […]

While working as a freelance animator, you’ll pick up tons of general animation terms that’ll help you understand animation and navigate your day-to-day work. Check out these 8 important animation business terms for freelancers to know to succeed in the animation business. 1. Animation Assets Animation assets are resources owned by an animation business that […]

Seeing other people succeed from freelancing can inspire you and give you the hope you need to pursue freelancing. Many famous animators started off their careers with freelancing, and this can motivate you to pursue this career path. Check out these 3 famous animators who started their careers as freelancers: 1. Rebecca Parham Rebecca is […]

Being a freelance animator is no joke, and if you’ve been at it for a while, you know that sinking feeling you get when a proposal gets turned down or you end up not acquiring a job after having an interview with a prospective client. Here are tips on what to do when facing freelance […]

Which platform do you think is best for you? Here are 8 known platforms and their benefits: 1. Facebook Groups Suitable for beginners to moderate freelance animators. 2. Slack Community Suitable for high-level networking and long-term jobs. 3. Instagram Perfect for SMM, building a public portfolio, and selling coaching services. 4. Twitter Known for being […]

You are capable of becoming the next famous animator but in order to get there, you should use some guidance from people who have succeeded already. These are some tips for success that famous animators have used to get to where they are today: 1. Develop your skills As a freelance animator, your skills should […]

A voiceover is an aspect of your video’s production that’s heard over its visuals. As the name suggests, you're basically adding voice to play over your videos. It’s used in commercials, infomercials, television series, documentaries, and filmmaking, among other entertainment mediums. These are what to look for when hiring voiceover artists for your animation: 1. […]

As an animator, you may be wondering what are the benefits of getting started in crypto animation? Well, dealing in digital animation is a lucrative way to stay current and engage with buzzing animation markets right now. But remember to approach your debut selling digital art with clarity and caution. This is because trading in […]

How do you avoid delays and secure your rates as a freelance animator? Here are 5 tips you might find useful: 1. Your rates should be clear and not misleading to potential clients. 2. Always remember that you are not obliged to explain or justify your rates. 3. Create a rate card that should always […]

As with any business, to stay relevant and on top of your game in the animation industry, it is essential to keep up with the latest and upcoming animation trends. There are probably more not included in this list, but starting out, here are 8 new animation trends you can try: 1. Morphing Animation As […]

Creating your ideal freelance animator lifestyle will take a lot of thinking, time, and effort, but it is possible. You will need a strong will and motivation to achieve it. Remember that it will be worth it in the end if you get to live the animator life you believe you will truly enjoy! Here […]

Did you know that happy and satisfied clients can be one of the greatest sources of growth in your animation business? Here are 4 tips you can use when asking for referrals from your clients: 1. Show your gratitude to your client. 2. Remember, good clients always know other good clients. 3. Usually, happy and […]

Ranking higher on Google is all about improving your SEO by improving your website user experience and putting out quality content that’s relevant to your target audience. If you give your audience what they are looking for, then they will keep coming back to your website. Here are 7 effective SEO hacks to improve your […]

To keep on drawing means to keep on learning. If drawing helps you become more creative and helps you become better at animating too, what’s stopping you from practicing? Check these 5 reasons why you should continue drawing: 1. Drawing educates our visual sense Practicing drawing can help animators understand how bodies are shaped, how […]

Being a visually creative person, you would probably rather spend your time working on your animation projects than making a bunch of proposals that your potential client will just scan through. We get it! Fortunately, there are many proposal software solutions that you can use as an animator that will help you spend more time […]

Do you think your negative perspective is hindering you to reach greater heights? Here's how you can change your perspective as a freelance animator: Avoid these ways of thinking: 1. I don't have enough time.2. There are many experts better than me.3. I feel like everyone is ahead of me.4. Raising rates can scare clients […]

Want to easily target high-paying clients? Here are 5 platforms where you can find them! 1. Slack Communities Slack is a professional platform where conversations are tailored to business issues and job posts. You can find prospects from start-up and specialized communities. 2. Facebook Groups Facebook groups are made up of a specific set of […]

It is seldom that people get to align their passions and interests with the work they are hired to do. Fortunately, personal projects allow you to kill two birds with one stone: developing your animation skills for your future clients and projects while doing something that you enjoy at your own pace without any restrictions. […]

If you’re a woman working in animation, keep at it! You might just be the next female animator to end up in the history books! In honor of women's month, let us take a look at women in animation freelance animators can learn from. Get ready to be inspired! 1. Retta Scott Scott became the […]

There are tons of effective hacks you can use to get animation clients for free on Instagram. However, if you want high-quality and consistent clients, you can get better results with Instagram ads. Here are 6 ways to get more followers and animation clients using Instagram Ads: 1. Retarget ads Research shows that 92% of […]

Creative block happens to everyone from designers to animators. Sometimes you may feel like your world has stopped because of your temporary lull in creativity. Many top artists have suffered from creative blocks and were able to get through them. You will get through your block too! Here are 7 ways you can overcome creative […]

What are the things you wish you learned sooner as a freelance animator? Here are 15 more things that you can either relate to or can newly learn: 1. You have to qualify for every opportunity.2. You can say no to clients.3. Your animation services don't always have to compete with others. It can complement […]

Even if you’re the best animator in the business, you won’t find true success until you learn how to communicate properly with your animation clients. Many animators forget that this is a part of the sales process and is an important skill to have to grow your business. Follow these 9 tips animators can use […]

Planning to start networking to open new and more opportunities? Here are 5 networking mistakes animators should avoid: Did you know? A LinkedIn survey revealed that 85% of jobs are obtained through networking. While this is true, most people don't know how to network effectively. Here are 6 reasons why. 1. You only connect with […]

Creating a logo is an essential part of building your brand, online presence, and differentiating yourself from other animators. Here are 8 tips for creating your animation business logo: 1. Decide on your personal brand identity To understand your personal brand identity, have a clear idea of what you do best and what differentiates you […]

Do you usually have a hard time making decisions fast? We all know decision making plays a big role in every business and path we take. Here are 6 tips on how you can decide faster but effectively: Why is decisiveness important in business? Decisiveness is crucial to efficiently implementing plans and achieving goals. In […]

To be a digital nomad means to live a life on the road or sometimes, on a beach. Instead of being in a place because of work, the world is your place, and you bring your animation work along with you. Here are 5 tips for animators who want to be digital nomads (and an […]

Being a freelance animator or an animation studio owner comes with its own barrage of responsibilities, from administrative to sales, that eat up time you could be using to animate instead. And more often than not, these tasks are not easy to handle. If you find yourself going through these or you’re nervous about just […]

Following up can usually be a scary part of business, but here is why and how you should effectively follow up with your leads. Here are 3 tips on how to follow up with your leads: Why you should follow up: According to NSEA research, trying to close the sales in the first few conversations […]

In creating great animation videos, you might make mistakes. Making animation mistakes is part of the animation process. However, when you make a mistake, you are given the opportunity to correct your errors and learn from them to become a better animator. Making mistakes will give you lessons you never learned in animation school. We […]

Looking for rich and easy-to-use resources for your animation projects? Say no more! We compiled the best ones for you! Here are 18 resources you can utilize for your animation projects: 1. VIDEO FOOTAGE PEXEL - www.pexels.comVIDEVO - www.videvo.netPIXABAY - www.pixabay.comSPLITSHIRE - www.splitshire.comVIDSPLAY - www.vidsplay.com 2. MUSIC/SFX FREEPLAY MUSIC- www.freeplaymusic.comFMA - www.freemusicarchive.orgPACDV- www.pacdv.comAUDIONAUTIX- www.audionautix.comYT AUDIO- […]

A live chat is a powerful platform that allows you and your potential animation clients to communicate in real-time without high expenses. People can use the live chat feature on a website just as they’d use instant messaging apps and websites such as Messenger, Instagram, and Twitter. If you’re thinking of adding a chat feature […]

Whether you’re new to the world of freelance animation or not, there will always be basic principles that you should remember to do and not do to please animation studios, businesses, marketing agencies, advertising agencies, etc. Below are the top 10 dos and don’ts for freelance animators: Do: Show commitment to your animation project Don't: […]

Want to know the difference between the constricted and expansive ways of freelancing? Check out the differences between the two: Constricted: - Holding on to difficult clients- Impulsively giving discounts without calculating the appropriate amount- Working tirelessly without taking enough breaks Expansive: - Creating space and capacity for ideal clients- Raising your rates appropriately and […]

Advertising your services on LinkedIn will allow you to build a powerful network of other animators and companies looking to create animated videos. Here are 6 steps to run successful LinkedIn Ads to get animation clients: 1. Create a Company Page and a Campaign Manager Account Creating a page solely for your animation business is […]

Automated emails help us balance our lives and the amount of work we’ll have to pour into communication. As we send more and more highly beneficial and personalized emails, it keeps clients updated in real-time and develops more profound relationships with them. Here are 5 reasons why you must automate emails: 1. Saves you time […]

Blogging allows you to share your work and insights with a broader audience, establish authority, and get new opportunities to grow your freelance animation business. If you want to start an animation blog, here are 7 steps on how to start: 1. Create an audience persona One way to find some direction when writing a […]

According to our followers, these are the favored software for animators: 1. After Effects 2. Krita 3. Toon Boom Harmony 4. Clip Studio Paint 5. TV Paint 6. Animate CC 7. Moho Take Our Free Masterclass To Learn The Business Side of Animation!

A little while back we asked you who your favorite animators are and boy, did you deliver! We had so much fun scrolling through the feeds of these follower favorites. If you haven't done the same make sure you check out these amazing animators: 1. Ariel Costa BlinkMyBrain™ is the creative studio of Ariel Costa, who is an […]

Many animators have a hard time deciding how to price their services and also complain that their clients pay them poorly. Take the wheel of your animation career and learn how to price your services and negotiate properly. Here are 7 tips on how to negotiate the highest freelance animation rates clients will pay: 1. […]

Too much of a good thing is never good, especially in animation. Over-animation is excessive animation that animators put into a scene. When animators over-animate, they give a character or an object unnecessary movements that ruin the animation’s purpose. Here are 6 ways to avoid over-animating scenes: 1. Refer to the dialogue A way to […]

Are you finding it difficult to balance spending time on your work, being with family and friends, and taking some personal time? It can be a challenge, especially if your focus is on gaining new animation clients or getting noticed as a successful animator in the industry. Here are 6 ways to achieve work-life balance […]

Wondering how you can put your best foot forward and grow immensely this 2022? Here are 4 freelancing hacks that you can use this 2022: 1. Figure out your advantage Freelancing is not that competitive once you figure out your unique advantage. 2. Pay attention Pay attention to your clients' business. Study their business or […]

Being an animator is generally a pretty sweet gig: you get to enjoy doing creative work for a living and even have complete control over your schedule if you’re a freelance animator. However, if you want to attract more clients and make more money, you need to take on some challenges to level up your […]

Using animation as a medium to convey specific information is on the rise - and is predicted to rise in years to come continually. Many factors contribute to this prediction, but there are also specific reasons why animation might be a better alternative to live-action videos. Through animation, many shortages that producers and creators face […]

Working with a website designer is a significant investment and takes a lot of time and effort. That’s why, before you solicit a web designer to work on your animation website, you have to be sure that they’re the best fit for your website needs. Here are 14 guide questions to ask before hiring a […]

Finding your animation niche is not an easy task. If you’re just starting out your animation career or looking to get as many animation clients as you possibly can, finding your niche can be even more difficult. Here are 7 guide questions on how to find your animation niche: 1. What kinds of videos am […]

How can you effectively upsell to your animation clients? Here are the top 4 tips on upselling to animation clients: Upselling Tip 1: If you're already working on a project together, overdeliver on the project. This will make the client happy which is a great opportunity to offer services of higher value. Upselling Tip 2: […]

Starting as an animator is no easy task. Many things need to be considered such as working on a tight schedule, thinking about ways to pack the content in a relevant manner, or even dealing with all the stress in order for animators to thrive. Here are 4 important skill sets that starting animators need […]

Do you believe you have the right mindset to succeed? Or do you think you need to shift or tweak your perspective to be a better animator? Here's how animators should shift their mindset: 1. Taking risks is better than inaction2. Always underpromise, but overdeliver3. Collaborate more, compete less 4. Price your value, not your […]

Having your own personal style in animation will make your work stand out, help you attract an audience, and eventually turn them into your clients. Being unique pays off. But how to get there? Here are 4 ways you can develop your own animation style: 1. Use real-life references Even the most creatively animated character […]

Are you struggling with your freelance job applications? Do you feel like you're doing something wrong? Take some time to review these freelance job application mistakes animators should avoid: 1. Not Doing Your Research Always be prepared to answer the "why you" question. 2. Attaching Your Whole Portfolio Attach sample works that are only relevant […]

Creating an effective animation ad can be a challenge. You may be overwhelmed with all the steps you have to take and the information you need to know to make your own animation ads. Or you might be worried about being creative enough to make thumbnails or videos for your ad. Are you planning on […]

What's holding you back from pursuing premium animation clients? If your reason is one of these three myths, then it might be time to go after premium clients! Myth 1: People can't afford you Premium clients will always pay what you will ask if you can communicate the value you create. Myth 2: Premium clients […]

Animators like you spend about half of the day sitting. A comfortable chair can make the difference between a productive day full of creativity and an annoying day filled with aches and pains. This is why choosing the perfect chair is so important for an animator. Most likely, you will be sitting down and not […]

Are you using Facebook groups to expand your network and find clients? Here are 3 kinds of Facebook groups animators should join to find clients: 1. Groups where your ideal customers are For example, if you want to cater your animation to e-commerce businesses, join Amazon or Shopify Facebook groups. 2. Groups where your competitors […]

YouTube has become a platform for many animators to share their content and even gain dedicated followers and animation clients. You can also become a YouTube animator, but there are some important tips from successful YouTube animators you need to remember: 1. Look for Inspiration It's not always easy to come up with new content […]

One cannot underestimate the power of a loyal client base. Not all of the animation clients you get remain loyal to you. Repeat clients are the lifeblood of your animation business. They are crucial to your long-term business success. Below are 10 animation client retention tips for animators: 1. Improve Your Customer Service 2. Automate […]

1. Know Your Why. Knowing your "why" does not only help you revisit your purpose, but it also helps you connect your past dreams and ambitions, what you're doing now, and what you're going to do in the future. 2. Identify Your Strengths List down the things you are good at and identify your marketable […]

1. Sell to More Clients Expaind your lead generation. Make it a part of your daily routine. Build a network of subcontractors by reaching out and building relationships. 2. Sell More to Clients Start offering complementary services. Approach past clients quarterly and determine if they have current needs that you can solve. Want to Learn […]

1. Prospect Your Animation Clients Before going about the sales call, it is important that you narrow down the list of animation clients that you will be calling. Separate those who are able and willing to avail of your product from those who may not be interested at all. 2. Research On Your Animation Client […]

1. Decide What Kind of Animator You Want to Be 2. Learn How to Use Different Animation Software 3. Develop a Growth Mindset 4. Immerse Yourself in the Animation Industry 5. Practice Your Animation Skills 6. Build Your Animation Portfolio 7. Learn About the Business Side of Animation 8. Take Breaks and Practice Healthy Habits […]

1. Welcome Emails This type of email reaches the inbox of your animation leads once they complete the subscription process. It introduces your animation services to your leads and serves as the first communication in this new stage of your relationship. 2. Onboarding Emails This type of email is the second most important email your […]

1. Decide on Hiring Either a Freelance or Full-time Scriptwriter 2. Create a Job Description for Scriptwriters 3. Post your Scriptwriter Job Ad Online 4. Filter Job Applications 5. Schedule an Interview 6. Require a Test Script 7. Evaluate Test Scripts 8. Require a Trial Period Learn the Business Side of Animation

1. Choose an Animation Client It's easier to close a deal for an animation video retainer if the client has been working with you for some time. That's because you already know their goals and brand thanks to the relationship you've built with them. 2. Showcase the Value of Animation Video Retainers Learn your animation […]

Generalist Animators "Jack of all trades" Values the big picture Prioritizes career flexibility Experiences moderate success and failure in many conditions Specialist Animators "Master of one" Values expertise and high-detail knowledge and experience Prioritizes career stability Expeirences high success and failure in only one condition Want to Grow Your Freelance Animation Career or Studio?

There are lots of skills to consider in building an animation business. You can’t simply go into it because you want to. You need to be prepared, learn how to ask the important questions, attract the right people, and navigate through complex circumstances in order to sustain a successful animation career. We have compiled 8 […]

Your job as an animator already eats up a lot of time, so you’ll benefit from automating parts of your workflow, particularly your social media activity. Using a social media management tool will not only let you schedule and automate your social media posts, but will also inform you of your reach and engagements, and […]

1. TOGGL Toggle offers online time tracking and reporting services that can help animators optimize their time spend on various tasks. 2. Canned Replies Canned Replies allows Animators to easily create, edit, and share frequently used messages or pre-made responses for standard answers. 3. Beanote Beanotes enables animators to annotate and make notes right inside […]

1. Open a Bank Account for Your Animation Business Having a separate bank account for your animation business allows you to have more organized and accurate bookkeeping. 2. Improve Your Financial Literacy A financially literate person knows how to manage their money as well as how to invest and budget. 3. Invest in Your Animation […]

1. Start in the Middle Ground Having flexible payment terms could give your client flexibility and breathing room while still getting you paid fill (ex: subscription plans or retainer-based pricing) 2. Offer Discounts However, be firm and give discounts at consistent or standard amounts to avoid constant haggling or bargaining from clients. 3. Decline Their […]

✅ Choose an In-demand Niche ✅ Experiment with Lead Generation and Double Down on What Works ✅ Try Offering monthly Retainers for a Steady Income ✅ Never Forget to Add the Cost of the Software You Use or Add-on Expenses on Your Pricing ✅ Ask for Feedback from Other Animators or Mentors ✅ Set up […]

1. Animation Project Strategizing Strategizing will ensure organized and efficient animation pre-production. 2. Animation Story Conceptualization The creative process of crafting, developing, and communicating different abstract thoughts and concepts. 3. Animation Scriptwriting Scriptwriting will ensure organized and efficient animation pre-production. 4. Art Direction and Character Design During this step, you draft and finalize the design […]

1. Reading Materials Read books/eBooks/journals Check out relevant blogs/websites 2. Online Learning Platforms Enroll in online courses/programs depending on the topic/skill that you're interested in 3. Newsletters Subscrribe to emails/newsletters to get ideas delivered to you 4. Social Media Engage with your audienc, determine their pain points and ask what they like to see Take […]

What is Cross-Selling for Animators? Cross-selling happens when you present clients with different or complementary services in addition to what they currently have. The best opportunity to introduce a cross-sell to a client is when they have already committed and finalized a sale. What is Upselling for Animators? Upselling is a sales and marketing strategy […]

Fire or Let Go of Your Client if: They show signs of disrespect They ask you to do unethical practices They want things fast, but are slow to pay Fire or Let Go of Your Client if: They don't take your work seriously They can't communicate clearly They constantly push back on your rates Learn […]

1. Find the Right Clients to Work With You can protect your work by conducting quick checks when a project is offered to you. 2. Have Written Proof or Contract Have written proof confirming the project details you and your client agreed upon. Always start working AFTER signing the contract. 3. Promptly Send the Invoice […]

1. Talk About Yourself Include a brief description of who you are, what you do, and what you specialize in. 2. Define the Problem and the Goals State the goals and objectives for the animation project. 3. Define the Audience Make sure you clearly identify and define the target audience. 4. Know your Client's Competitors […]

Lead Source Pie Chart Want to Fast-Track Your Success as an Animator?

The nominations for animated films for the 94th Academy Awards have been announced! Dune was nominated for 10 awards overall, including Best Picture and Achievement in Production Design. Flee also received a best international feature film nomination for its films, "Dos Oruguitas" and "Encanto." Encanto was nominated for both Best Original Score and Best Original […]

1. Communication Skills Practice presenting yourself and your ideas professionally. Employ user-friendly channels and be clear throughout negotiations to make it easy for clients to approach or connect with you. 2. Rates Pricing your animation services that justify the value you deserve is a must. However, starting out, being the affordable option might help attract […]

1. Like Mangoes, Animators Vary in Style and Quality, But They All Share the Same Roots, Which is Art 2. Raw or Ripe, Beginner or Professional - Both Have Value and Potential 3. Both Mangoes and Animators Have A Versatile Nature Mangoes can be served in many ways. Animators' skills can also be applied in […]

What is the Hero, Hub, Hygiene Model? Google's Hero, Hub, Hygiene model was initially designed for video content and YouTube's algorithm. Presented as a pyramid with three core layers, this model also applies to all types of content. Hero Hero content is viral or high-impact content Hub Hub content is what you post consistently. It […]

1. Organize your Schedule Make a to-do list before you sleep or in the morning before you start your workday 2. Learn How to Say "No" Overloading yourself with more tasks will not make you more productive. To help meet deadlines, learn to prioritize and say no. 3. Break Down your Tasks Breaking down your […]

"Modify your dreams or magnify your skills." Jim Rohn | American Entrepreneur, author, and motivational speaker

1. Host Your Animation Portfolio Online 2. Research Your Prospects and Check their Job Requirements 3. Show Your Best or Most Relevant Works or Videos 4. Organize your Work by Type (Ex: 2D Animation, 3D Animation, Illustrations, Storyboards, etc.) 5. Highlight Past Clients that are Similar to Your Prospect's Field of Business 6. Include Testimonials […]

1. Study Design Theory Have an in-depth understanding of the fundamentals of design concepts and discipline. 2. Use Curated Sources for Refined Inspiration 3. Understand and Practice Motion on the Frame to Frame Level 4. Gain More Technical Knowledge About Animation Software 5. Improve Your Ability to Illustrate Widen the range of things and styles […]

Strengths Determine what you're good at in general and what makes you unique What is my art style? What resources do I have? What makes my services different from other animator's services? Weaknesses Constructively identify and analyze prior mistakes and areas that need improvement. Where can I improve? What can't I deliver well? Where an […]

1. Bluehost Bluehost offers WPbeginner users a free domain name, a free SSL certificate, and a 63% discount on web hosting. You can get started for $2.75 per month. 2. HostGator Their hatchling plan starts from $2.64/month. This includes a free domain, unlimited subdomains, unlimited email addresses, a free HTTPS/SSL, unlimited FTP accounts, unlimited storage […]

Focus on One Main Idea Avoid having too many ideas with zero substance Make it Simple Make sure the information or steps are easy to understand, practical, and actionable Create Quality Animation Content Stay relevant and engaging to your audience Connect with your Audience This can help you develop relatable posts that trigger emotions Want […]

A Creative Commons Attribution License enables free distribution of your work as long as you are credited as the original author The person who used your work should give appropriate credit and indicate if they edited your original creation before reposting The Creative Commons Attribution License preserves the copyright and, at the same time, makes […]

A website portrays your business intentions, attitude towards clients, mission, and approach to gain credibility, and prospects' trust A website lets you maintain relations with existing clients and build effective marketing campaigns A website can efficiently satisfy clients' and prospects' information needs 24/7 A website give your animation business a competitive edge over rivals through […]

Make a Template For Your Outlines or Project Brief Example: Forms/questionnaires/proposals Set Realistic Time Limits and Track Your Progress Using a Time Management Tool Set up a Convenient Communication Plan Break Down Your Project Into Tasks Organize your Files Record your Clients' Feedback and Project Insights Create a Change Policy Communicate Clearly and Keep Your […]

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Do I already have an Online Presence? Am I reaching out to Clients? Am I properly communicating the value and relevance of my service? Is my project management process effective? Is it easy for clients to find me? Am I effectively marketing myself? Have I taken measures to learn new things and improve my skills? […]

Discovery and Onboarding Connecting with your network and collaborating with other freelancers who can help you with your client's video Sales Includes pricing, reports and documentation, proposals, contracts, invoices, communications, and scheduling Animation and Video Production Project planning and management, data gathering, scriptwriting, voiceover recording, storyboarding and animation, video revisions Marketing Positioning and marketing of […]

Scope Creep Occurs when your client demands things that are outside your agreement The Catch is... Scope creep happens in small increments. You might have already heard this line from a client: "Oh, just one more minor request..." The Solution: Include a clause to your contract that says that any request that isn't included in […]

1) Optimize Your Twitter Profile 2) Use Twitter's Search Tool 3) Engage with Your Followers 4) Connect with Animation Influencers and Your Colleagues 5) Encourage Existing Animation Clients to Follow You 6) Post and Share Valuable Links 7) Schedule Your Tweets 8) Use Hashtags 9) Join Relevant Twitter Chats and Spaces 10) Pin Your Tweets […]

Do you have a support system that keeps you on track? Being an independent animator is admirable, but it's impossible to succeed all by yourself. Having a support system is vital not only to your success but also to your well-being. Take your time to reflect on this quote from Steve Jobs: "A lot of […]

Getting the hang of upselling and cross-selling may take some time but it will be worth it once you see your clientele grow. Here are some benefits of Upselling and Cross-selling in your animation business. Upselling and Cross-selling increases animation clients satisfaction and value When animators upsell and cross-sell, they engage more with the client, […]

NFTs (Non-Fungible Tokens) are all the rage right now. Odds are that you’ve probably heard of NFTs whether it be from word of mouth or scrolling on social media. For animators, this could be a huge step in improving issues they have with maintaining ownership of their animations and gaining royalties from sales. Here are […]

What are your beliefs in stress and stress management? Stress is an inevitable factor in life. Especially in the animators' field of work. You need to have a better understanding of stress to be able to handle it effectively. Here are stress management myths animators should know according to @empath_ph: Stress Management Myth 1: Self-care is […]

What are your plans for this year? An outlook of what to expect from the freelancing industry this year might help you determine the trends you need to hop on. Here are what animators can expect from the freelancing industry this 2022. Freelancing Trend 1: Surge of New Freelancers in 2022 According to Payoneer's 2021 […]

Freelancing is a sea of opportunities for animators but how can you expand your net's capacity? Here are 4 qualities that animators need to expand their freelancing opportunities: 1. Have Grit Grit is persistence. Grit means you push through at all costs in the face of adversity. 2. Be Proactive Proactiveness means intentionally taking action […]

Tips on How to Stimulate Your Creative Thinking Get enough sleep. Sleep boosts our creativity and problem-solving abilities, providing innovative ideas or answers to furstrating conflicts. The best ideas often come from fleeting thoughts. Record them Take interest in something that is outside your area of expertise. This is especially effective in helping you think […]

Advance a Just Cause Just cause is a vision of a future state that does not yet exist; A future state so appealing that people are willing to make sacrifices in order to help advance toward that vision The Goal Should Not Be Short-Term Profits, But Long-Term The short game will only end up with […]

Short Term These are financial goals that can be achieved in 3 months or less Examples: Starting side hustles and building an emergency fund Intermediate These are financial goals that will take 3-12 months to achieve Examples: Paying off debts and investing small portions of your income Long-term These are financial goals that will take […]

Time Reaching your goals requires a lot of your time. You should manage your time wisely, or else, it may disrupt your work-life balance Social Life In your journey, you will realize that it is necessary to burn bridges and to detach from unhealthy connections. Expect to have a smaller circle as time goes by. […]

"Christmas will always be as long as we stand heart to heart and hand in hand" - How the Grinch Stole Christmas (2000) Want to Know How Our Founder Built a 7-Figure Animation Studio

What's Included in your Animation Service's Cost Audio: Voice Over, Sound Effects, Music Other work costs/expenses (ex: animation software) Animation Style Specifications and Level of Detail Revisions Video Length Concept and Script Want to Grow Your Freelance Animation Career or Studio

"Christmas isn't about candy canes or lights all aglow, it's the hearts that we touch, and the care that we show" - Mickey's Once Upon Christmas (1999) Want to Start and Build Your Own Animation Studio?

3 Ways How Animators Can Gain Superior Returns from Clients Provide quality animation services that deliver value to your target market Price your services that justify the value you provide and what your target market is willing to pay for Effectively communicate the value of your animation services to your potential clients Learn How to […]

"A true selfless act always sparks another" Klaus (2019) Want to learn how to get more animation clients?

Hourly Pricing You get paid a fixed amount for every hour that you work on a project Daily Pricing You will be paid a fixed amount for every day that you work on a project Project-Based Pricing You will be paid one flat fee for a specific project Retainer-Based Pricing You will receive a set […]

Have you tried setting an OKR framework for your animation business? OKR stands for “Objectives and Key Results.” It is a goal-setting methodology used to track progress, create alignment, and increase engagement around measurable goals within a team or organization. Check out these 4 ways on how OKR can benefit your animation business: 1. Alignment […]

What does it take to be "mentally strong"? How important is this to your well-being as an animator? Here are 8 tips on how to become a mentally strong animator: 1. Learn the essence of gratitude 2. Have a hobby that can serve as an emotional outlet (i.e. painting, writing) 3. Detach from energy vampires […]

"What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e., putting ideas to work" - Ted Levitt, former editor of Harvard Business Review

Set Clear Goals and Timelines Keep the big picture front and center, and set an everyday timeline that you will strictly follow Prioritize Your Tasks Make sure that you are focusing on the most important parts of your animation work and allow little but enough time for the unimportant parts Anticipate Change Anticipating change also […]

Business Concept The services you will offer Your taret market Market positioning Legal Form of Operation The defined legal status of the business Sole proprietorship Partnership Limited liability company (LLC) Corporation Financial Points Source and allocation of capital Financial goals Projected sales Estimated costs Want to Start and Build your own Animation Studio?

Go-Getters who Commit to Objectives Go-Getters tenaciously commit to their objectives. They have a transfixed aim and focus until their goal has been achieved. How Go-Getters Propel Themselves Forward Go-getters enjoy taking calculated risks and pushing boundaries that propel them forward to greater heights of achievements How Go-Getter Animators See Progress Go-getters understand that problems […]

Saving ensure that unforeseen challenges cannot impede your animation business Saving allows you to earn in the form of interests Saving can make your long-term business goals possible

Don't Need to be the Best of the Best You don't need to be one of the top animators to work with business and corporate clients More Opportunities to Land Projects You have more opportunities to land projects with business clients because clients who need animation for entertainment or gaming are too hard to get […]

Have an in-depth insight into who your target market is Reassess your animation and business skills Figure out what you can offer that others can't Monitor the trends and your competitors to find the gap in the market Determine what you can offer to fill that gap Make sure to deliver what you promise

Weigh up the pros and cons of the new client relationship Make sure that you and your client are on the same page Define the scope of your work and the price. Include all the terms agreed upon by both parties in a proposal and contract. Inform the Client Discuss your work process, how you'll […]

Key Account Management develops and maintains rapport with valuable animation clients Key Account Management helps you and your client achieve mutually beneficial goals and maximized mutual value Key Account Management creates lasting relationships that generate long-term revenue Learn the Business side of Animation!

It enables freelance animators to determine the factors that influence clients to say yes It helps freelance animators decide how to present their services in a way that generates a maximum impact on their clients It helps freelance animators establish competitive advantages by understanding client expectations It helps freelance animators determine areas for improvement Want […]

1) Schedule On-Staff Animator Fixed working hours Expected come to work every morning Freelance Animator Flexible schedule Easier to work remotely or work from anywhere 2) Projects On-Staff Animators Consistent streams of projects Can't choose projects you'd like to work on Don't have to worry about managing the business Do tasks assigned by the studio […]

Attention Attract the attention of the target audience (a.k.a. Attraction, Awareness, or Allure). Interest Garner the interest of the target audience by outlining the purpose of the design. Desire Convince the target audience that they want the product or service and that it will satisfy their requirements. Action Lead the target audience towards taking a […]

1) Take Some Time To Think About Your Plans 2) Don't Stretch Yourself Out Too Thin With Too Many Tasks 3) Get Rid of All Things That Can Distract You 4) Find the Right Balance in Taking Breaks & Doing Tasks 5) Avoid Wasting Your Time Scrolling Through Social Media 6) Fuel your Body Through […]

1) Take Note of Your Specialize Animation Styles 2) List Down Noteworthy Projects You Were a Part of 3) Enumerate the Different Types of Industries You Have Created Animation Projects 4) Mention the Major Animation Clients You Have 5) Tailor Your Animation Resume to the Specific Industry and Client

1) Adobe Illustrator While commonly used for vector graphics and illustrations, Adobe Illustrator can help you create the scenes in your storyboard frames. 2) Adobe InDesign Adobe InDesign is popularly considered a digital tool for layout and page designs, but the software can also make different types of storyboards. 3) Adobe Spark Post With Adobe […]

The Importance of Gantt Charts to Your Freelance Animation Business A Gantt chart, commonly used in managing animation projects, is among the most effective ways to visually plot activities, tasks, or events over time. It's a bar chart with a list of activities on the left and a time scale on the top right. The […]

Do you feel like you need a break from all your animation work? What activities have you done during your creative sabbaticals? Here are the 5 benefits of creative sabbaticals for animators 1. Cure and prevent burnout for animators 2. Rekindle your love for animation 3. Get your creative juices flowing again 4. Gain a […]

1. Easily manage multiple platforms for your animation social media 2. Edit your animation social media posts anytime, and anywhere 3. Track and analyze conversations for animation social media platforms 4. Monitor your animation social media performance 5. Take note of important key performance indicators for your animation social media 6. Boost your return on […]

1. Research your animation prospect's company 2. Review your animation prospect's current website and social media channel 3. Create solutions to your animation prospect's pain points 4. Tailor your proposal to your animation prospect's specific industry 5. Animated video samples or samples of your work 6. Social proof or a "Why us" page 7. Quote, […]

1. HubSpot Grow your traffic, convert leads, and prove ROI with tools from Hubspot's all-in-one marketing software for animators. 2. SendPulse More than just an email service. It is built for sending emails, SMS, and creating chatbots for Facebook, Telegram, and WhatsApp for your animation services. 3. MailerLite Design smarter newsletters using your editor of […]

Hey bookworm animators! What's the latest book you've read so far? If you're craving more knowledge, here are 8 creative books to add to your reading list: 1. The Freelance Manifesto: A Field Guide For The Modern Motion Designer (Written by: Joey Korenman) 2. The Theory and Practice of Motion Design: Critical Perspectives and Professional […]

Inspiration-less? Having trouble coming up with new ideas for your animation projects? Worry no more! Here are 8 ways to help you stay inspired and keep your creative juices flowing. 1. Read books of your interests 2. Attend online classes 3. Follow other artists or animators 4. Do challenges and personal projects 5. Set up […]

Times up, animators! Which of the following habits takes the most time out of your day? Let us know in the comments below! Here are 12 time-wasters animators should watch out for. 1. Laziness and procrastination 2. Spending time with toxic people 3. Waiting for inspiration 4. Worrying about what people will say 5. Comparing […]

1. Work with previous animation clients 2. Personal projects displaying your skills 3. Variety of animation styles you can work on 4. Unique characters you have created 5. Smooth transitions for different scenes 6. Overall quality of video and sound editing 7. Your name, website URL, and contact details

Which social media tools do you use for your social media platforms? Here are 4 free social media tools for your freelance animation business. 1. Unum - Curate Unum allows you to create beautifully branded, standout social profiles with a suite of tools designed for the modern-day animator. 2. Later - Schedule Later is an […]

1. Voice123 Voice123 provides services where you can upload jobs to the website for voice actors to audition for them. It is known to empower voice actors by providing a platform to find jobs and interact with other artists. 2. Voices Voices.com is one of the largest websites to host many different voice-over samples. You […]

1. To determine what is important to your animation clients 2. To give way for open discussions with your animation clients 3. To compare the survey results for all your animation clients 4. To plan your next decisions based on information 5. To create a new and improved system based on results

Here are the key interactions on how the Instagram feed algorithm works, shared by Adam Mosseri, Head of Instagram. 1. Time spent Are people going to spend time on your post? 2. Like What is the likelihood of people liking your posts? 3. Comment What is the likelihood of people commenting on your post? 4. […]

1. Create valuable animated content 2. Promptly reply to their emails 3. Value your client's insights 4. Be decisive with all your actions 5. Do not over-promise anything 6. Contact your animation clients regularly 7. Make sure to always be clear and transparent 8. Identify animation opportunities proactively

Do you ever feel like your animation projects are taking up more of your time than they're supposed to be? Here are some tips on how to set healthy boundaries with your animation clients. 1. Set client expectations early and consistently 2. Make it official with a contract 3. Communicate effectively 4. Stay in control […]

Are you having trouble finding the correct person to contact to pitch your animation services? Here are our tips on how to find the right prospects for your freelance animation business. 1. Determine the type of industry to focus on 2. Create a list of potential companies to work with 3. Find out who the […]

1. Share a short animation tutorial 2. Offer your animation services 3. Show behind the scenes studio footage 4. Research on animation techniques 5. Create animation challenges 6. Duet other animators videos 7. Recreate viral videos with animation 8. Search for potential animation clients

1. Save time and money 2. Focus on objectives 3. Increase productivity 4. Maximize resources 5. Avoid major mistakes 6. Never miss a deadline

At first glance, Crypto Art can seem daunting, but luckily we're here to simplify this cryptic concept. Here's a beginner's guide to Crypto Art. Crypto art is digital art that is treated like physical art due to the ability to have verified ownership of the art. The authenticity and ownership of the art can be […]

In his book "Keep Sharp: Build a Better Brain at Any Age" (2020), Sanjay Gupta, a neurosurgeon, shares his expertise on how to achieve good well-being for your brain via the "five pillars of brain health." Based on his recommendations backed up with scientific evidence, here are 5 ways to keep your creative mind sharp: […]

Here are 15 work-from-home productivity tips for motion designers: 1. Write down your tasks to save time remembering them. It's also good to divide your tasks into small ones. 2. Plan an effective routine. Don't forget to include self-care in your schedule too. 3. Find other motivated artists or animators and work with them. Hold […]

“Animation can explain whatever the mind of man can conceive. This facility makes it the most versatile and explicit means of communication yet devised for quick mass appreciation." - Walt Disney Company

Here are 7 expert tips on how animators can build more self-discipline. 1. Power up your motivation. Know your why - your reason, your purpose... Think about the rewards you'll achieve if you get the job done or the consequences you'll get if you did not finish your tasks on time. Know what gets you […]

Aside from promoting your animation services on social media, a great way to promote yourself is by having an animation website. Check out these 8 reasons why having a website can benefit your animation business: 1. Adds Instant Credibility Having a website increases credibility because people see it as a legitimate business. Also, people nowadays […]

Here are 5 inner walls that block an animator's path to self-mastery. 1. Sensual Desire According to Shaolin Master Shi Heng Yi, we lose sight of our main focus or goals if we become distracted by whatever catches the attention of our 5 senses - sight, smell, sound, taste, and feeling. For example, the choice […]

Here are 8 ways to get referrals from your animation clients: 1. Provide Good Customer Service Show your clients you care about them. Respect them, anticipate their needs, treat them right, and finally, listen to their complaints. Follow these practices, and a referral will definitely happen. 2. Make It Easy for Your Clients To Contact […]

When scheduling meetings or appointments with animation clients, it's more convenient to use a dedicated meeting scheduler app/tool to streamline the process. Here are 8 productive tools animators can use to schedule client meetings: 1. Calendly Calendly is a simple and intuitive tool that can integrate with up to 6 of your calendars (Google Calendar, […]

Here are 9 Instagram post ideas for animators: 1. Share a post featuring your animation service. 2. Show behind-the-scenes content. 3. Announce your new animation service or offerings. 4. Post your business milestones. 5. Inspire your followers with a quote. 6. Mention your favorite tool or software. 7. Showcase someone you admire from the animation […]

Here are 9 steps for building your animation skills. 1. Begin animating. 2. Practice animating. 3. Keep animating. 4. Practice more. 5. Challenge yourself. 6. Practice more. 7. Access your improvement. 8. Practice more. 9. Repeat the process.

When dealing with clients, issues usually occur when both parties make assumptions. It is important to ask questions that will help you and your animation clients avoid confusion, disappointment, stormy discussions, and even legal issues. Here are the 9 questions to ask your animation clients to fulfill their expectations. 1. What is the purpose of […]

"Whatever you do, do it well. Do it so well when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” - Walt Disney: American animator, film producer, and entrepreneur

Real success is always about sacrifice. The following are five things successful animators sacrifice in achieving their goals: 1. Time We all have the same 24 hours, and we all have the opportunity to make the most of it. Becoming successful comes at an expense where you have to sacrifice your free time and devote […]

Rest does not only mean taking short afternoon naps or your typical nightly sleep. Surprisingly, those shut-eye activities fall under just one type of rest. According to Saundra Dalton-Smith, M.D., "Rest should equal restoration in seven key areas in your life." Here are 7 types of rest every motion designer needs: 1. Physical Rest Rest […]

Here are 5 benefits animators can get from partnerships: 1. Market Coverage Partnerships can help grow your animation business by extending your reach in the market. Your animation partners can mutually help spread the word about you. Eventually, you'll gain more potential clients. 2. Resources It will give you access to different animation resources. 3. Expertise […]

What's the Facebook pixel? The Facebook pixel is an analytics tool or code you add to your animation website (or app) that enables you to track or measure events (actions) people take on your site. The code will be pasted just once before the closing head tag on your website. Here are 6 ways how […]

Here are 8 resourceful YouTube channels animators should subscribe to: 1. BaM Animation Brent Noll and Maximus Pauson are professional artists working in the television animation industry. In their channel, they share their working experiences, give out animation tutorials character design tips, redraw episodes, and so much more. You can also send them your own […]

Here are 5 steps to boost animators' engagement on social media: 1. Don't just focus on your brand. Discuss the latest animation industry news and give your followers useful information about your animation service. 2. Post regularly to show that your social media accounts are active and up to date on the latest animation trends. […]

Richard Feynman is an American physicist who won the Noble prize for his contributions in quantum electrodynamics and one of the "fastest thinking and most creative" theorists of his time. The Feynman technique originated from Richard's studying habits when he was a student at Princeton, which comprises 4 steps. Here are 4 ways animators can […]

There are lots of things needed to make a successful Facebook ad for your animation business - great images/videos, the right targeting, and well-crafted words to make compelling ad copy. Writing great Facebook ad copy is as crucial as writing a news headline or a book title. It's one of the first things people notice […]

At this time of pandemic, we are struggling to find and maintain motivation. But how do we stay involved and productive? Scroll down to find out. 1. Daily Rituals According to a study at Harvard University (2018), "rituals increase people’s self-control and feelings of self-discipline." Dr. Lora Park of the University of Michigan says that […]

Advertising is an important aspect of any business. As a freelance animator or an animation studio owner, advertising can help spread the word about your business or inform your existing clients of any updates about your products/services. Eventually, there will be clients in the market willing to buy your product or hire you at any […]

"Listen to people's input, but don't compromise the integrity of what you're doing." - Ajay Agrawal: Academic Director and Co-founder of NEXT Canada, a program to help Canada's best young talent become successful entrepreneurs.

Here a 5 ways constructive criticism differs from destructive criticism. 1. Criticism is constructive when it is compassionate, helpful, and is made with careful thought, while it is destructive if it is harmful, hurtful, and insulting. 2. Criticism is constructive when it objectively focuses on the work or the performance, while it is destructive if […]

Here are 7 ways animators can stay accountable to their goals. 1. Commit to your schedule. Part of achieving deadlines is committing to a schedule. Determining the goal is not enough. To get there, you have to go through a system and stick to an effective routine until you obtain that goal. If it doesn't […]

Feeling insecure about yourself all the time can affect every aspect of your life, from your physical and mental health to how you perform at your job. Here are 7 ways animators can overcome insecurities. 1. Improvements People feel insecure. It's normal. But why waste precious time and energy thinking about insecurities or negative feelings? […]

Here are 8 ways animators can get rid of toxic egos. 1. Humility is the best cure for pride. Being humble does not mean lowering your self-worth. "To be humble is not to think less of oneself, but to think of oneself less." 2. Acknowledge your weaknesses and limitations. Remember that we have our own […]

How do animators get better at their job? Here are 7 steps to constantly improve and stay on the path to mastery: 1. Commit to your goal. 2. Use multiple animation sources and styles. 3. Find a mentor. 4. Start experimenting. 5. Get involved in the animation community. 6. Learn with others. 7. Practice and […]

Here are 8 monstrous qualities that scare off your success. 1. Toxic Ego and Arrogance 2. Immorality and Lacking Empathy 3. Closed-Mindedness and Stubborness 4. Lying and Deception 5. Envy 6. Greed 7. Being Unreliable 8. Impatience and Impulsivity

Here are 10 Kobe Bryant's rules for success that will inspire every animator to take action on their dreams. 1. Get better every single day 2. Prove them wrong 3. Work on your weakness 4. Execute what you practice 5. Learn from greatness 6. Learn from wins and losses 7. Practice mindfulness 8. Be ambitious […]

Here are 17 traits that make animators extraordinary. 1. Focus and Discipline 2. Artistic and Innovative 3. Patience and Humility 4. Trust and Confidence 5. Ambition and Perseverance 6. Empathy and Open Mindedness 7. Curious and Observant 8. Positivity and Resilience 9. Brave to Take Risks and Try New Things

Here are 5 ways to retain your new animation clients and turn them into repeat clients: 1. Be easy to work with If you're easy to work with, your clients will be more willing to work with you. Eventually, they'll be more unlikely to look for other animators or studios to fulfill their animation needs. […]

Show your support to your fellow animators! Here are 4 simple and free ways to support animators or motion designers on social media: 1. Like their posts. Just click that heart! This is the simplest way for you to help them gain more engagement. 2. Comment on their posts. Boost their confidence by leaving meaningful […]

The goal to grow your animation service is by making sure you don’t lose the clients you already have because repeat clients creates long-lasting, profitable relationships. Here are 4 reasons why you should focus your efforts on repeat sales: 1. Repeat Clients’ Love Almost Never Dies Clients fall in love because of these two important […]

"Execution beats luck. Consistency beats intensity. Curiosity beats smart. Kind beats clever. Together beats alone." - Shane Parrish: Founder of Farnam Street Media Inc., Chairman and CEO of Syrus Partners Inc., and author of the books "The Great Mental Models: General Thinking Concepts" (2019) and "The Great Mental Models, Volume 2: Physics, Chemistry and Biology" […]

Loom is an online tool that you can use to record both videos and screen captures which you can then send to your clients. Here are 5 benefits of using Loom for client communication: 1. Allows easy communication Using Loom allows you time to compose your reply, record, and send it to the client, all […]

Want to know the value of failure, rejection, and bad ideas? Scroll down to find out. 1. They are learning lessons that make us wiser. 2. They shape us to become braver and stronger. 3. They create opportunities for change and growth. 4. They compel us to reassess and reevaluate ourselves. 5. They push us […]

"Every great artist was once an amateur. The sooner you get comfortable with practicing and making mistakes, the quicker you'll learn the skills and knowledge necessary to master your art. You'll never be 100% sure it will work, but you can always be 100% sure doing nothing won't work. So get out there and try […]

Remember the 5 rules of ideation in the creative community? One particular rule that animators should follow to come up with more ideas is that "there are no bad ideas." But sometimes, there are certain reasons or factors why an idea is considered not good at the moment. Here are 9 reasons that make an […]

Here are 9 ways to attract more animation clients: 1. Be an expert2. Make use of social media3. Create a website 4. Consistently update your website and social media accounts with new content5. Network your animation service6. Partner and collaborate with other animators 7. Participate in animation events8. Take advantage of surveys or testimonials9. Get […]

What makes an animation pitch successful? Well, that depends. We can attribute that success to just a few outstanding qualities or a whole variety of factors. However, according to various resources, here are 7 qualities that make an animation pitch great: 1. Well-prepared As Benjamin Franklin said, if you fail to prepare, prepare to fail. […]

Let's look at some aspects you didn't know about running a business, and to prepare yourself before taking this path. 1. Failure in business is inevitable. 2. It takes a high level of work commitment. 3. You're forced to make necessary sacrifices. 4. Business takes time to build. 5. Nothing will turn out as you […]

Now that you know what a pitch bible is for (one of the visual tools used in a pitch meeting), let’s look into the essential elements inside a pitch bible: 1. Logline The starting point in the overview, the logline is the key marketing statement that describes what your whole series is about. It's very […]

It’s comfortable to stick with your routine, but be open to try new things. Here are a few primary reasons why trying new things is essential to animators: 1. It stimulates creativity. 2. It makes you more marketable. 3. It boosts your overall confidence. 4. It makes you more passionate and eager. 5. You'll discover […]

An animation pitch bible, also known as a pitch book, is a document that you create to describe what your animated series is about, and you present to an audience, usually potential buyers, distributors, or producers. It is a tool to make your idea (vision, story, art style, characters, etc.) organized and understandable to producers […]

Here are 8 ways to stay up to date in your animation skills, and stay relevantly marketable for businesses at any stage of your career. 1. Upgrade Your Skills 2. Keep Learning 3. Update Your Demo Reel 4. Be Flexible 5. Expand Your Network 6. Stay Informed 7. Establish a Personal Brand 8. Get a […]

Here are the 5 stages in an animation pitch meeting. 1. Rapport A great way to start before giving your pitch is to build rapport or a personal connection with your audience, in this case, the decision-makers (producers, studio executives, etc.). Initiate small talk. This will lighten the mood and might boost your audience's interest […]

It takes a lot of practice to become the best animator. The more you practice, the better you get. Here are some important qualities you need to have to become the best animator. 1. Creative and Imaginative Creativity makes you think differently from others. You should know how to artistically mold anything simple into something […]

Feeling a bit down? Here are some inspiring words from Colette Werden. "It's okay if you fall down and lose your spark. Just make sure that when you get back up, you rise as the whole damn fire." - Colette Werden: Founder and CEO of COLETTE WERDEN Personal Branding Agency based in Melbourne, Australia, as […]

Live-streaming made such a big impact online because it's informative and engaging. But what are the topics animators can talk about? Scroll down to find out. 1. Reveal new animation products and services. 2. Question and answer sessions about motion or animation. 3. Go behind-the-scenes. 4. Feature a special animation guest. 5. Animation tips and […]

Here are what animators should include in their terms and conditions: 1. Clear definitions and descriptions of what products or services will be provided. (ex: script, storyboard, illustrations, voiceover, number of revisions included, etc.) 2. Conditions relating to delivery or performance (ex: where you sell your products, the time and place of delivery, deadlines, revision […]

Logos are part of every brand's identity. It's a symbol that makes your animation brand remarkable to clients. That's why it's important to make your logo design unique yet memorable. Check out these 9 logo design trends this 2021. 1. 3D and Isometric 2. Minimalist 3. Wordmark 4. Nature-inspired 5. Character & Mascot 6. Gradients […]

Here are 5 reasons why animators should have clear Terms and Conditions with all clients: 1. For the safety of you and your animation business Your Terms and Conditions (T&C) sets out rules and guidelines that animation clients must agree to. Well-drafted T&Cs protect you and your ownership of your content/business from unnecessary risks, liabilities, […]

Color is one of the most important aspects of logo designs, but at the same time can be one of the most difficult things to grasp. In this post, we recommend two to three color combinations you should try using in your next animated logo. 1. Black and Orange This brand color combination means energetic […]

Animators, as well as creators or artists, know that entering contests is both a motivation and a gamble. Here is a list of the pros and cons of joining animation contests: 1. PRO: Joining is a fun experience.CON: Sometimes constantly joining contests may feel like work. 2. PRO: Good opportunity to get more exposure and […]

Learning how to communicate your expertise will keep your animation service in the lead. Here are 5 ways animators can demonstrate their expertise to the world. 1. Portfolio The first step in demonstrating your expertise to the animation world is to create a demo reel. Your demo reel is a collection of your best-animated video […]

Here are 7 ways how animators can win the day: 1. Plan your day the night before. 2. Wake up on time. 3. Avoid instant gratification. 4. Remove distractions. 5. Hold yourself accountable. 6. Focus and get to work. 7. Focus on winning each day. It'll all add up. Check out Business of Animation's blog […]

If you currently have an animation YouTube channel, you must be wondering how you can get more YouTube subscribers and views. Here are the smart ways to get more YouTube subscribers for FREE. 1. Ask your viewers to subscribe. 2. Promote your animation YouTube channel on your website. 3. Promote your YouTube channel on other […]

There are lots of exciting events and festivals for animators, filmmakers, and artists alike that happen year-round, pandemic or no pandemic. Here are 9 more animation festivals and contests to look forward to this 2021: 1. Fest Anča International Animation Festival Event: July 1-4, 2021Submission deadline: January 31, 2021 Fest Anca International Animation Festival has […]

To win a negotiation with your animation clients, you need to take appropriate action to say the right words. Check out these 5 win-win negotiation strategies: 1. Know your clients' needs or expectations. 2. Prepare answers to questions that your clients may ask or should know. 3. Establish open communication and collaboration with your animation […]

Here are 9 upcoming business conventions and festivals for animators this 2021: 1. Kidscreen Summit (February 8 - March 5, 2021) Kidscreen's premier annual event is a conference on the business of kids' entertainment, hosting more than 2,000 attendees worldwide, including top decision- and deal-makers interested to engage, network and find new ideas. Kidscreen aims […]

What is win win negotiation? Win-win negotiation is a negotiation style in which the interests of both parties are taken into consideration to end the discussion positively and gain maximum benefit. Both parties exchange interests and see how help can be provided to build a long-lasting relationship. If you both walk away happy with what […]

Here are the 7 resources behind every animator's creativity. 1. Intelligence Intelligence was defined in numerous ways to accustom different contexts. According to Dan Erwin (2012), intelligence does not only refer to your IQ. It simply refers to your abilities to understand and apply what you've learned (knowledge), produce new ideas, plan, evaluate, and make […]

Here are a few reasons why live-streaming is so important for your animation business and personal brand: 1. Increase animation brand visibility 2. Real-time engagement 3. Promote new and existing animation services 4. Get instant feedback 5. Grow your followers 6. Attract prospects 7. It's free Check out Business of Animation's blog for more in-depth […]

Here are 9 tips to help focus on your animation projects. 1. Take some quiet time to think about your plans 2. Don't stretch yourself out to thin with too many tasks 3. Get rid of all things that can distract you 4. Be more mindful of all your thoughts 5. Find the right balance […]

In need of an inspirational quote? Here's a quote from the Pixar Animation Studios' movie titled Soul. "Your spark isn’t your purpose. That last box fills in when you’re ready to come live." - Soul (Disney-Pixar Animation Studios, 2020)

Here are 7 healthy ways animators can cope with failure: 1. Accept the situation and move forward 2. Look at the situation differently 3. Stop overthinking 4. Ensure no repetition of the same mistakes 5. Plan for alternatives (ex: Plan B) 6. Surround yourself with positive people 7. Look for success stories Check out Business […]

Feeling overwhelmed with all your animation tasks? Here are 9 ways for animators to relax when stressed at work. 1. Schedule a few minutes and take in some fresh air 2. Meditate at your desk or a quiet place in your room 3. Listen to your favorite tunes during the workday 4. Step away from […]

Here are the 5 golden rules of ideation in the creative community. 1. There are no bad ideas. 2. Quantity over quality. 3. Document or capture everything 4. Use and enrich others' input for better and stronger ideas 5. Keep an open mind and a non-judgmental attitude. Check out Business of Animation's blog for more […]

Need some inspiration for your animation? Here are 9 amazing animation blogs worth checking out: 1. Cartoon Brew Cartoon Brew, founded by Jerry Beck and Amid Amidi in 2004, posts about the latest trends, news, ideas, movies, TV shows, and visual techniques related up-to-date about the biggest animation studios. like Disney and Pixar. 2. Animation […]

Here are 9 ways animators can handle difficult tasks. 1. Research your options. 2. Brainstorm every idea possible. 3. Formulate a concrete plan 4. Commit to your decisions. 5. Ask for help if necessary. 6. Relax and don't over think. 7. Get started on the work. 8. Overcome each obstacle. 9. Breathe and accept the […]

In animation or any creative field, creating ideas is a daily requirement. Making good ideas takes a lot of time and inspiration. Demands also put you under pressure just to cope with them. Here are 9 idea generation methods to help animators get started with any project: 1. Brainstorming Brainstoming sessions are usually done in […]

Here are 5 good reasons to use Twitter ads for animators. 1. Pay Only for Performance When you promote tweets on Twitter, you only pay when you've achieved your marketing objective. Whether your goal is website conversions or Twitter engagement, you only pay when people take that action. 2. Keyword Targeting You can target people […]

Here are 9 tips to keep your animation clients happy. 1. Create Valuable Animated Content 2. Promptly Reply to Their Emails 3. Value Your Client's Insights 4. Be Decisive With All Your Actions 5. Do Not Over-Promise Anything 6. Contact Your Animation Clients Regularly 7. Make Sure to Always Be Clear and Transparent 8. Identify […]

Design thinking combines both critical and creative thinking to produce innovative and problem-solving ideas through 5 stages: Empathize, Define, Ideate, Prototype, and Test. So how does design thinking apply to animation production? Scroll down to read about the 5 stages of design thinking in animation production. 1. Empathize You put yourself in people's shoes or […]

Here are some social proof statistics that show how powerful social proof can be for your animation service. 1. 92% of clients read online reviews before buying. (Big Commerce) 2. 88% of clients say reviews influence their online purchasing decisions. (Vendasta) 3. Clients read 40 or more reviews before considering a star-rating as accurate. (Opt-In […]

Here are the warning signs of a bad animation client. 1. They ignore all your suggestions. 2. They are rude or lack professionalism 3. They have issues with signing a contract. 4. They are late on paying their invoice. 5. They have impossible demands & requests. 6. They have constant unscheduled calls & meetings. 7. […]

Here is the animators guide to setting S.M.A.R.T. goals: 1. Specific Goals should be clear and defined. Use the 5 "W" questions to help narrow them down. 2. Measurable You should be able to track the progress of your goals. If not, how will you know when you've achieved them? 3. Actionable How will you […]

Here are the factors why social proof is important for digital marketing. 1. Clients can become more confident that your animation service will help solve their problems. 2. Social proof adds credibility and online reputation to the animation services you offer. 3. It improves search rankings through website testimonials, blog content, and reviews. 4. It […]

Here are 7 tips for animators to handle negative feedback effectively. 1. Listen honestly for the critic’s intention 2. Decide if the feedback is constructive or destructive 3. Thank those who offer constructive criticism 4. Avoid exploding in the face of constructive criticism 5. Minimize encounters with negative people 6. Make plans to act on […]

Here are 9 animation websites to get inspiration from. 1. Stash Stash Media was founded to spark inspiration through sharing information and showcasing artists, exceptional motion design, visual effects, and animation projects. 2. Inspiration Grid Inspiration Grid is an online magazine celebrating creative talent from around the world, featuring design, art, illustration, typography, photography, architecture, […]

Taking risks to achieve a goal requires the courage to face the fear of uncertainty. No matter what the outcome is, either way, we grow through the process and become more resilient and confident. Here are 5 reasons why animators should take risks. 1. You have to take risks to gain rewards. If you don't, […]

Here are the 7 stages clients go through to choose an animator. 1. Identify the Needs 2. Gather Information 3. Research the Alternatives 4. Weigh the Factors 5. Choose an Animator 6. Review Decision 7. Take Action Want to learn more about how you can jump start your animation business? Business of Animation's blog has […]

Here are 9 things to always keep no matter what year it is. 1. Your Hopes and Dreams 2. Learning and Self-Improvement 3. Your Faith and Happiness 4. Your Wonder or Curiosity 5. Active and Health Lifestyle 6. Important Relationships 7. Your Kindness and Empathy 8. Your Fun and Adventurous Nature 9. Lessons From the […]

There are three kinds of people who help you grow emotionally and professionally, and you need to surround yourself with these people. They are: 1. People who support you emotionally. This includes friends, family, and colleagues who want to see you succeed and help talk you up when you are feeling low. These people are […]

Here is the 7-step sales cycle for getting animation clients. 1. Prospecting Potential Clients 2. Contacting Various Potential Clients 3. Qualifying a Number of Animation Clients 4. Nurturing Potential Clients 5. Pitching Ideas to Potential Clients 6. Handling Objections From the Potential Clients 7. Closing the Deal With Potential Clients Want to learn more about […]

Here are 9 things successful animators do during weekends. 1. Wake up like any other day. But if you need to catch up on sleep, why not? 2. Hang out with family and friends 3. Divide time for hobbies, as well as chores. 4. Discover and explore new things and activities. 5. Make time for […]

Are you thinking of building or updating your animation website? Here are 5 website trends in 2021. 1. Dark Mode Studies have shown that dark mode is better for both our battery life and our vision by it reducing blue light exposure. It's a great way to add a modern, elegant touch to any website, […]

Here are 9 tips for animators to get back to work after the holidays. 1. Reconnect With Old Animation Clients 2. Review Pending Animation Projects 3. Start With Small Animation Tasks 4. Keep A Positive and Motivated Attitude 5. Start Your Work With a New Set of Eyes 6. Clean Up Your Work Desk Upon […]

As the year ends and another year starts, have you looked back at your past experiences and counted your blessings? Here are 9 things animators should be thankful for. 1. COMPANIONS (family, friends, colleagues, pets, etc.) 2. Your HEALTH 3. Access to NECESSITIES 4. FREEDOM (to express, to choose one's state in life, etc.) 5. […]

Here are 9 tips to help animators with their goals in 2021. 1. Visualize what you want in 2021 2. Set realistic and attainable goals 3. Research the steps to achieving your goals 4. Write down your goals for the year 5. Plan when to start each goal 6. Gather the resources for your goals […]

May this year bring new happiness, new goals, new achievements, and an abundance of new animation clients. Happy New Year from your BOA family!

Dear animators, thank you for these 9 things: 1. Thank you for bringing art to life… frame by frame. 2. Thank you for making ideas more vivid and inspiring. 3. Thank you for helping people see what others cannot. 4. Thank you for adding more dimension and color to our visual world. 5. Thank you […]

The release of some animated movies may have been pushed back in 2020 due to the pandemic, but it looks like 2021 will be an exciting year for animated movies. Here's a list of the animated movies to look forward to in 2021. 1. Raya and the Last Dragon Directors: Don Hall, Carlos López EstradaProduction […]

What things do you want to start doing this year? Here are some New Year's resolutions for animators in 2021. 1. Set Goals for the New Year 2. Step Outside Your Comfort Zone 3. Practice Gratitude 4. Invest in Education 5. Make Time for Self Care 6. Save Up for New Animation Tools 7. Set […]

Here are the 4 P's of transactional marketing in the animation business. 1. Product Develop a type of video, an illustration, or a design that meets client demands. 2. Pricing Establish a price for your animated video that balances profitability for you (the animator or the studio owner) and affordability for your client. 3. Placement […]

Here are 4 tips for animators to finish the year strong. 1. Review Your Year A year-end review allows you to assess how you made progress in your goals. By examining the past, you can see what went well and what didn’t. 2. Let Go of Failures 2020 has been a tough year for everyone. […]

These are the 9 ways animators can reset before the new year. 1. Declutter Your Animation Files 2. Organize Your Animation Folders 3. Categorize Your Animation Projects 4. Clear Your Desktop and Work Space 5. Update Your Animation Software 6. Organize Your Animation Books and Resources 7. Update Your Animation Video Reel 8. Update Your […]

What's the difference between transactional marketing and relationship marketing? Read this post to find out. Transactional Marketing - To achieve more sales- Immediate, usually one-time transactions- Get more clients- Low client commitment = Low interactions- Short and intermittent relationship with clients Relationship Marketing - To be trusted in the market- Find ways to provide client […]

Affiliate marketing is the process of earning a commission by promoting other people's or companies' products or services. But how do we get paid? Here are the 3 affiliate program payment arrangements. 1. Pay Per Sale (PPS) In this program, the merchant pays the affiliate a percentage of the sale price of the animation product […]

Here are 9 deciding factors for an animation client 1. Animator Portfolio 2. Management Skills 3. Video Reel 4. Previous Animation Clients 5. Animator's Website 6. Communication Skills 7. Animator's Rates 8. Animator's Responsiveness 9. Business Understanding Want to learn more about how you can jump start your animation business? Business of Animation's blog has […]

Here are the 5 Rs of relationship marketing animators should know. 1. Deliver the RIGHT MESSAGE 2. To the RIGHT PERSON 3. At the RIGHT TIME 4. Via the RIGHT WAY 5. And stay RELEVANT Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!

Looking for words of wisdom from great animators? Here's advice from Kireet Khurana about creativity and imagination. "Nurture creativity and imagination. There is no replacement for a solid foundation and education. Grasp the basics, observe from life, learn the fundamentals of classical animation as they will hold you in good stead, irrespective of the fact […]

Given that NGOs rely solely on donations, great marketing and outreach are vital. An animation video that focuses on their story is one of the most powerful ways to create awareness and exposure. It explains the mission of an NGO and communicates its vision on how it seeks to create a positive impact in the […]

Here are 9 relationship marketing strategies for freelance animators and animation businesses. 1. Treat your clients like a friend. 2. Interact and build engagement with your audience. - Email Marketing, Online Marketing, Social Media, SMS Marketing 3. Get to know your audience and your clients. - Client Feedback, Surveys, and Questionnaires 4. Be proactive in […]

Still not sure where to start with Affiliate Marketing? No problem. Here are some great affiliate marketing programs that are perfect for animators. 1. Udemy Udemy is an American massive open online course provider aimed at professional adults and students. They offer 80,000 courses from 35,000 instructors that are backed by their 30-day money-back guarantee. […]

Relationship marketing, as the name implies, is establishing an ongoing relationship between you and your clients so that they see you as more than just a business. Clients should see you as someone they trust and value which eventually results in customer loyalty, frequent interaction, and long-term engagement. You can achieve this by adding value […]

The Academy Award for Best Animated Short Film is given by the Academy of Motion Picture Arts and Sciences (AMPAS), since the year 1931–32, to the present. The Academy defines short as being not more than 40 minutes, including all credits. Here are the award-winning animated short films from 2011 to 2019. 1. The Fantastic […]

Here are 5 animator habits that drain your energy. 1. Inconsistent Sleeping Patterns 2. Unhealthy Eating Habits 3. Negative People 4. Living In the Past 5. Constant Overthinking

Here are 7 tips to not exceed your holiday budget. 1. Save Before You Spend Follow the 50/30/20 rule: 50% for needs, 30% for wants, and 20% for Savings. 2. Make a List & Set Aside a Budget Decide on the things you'll buy for the holidays. Listing them helps you plan better. PRO TIP: […]

May your Christmas sparkle with moments of love, laughter, and goodwill. And may the year ahead be full of contentment and joy. Have a very Merry Christmas from your BOA family!

Christmas is here, and what better way to celebrate than to spend some quality time with your family watching Animated Christmas Movies? Here are the top animated Christmas movies of our generation. 1. A Charlie Brown Christmas In 1965, the feature made its debut as the first TV special based on the comic strip peanuts. […]

Animation organizations, associations, unions, or simply networks play an important role in an animator's career development. They offer opportunities to learn about trends, job offers, new software and tools, and to meet and connect with people in the field. They even offer seminars, workshops, and trainings to keep you updated with animation's continuing developments. Here […]

Some of the world's most beloved classic holiday songs are getting a new lease of life with their animated music videos. Keep reading to find out. 1. Nat King Cole - The Christmas Song 2. Bing Crosby - White Christmas 3. Frank Sinatra - Jingle Bells 4. Brenda Lee - Rockin' Around The Christmas Tree […]

Looking for last-minute gift ideas for your animator friends? Here are the 9 best gifts to Buy for Animators in 2020. 1. Wacom Drawing Tablet 2. Sketchbooks and Supplies 3. Software Subscription 4. Animation Books 5. Online Workshop 6. 2021 Daily Planner 7. High Powered Portable Charger 8. RAM Upgrade 9. External Hard Drive

Thinking of a creative way to send Christmas greetings to your clients? Here are 9 holiday ecard video ideas for your animation business. 1. Wish Everyone Happy Holidays 2. Thank You Video for Your Clients, Followers, or Audience 3. End-of-Year Inspirational Video Messages 4. Annual Recap Video (This year's highlights and accomplishments) 5. Plans and […]

Here are the benefits of running split tests on your animation website: 1. It's valuable for optimizing the pages on your animation website. 2. To understand which content is keeping your visitors from converting. 3. To identify which page version visitors interact with the most. 4. To figure out how the design, layout, copy, call-to-action […]

Do you need some motivation to animate this holiday season? Read this quote from Jack from The Nightmare Before Christmas. "There’s an empty place in my bones, that calls out for something unknown." - Jack Skellington, The Nightmare Before Christmas Looking for more inspiration on how you can start your freelance animation career, Business of […]

Need some help networking in order to grow your animation business? Here are 9 effective networking tips for animators. 1. Make your website and social media profiles presentable. 2. Decide what's best for your brand's social media presence. Some prefer to use separate accounts for professional and personal use. Some integrate the two. It all […]

Ever heard of Split Testing? It's something you should consider for your animation website. Split testing is commonly referred to as A/B testing. It allows animators to compare two different versions of the same web page. This will help you identify which one has a better conversion rate. It can help you improve your client's […]

It's the most wonderful time of the year! Here's how animators can find inspiration during the holidays. 1. Watch Animated Christmas Films 2. Explore Festive Places In Your Neighborhood 3. Research New Available Resources 4. Collaborate With Animators In Your Area Check out Business of Animation's blog for more in-depth tips on how to grow […]

Here are 9 reasons why internships and volunteering are beneficial for your animation career. 1. You make a difference by helping others. 2. You gain new skills and experience. 3. You practice and improve what you know. 4. You expand your network significantly. 5. Either way, both can help you find a mentor. 6. Helping […]

Partnering with an animator or anyone else can be a complex process. It takes time and effort to build the right relationship. Problems are likely to arise if: 1. Allocation The work and resources aren't distributed equally. 2. Conflict A conflict of cultures and management styles may result in poor co-operation. 3. Contract It may […]

Want to stay productive and improve your animation skills this season? Follow these tips for animators to keep busy during the holidays. 1. Review Old Animation Sources 2. Practice Your Skills In Drawing 3. Create Personal Animation Projects 4. Master New Animation Techniques 5. Watch and Critique Your Old Animation Projects Looking for more inspiration […]

Networking is a social activity, so it's no surprise that people do this in groups. Here are 5 main types of business networking groups you might want to consider joining: 1. Casual Contact Networks These networks are the open group or Chamber of Commerce type in networking. You get to meet people across different professions […]

Businesses team up for joint ventures for many reasons. Here are the ways it can benefit your business: 1. It can help you grow your animation services more quickly, increase productivity, and generate greater profits. 2. It provides the opportunity to gain new insights and expertise. 3. It will give you access to different animation […]

In a rush to meet your deadlines for your animation projects? Here are 5 tips to submit your animation work in time for the holidays. 1. Prioritize animation projects with critical deadlines 2. Break down complex animation tasks into simpler tasks 3. Focus on your animation work before doing other activities 4. Organize your animation […]

Solitude, in other words, the state of being alone, can bring out the best and the worst in everyone. With balance, solitude matters. Here are 5 reasons why animators need (healthy) solitude: 1. Studies show that you tend to be more creative when you're alone. 2. Gives you "space" for reflection and introspection - the […]

What's a joint venture? It's one of the best actions you can take for your animation business! Here's why: A joint venture is a cooperative arrangement between two or more animators or other types of partners, pooling their resources to accomplish a specific task. This task can be a new project or any business activity. […]

Are you looking for ways to grow your client base? Here are some tips on how to find animation clients for your animation business. 1. LinkedIn Search for groups, job titles, and industries you're targeting for your animation business. Consider researching for Art Director to see who has this job and try to connect and […]

Are you feeling overworked? Working long hours and sitting down in one place? Animation is indeed a time-consuming process and can be tiresome at times. Working remotely has also resulted in longer workdays for people nowadays. Here are 7 ways animators should do to not feel overworked: 1. Be prepared. Know your priorities and plan […]

Long-tail keywords generate organic search traffic to your animation website. They’re the holy grail of SEO. Here are the reasons why long-tail keywords are so powerful when it comes to getting your animation website seen. 1. Long-tail keywords get less search traffic but usually have a higher conversion rate. 2. It allows you to get […]

Need some help in writing emails? Here are some tips on how to personalize emails for potential animation clients. 1. Mention recent news articles they may be featured in. 2. Bring up notable awards they have won. 3. Relate to topics they have discussed on social media. 4. Talk about their company's vision and mission. […]

Andrew Warner, the Founder of Mixergy, did over 2,000 interviews with remarkable guests. Here are his 5 tips on how to get interview guests for your podcast. 1. Look for motivated moments: times when people are super-motivated to do interviews. Examples: New product launched, Book is about to be published 2. Partner with another site, […]

Measuring your video campaign performance is a necessity if you want to make sure you're effectively promoting your animation service. There are 6 key metrics you'll need to keep an eye on to see if your YouTube ads are working: 1. Views The number of times people watched your animation video ad. This will help […]

Writing effective subject lines is challenging but essential if you want animation clients to read your email. In this post, we give you the goals you need to achieve when writing effective subject lines. 1. Get your potential animation client to open your email. 2. Communicate clearly why you’re reaching out. 3. Get a number […]

Implementing YouTube advertising is one of the best moves you can make as an animator. Check out these 5 benefits of YouTube ads: 1. Connect With Your Audience Video ads can help you connect with potential clients in a unique and memorable way. You can show some personality, share your animation expertise, create animated video […]

Have you set your own networking goals as an animator? Here are the 3 types of networking goals you need to develop. 1. Operational Networking Operational networking involves building relationships with people in roles central to business success, or you do business with on a regular basis (i.e. colleagues, executives, suppliers, distributors. 2. Personal Networking […]

The primary distinction between push and pull marketing lies in how you approach your consumers. To better understand, here's the difference between push and pull marketing: Push Marketing Push marketing is a strategy focused on “pushing” products or services to specific clients. The goal is to bring what you offer to clients in your marketing. […]

Are you giving importance to networking? Read this post to know how networking boosts your animation career. 1. Gain useful information and insights about current events or trends in the industry. 2. Learn from the experience of others. get tips and advice from experts in your field. 3. A great way to exchange ideas and […]

Advertising is one of the most vital aspects of a business; no business can survive without it. Here are 6 reasons why advertising is any company’s best friend: 1. Generates Brand Loyalty It instills a sense of familiarity and trust within your clients, ensuring that they remain loyal to your animation service. 2. Competition Advertising […]

We all want to be creative and productive at the same time. Experts say multitasking is NOT the way to do both. Here are 8 reasons why multitasking is not creatively productive. 1. It makes you easily distracted. Thus, reducing focus and concentration. 2. It slows down efficiency and cognitive performance. 3. Constantly switching tasks […]

Do you want an easy way of keeping track of the status of the emails you send to your animation clients? Here are some email tracking tool options for your animation business. Mailtrack Mailtrack is a simple email tracker that tells you if the emails you sent for your animation clients have been opened or […]

Need some tips about creating cartoon characters? Here's a quote from American animator Joseph Barbera. "Making cartoons means very hard work at every step of the way, but creating a successful cartoon character is the hardest work of all." Joseph Barbera is an American animator, film director, and television producer. He is the co-founder of […]

There are tons of online tools that you use to collect payments for your animation business. Many of these have unique features such as analytics, reporting, and account monitoring. If you're still trying to decide which online payment system to use, check out this list before you make the call. 1. PayPal This famous online […]

Instagram is all about visuals. Hence, it is a great platform for visual artists, such as graphic designers and animators, to be recognized and build a reputation. Here are top 5 ways to convert Instagram followers to leads and sales: 1. Make It Easy for Fans to Buy. Include a link to your website in […]

Impostor syndrome - it is every creative's monster. It is the experience of feeling like a phony, a fraud, or a fake. Everybody experiences this at some point in their life. It can affect anyone regardless of their social status, work background, skill level, or degree of expertise. Here are 7 things people with impostor […]

In the age of digital marketing, you may wonder how you can make sure that your offline campaigns are gaining just as much friction as your online efforts. Don't worry, we've got you covered. Here are 5 pointers to produce effective offline animation advertisements. 1. Include a Call-To-Action Make sure that you have a call-to-action […]

Are you doing social media marketing for your animation business? Here are 9 reasons why social media marketing is important for animators. 1. Social media marketing is key for SEO (Search Engine Optimization). Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” […]

Want your site to rank higher on Google? Here are 3 keyword research tips and tricks all animators should keep in mind. 1. Keywords with high search volume and low competition are the holy grail of keyword research. 2. Find out what your potential target clients are searching for via Google Search or Answer the […]

Aside from offering animation video retainers and video promotion campaigns, another solution that freelance animators and animation studio owners should consider to earn more income is to offer upsells and add-ons. Upselling Upselling is simply recommending an upgraded version of the product or service that the client originally wanted: better, has more features and is […]

Now that you know what video promotion campaigns are, here are 3 reasons why video promotion campaigns are good for your animation business: 1) Helping clients with video promotion campaigns is a lot easier than it seems. 2) It's something every business needs. Creating videos is just 50% of the puzzle. The other 50% is […]

Creativity is the life force of every artist. The mind processes million bits of information per second, and with every spark, is potential creativity. Sometimes there are things that prevent this continuous flow of creativity. Here are 9 things that badly affect your creativity. 1) Multitasking: Too Much Work and Information 2) A Messy Workspace […]

Having a website is vital for animators! Here are some points about the importance of having your own animation website. 1. Gives You an Online Presence 2. Highlights Your Work 3. Builds Trust With Your Audience and Potential Clients 4. Shows Professionalism 5. Accessible 24/7 6. Reaches a Larger Audience and Potential Clients Check out […]

Lead magnets are a powerful marketing tool. Here are 6 reasons why animators like you should use lead magnets. 1. Strengthen Relationships With Clients 2. Nurture Qualifying Clients 3. Build a Strong Email List 4. Double the Conversion Rate of Website Views to Clients 5. Increase Brand Awareness 6. Develop Trust and Authority Within the […]

Are you in a time crunch to meet a deadline? Do you need more time to work on your passion projects or more time to spend with family and friends? Here are some tips for you, as an animator, to speed up your animation time. 1. Plan Planning what you have to do can save […]

Wondering how to attract big clients? Here are some pro-tips to help you stand out! 1. Believe In Yourself Self-confidence means self-belief. Believing in yourself is the first step to success. 2. Invest In Yourself Learn a new skill, develop yourself personally and professionally, and/or hire a coach. 3. Study Your Potential Clients Do your […]

Having a growth mindset means you can develop your skills through facing challenges, exerting effort, and learning from constructive criticism. This mindset is essential for animators. Here are some of the reasons why: 1. A growth mindset is crucial for your success. 2. Develops both your personal and professional life. 3. Pushes you to work […]

Do you want to grow your skills and succeed in the animation industry? Here are some steps you can take to become a successful animator. 1. Take animation courses to grow your skills and continue your education 2. Dedicate yourself to developing your skills through practice 3. Pursue a variety of animation-related work experiences 4. […]

Congratulations! A new client has expressed their interest in speaking to you about their project. Here are some tips to help you prepare for your first client meeting. 1. Research 2. Practice 3. Dress to Impress 4. Be Yourself Looking for more tips on how to start your animation business? Business of Animation's blog has […]

Are you planning on making a logo for your personal brand? To help you create one, we made a post about the psychology of color in logo design. Red Red is a powerful color that is warm, exciting, sexy, and bold. Orange Orange is creative, expressive, youthful, and enthusiastic. Yellow Yellow evokes feelings of optimism, […]

Are you curious about how you can develop a growth mindset? Here are 7 steps to help you on your journey: 1. View Challenges as Opportunities 2. Replace the Word “Failing” With the Word “Learning” 3. Learn From Other People’s Mistakes 4. Forget Negative Self-talk 5. Embrace Being a Curious Learner 6. Acknowledge and Embrace […]

Affiliate marketers are independent promoters of their chosen animation service. As an affiliate, you will have the freedom to choose what techniques or strategies you want to use to reach the largest number of clients. Here are the benefits you can get as an affiliate marketer: 1) Affiliate Marketing Is an Excellent Way to Earn […]

A marketing strategy helps your animation service make a profit. That's why choosing the best plan of action for marketing your business is crucial. If you're having trouble deciding, here's the difference between offline and online marketing. Offline Marketing Offline marketing is also known as traditional advertising. It utilizes offline media channels to create and […]

Want to get more income from your animation clients? Read this post to learn how animators can make ongoing additional income with video promotion campaigns. Don't stop at production! The reason clients hire you to make a video in the first place is to grow their business. Once you've gained their trust, you can make […]

Feeling stuck in your freelance animation career? Here are the 6 Ways to NOT Succeed as an Animator. 1. Be Arrogant 2. Don't Plan 3. Don't Take Breaks 4. Don't Explore 5. Ignore Suggestions 6. Overcomplicate Things Looking for more tips on how to start your animation business? Business of Animation's blog has everything you […]

Are your deadlines catching up to you faster than you can accomplish all your animation work? Here are 5 tips for beating animation deadlines. 1) Use Your Time Wisely 2) Create a Time Table 3) Recycle What You Can 4) Optimize the Animation Process 5) Keep Things Simple Looking for more tips on how to […]

Having difficulties in handling all the different projects you have for all your animation clients? Project Management helps you in knowing exactly what your goals are, how you’re going to achieve them, what resources you’ll need, and how long it will take you to reach that specific goal for your animation project. Looking for more […]

Want to have a more organized workflow for all your animation projects? Here are 5 project management tool options for your animation business. 1) Teamwork Teamwork has all the project management essentials you need. Create tasks and projects, upload files, and add comments. Everything is in one central location. Easily customize for your animation business […]

Do you always feel like you don't have enough time to finish your project? Here's how you can maximize your productivity when animating. Focus On Finishing On Task At a Time Create a Comprehensive To-do List Set Up the Space To Do the Work Want to learn more about how you can jump start your […]

Waiting on that important email from that big time client? Stop refreshing your email and increase your productivity. Email Tracking is a method for monitoring the delivery of emails to your animation clients. It is a service that automatically notifies you that an e-mail message was previewed or opened. When sending mail to your animation […]

Are you thinking of using email tracking? Here are the top benefits of email tracking for animators. 1) Stay on track with all your animation client's emails. Never miss an important email again. 2) Give yourself more insight on your animation client's emails and create better optimization for your emails. 3) Send more impactful follow […]

How are you continually learning more about animation? Here are 3 animation books every animator should own and read. 1) The Animator's Survival Kit by Richard Williams Back to Basics: From the Academy Award-winning animator, who bridges the old generation and the new, learn about the fundamentals of spacing, timing, walks, runs, weight, anticipation, overlappping […]

Do you need to develop a website for your animation business? Here are the pros of hiring a professional website designer for your animation site. 1. Great User Interface Design Professional website designers know how to create a website that looks good and appeals to your potential clients. 2. Responsive Website With more people using […]

Here are the cons of hiring a professional website designer for your animation site. 1. More Expenses Hiring a website designer is expensive - the cost can range from a few hundred to thousands of dollars. 2. Website Design Trends If you're planning to update your website design to keep up with the trends, this […]

Do you have a YouTube channel or do you want to start one to share your animation skills and expertise? Expand your audience using these 4 YouTube search engine optimization (SEO) tips for animators. 1. Title: Keep your video's title under 60 characters, add keywords, and use powerful language to encourage clicks like “How to,” […]

Reviews from clients are a great way to generate trust in your business. Here are 4 effective ways you can get Google reviews for your animation business. 1. Remind your animation clients to leave feedback. Let them know how easy it is to leave reviews from any device. You can even send customers an email, […]

Creating a website that is effective and stands out on the web can be difficult. Using Google Analytics can help with that. Here are some benefits of using Google Analytics for your animation website. Lets You See How Many People Have Visited Your Website Identifies Which Pages and Links Your Visitors Click the Most Informs […]

Lead magnets are a powerful marketing tool. Here are 6 reasons why animators like you should use lead magnets. Strengthen Relationships With Clients Nurture Qualifying Clients Build a Strong Email List Double the Conversion Rate of Website Views to Clients Increase Brand Awareness Develop Trust and Authority Within the Animation Industry Check out Business of […]

What are the sales funnel stages? and how can you create a sales funnel for your freelance animation business? Stage 1: Awareness The first stage is where potential animation clients first become aware of your videos and services. They may hear about you from your social media or by word of mouth. How and why […]

What is a sales funnel? A sales funnel is the term for the journey your animation clients go through on the way to signing up for a project. It helps you understand what your clients are thinking and doing at each stage of the process. These insights allow you to invest in the right activities […]

Trustworthy Reporting

Have you decided whether or not to start using CRM? Here are some best tools for customer relationship management. 1. HubSpot HubSpot's free CRM gives you just the tools you need to manage contacts and sell. You get unlimited users, and up to a million contracts, so you won't have to worry about limits. It's […]

Customer Relationship Management is a tool used to manage interactions with clients and prospects. This system aids businesses build meaningful relationships and streamline processes in order to increase sales, increase revenue, and improve customer service. Want to learn more about how you can jump start your animation business? Business of Animation's blog has everything you […]

Why should you use cold emails? Because, when done well, it can work. Here are the benefits of sending cold emails. Business Development Open doors that wouldn't have otherwise been available and give way to new opportunities for your business with various contacts. Networking Meet entrepreneurs and professionals who can provide you with meaninful professional relationships […]

How do you write emails that will catch you animation client's attention? Here are some tips and tricks on how to create effective cold emails. 1. Think Like a Copywriter 2. Write Impressive Subject Lines 3. Properly Address Your Prospect Check out Business of Animation's blog for more in-depth tips on how to grow your […]

A cold email is a powerful tool to help you generate clients for your business. It is an introduction e-mail that is sent to increase your sales, opportunity, or any other dual-sided gain. Want to learn more about how you can get new clients? Business of Animation's blog can help you achieve your goals!

Did you know? The final balloon count in Pixar's 2009 Movie UP was 10,297.

Looking for more tips on how to start your animation business? We have everything you will need! Here are 4 tips to organize your freelance animation business. 1. Keep Updated Spreadsheets of Expenses and Income 2. Set a Time for Social Media and E-Mail; Automate Where Possible 3. Have a Daily Schedule 4. Make Your […]

Are you worried about your future career as an animator? Here's a quote from Guy from The Croods (DreamWorks Animation, 2013) to cheer you up. "TOMORROW... A place not like today or yesterday, A place where things are better." - Guy from The Croods (DreamWorks Animation, 2013)

Animation has the power to create anything - even if you're working on animation video retainers. Here are 22 types of videos you can make on animation video retainers: 1. Explainer videos2. Commercial videos3. Social media videos4. Tutorial videos5. HR videos6. Sales videos7. E-learning videos8. Mini-series9. Event promos10. Onboarding videos11. Testimonial videos 12. Case study […]

One of the downsides of being a freelance animator or owning an animation studio is not having a steady income and having to constantly find clients. Retainer agreements can help you achieve a steady income given that your client pays you every month. Animation video retainers can also help clients save time. They'd rather work […]

If you haven’t marketed yourself and your brand through podcasting, you might be missing out on an untapped market of potential clients. Here are 6 ways you can gain new animation clients through podcasting. 1) Know Your Target Customers Really get to know the demographic you want to target. This will make it easier to […]

Hey animators! Ever heard about animation video retainers? Did you know that you can offer these to your clients to help your freelancing career? Animation video retainers are monthly subscription plans where you make ongoing videos for clients instead of just one and done. Check out Business of Animation's blog for more in-depth tips on […]

Animation is a vast industry - the content that can be animated is limitless, as well as the number of people that find animation useful. Here are some examples of business clients that animators can work or partner with: Smaller Animation Studios (That Focus On Business Clients) Advertising Agencies Marketing Companies Post-production Houses Individual Businesses […]

Freelancing can be for everyone, but not everyone chooses to do so. We have our own reasons, our own preferences, and that's all right. Here are 3 reasons why not every animator is taking the freelance route: 1. Most people don't know how to quit their jobs and take a different path. 2. Fear of […]

Dear animators, luck will find you. Read and try these top 4 ways to get lucky: 1. Pray and hope that luck finds you. 2. Keep hustling it until you finally stumble into it. 3. Look out for opportunities other animators don't see. 4. Become the best in animation and business. Keep practicing. Opportunity will […]

We surveyed 1,347 animators and summarized their answers about what animators struggle with the most. We surveyed 1,347 animators and here's what they all struggle with the most... 1. Not Having Enough Clients 2. Feeling Like They Don't Have Enough Experience 3. Not Having Business and Marketing Expertise 4. Not Having Enough Money 5. Shrinking […]

Here are 9 things that animators can do to achieve success, but require ZERO talent. 1. Being On Time 2. Work Ethic 3. Effort 4. Body Language 5. Passion 6. Doing Extra 7. Being Prepared 8. Being Coachable 9. Attitude Check out Business of Animation's blog for more in-depth tips on how to grow your […]

Have you ever wondered why some animators quit their 9-5 jobs to become freelancers? Here are 6 reasons why: 1. Can't Have a Boss 2. Too Ambitious 3. Easily Bored 4. Striving for Freedom 5. Nothing to Lose 6. Too Creative Check out Business of Animation's blog for more in-depth tips on how to grow […]

Love animated movies? Well, likewise! Check out this list of the top 9 most expensive animated movies. Which ones have you watched? 9. Brave (Disney-Pixar, 2012): $185 million 8. Toy Story 4 (Disney-Pixar, 2019): $200 million 7. Incredibles 2 (Disney-Pixar, 2018): $200 million 6. Finding Dory (Disney-Pixar, 2016): $200 million 5. Monsters University (Disney-Pixar, 2013): […]

Along with the growing industry of animation, here are 6 major problems that animators deal with: 1) COMPETITION is fiercer than before...since anyone can easily learn animation online. 2) The biggest animation studios are OUTSOURCING their work to low-wage countries. When they do hire locally, it's nearly impossible to get a job with them due […]

Want to get some advice about achieving your dreams? Check out this quote from The Princess and the Frog. "You wish and you dream with all your heart. But remember, that old star can only take you part of the way. You got to help it with some hard work of your own." -The Princess […]

There are tons of online tools that you use to collect payments for your animation business. Many of these have unique features such as analytics, reporting, and account monitoring. If you're still trying to decide which online payment system to use, check out this list before you make the call. PayPal This famous online payment […]

Online marketing is not the only way to get good results - there's also offline marketing. It is a tried-and-tested method of advertising; companies have been doing this for a long time and it has been consistently successful. Here are 5 benefits of offline marketing in your animation service: 1. Gives your clients something tangible […]

As the internet continues to grow in importance, online marketing has become more popular with businesses worldwide. Thinking of taking your marketing strategy online? Here are 5 benefits: Huge Online Reach Billions of people are now on the internet. Animators can reach a remarkable number of people with online advertisements if their content is engaging […]

Advertising is one of the most vital aspects of your animation service. It's the most direct and important connection to you clients. Here are 5 must-have elements for advertisements every animator should include in their ads. Logo/Brand A logo helps clients identify your service. It should be unique, high-impact, eye-catching, and leave an unforgettable impression […]

Are you a perfectionist? You're not alone. Many creatives have perfectionistic tendencies. This can work to your advantage at times, but it can also take a major toll on you. Here are 8 ways that your perfectionism could be negatively affecting your mental health. 1) You Don't Allow Yourself Any Mistakes 2) You Struggle With […]

Affiliate Marketing is a system where an affiliate gets paid by promoting the merchant’s products. In general, there are 3 parties involved in the affiliate marketing system: The Merchant Also known as the creator, this is the party that creates and owns the product. The Affiliate Also known as the publisher. This party has the […]

Maybe you've heard of affiliate marketing but have never been totally clear on what it is. So, what is affiliate marketing and how does it work? Affiliate marketing is the process of earning a commission by promoting other people's (or companies') products. You find a product you like, promote it to others, and earn a […]

Don't know where to place your keywords in your animation blog post to improve your ranking on search engines? Not to worry! Just follow these 5 helpful tips. Headings These are the section titles that animation clients usually see first. Make sure to utilize your keywords in these titles naturally. Content Having keywords throughout your […]

Don’t fall for these common keyword research mistakes! If you want to ensure that your animation website’s SEO is in the best possible shape, avoid these keyword pitfalls: 1) Aiming for Keywords for Which Very Few People Search 2) Picking Keywords That Are Irrelevant to Your Clients 3) Using a Single Word or Keywords That […]

Self-love isn't just important for your personal life; it can also reflect on your animation business. When you have a positive attitude towards life, your work will reflect that! Here are 8 reasons why self-love is so important. Motivates You to Make Healthy Choices In Life Helps You Pursue Your Interests and Goals You Feel […]

Do you have your own website? Here are some of the reasons why having your own animation website is important. Gives You an Online Presence Highlights Your Work Builds Trust With Your Audience and Potential Clients Shows Professionalism Accessible 24/7 Reaches a Larger Audience and Potential Clients Check out Business of Animation's blog for more […]

The mission and vision statement are fundamental as they serve as guides for creating objectives and goals in your animation service. While similar, these two things do differ. To better understand, check out the difference between a mission and a vision statement. Vision Statement A vision statement is used to describe the future state of […]

When considering the future of your animation business, it's good to think "big picture." Your mission and vision are used to define future goals and operational tactics. Here are 4 reasons your mission and vision are important for your brand: They Serve as a Guide for Creating Objectives and Goals They Define the Purpose of […]

You can enhance your animation service growth and reach by advertising on Facebook. The site offers several formats to choose from when creating your ad. Which one is best? That’s will depend on your unique situation. Here are 5 Facebook ad formats animators utilize: Carousel Ads A carousel ad uses up to 10 images or […]

Want to know how you can create a perfect Facebook ad for your animation clients? Here are the 6 questions you need to answer: Visual Is the ad visually appealing and professional-looking to your clients? Relevance Is the ad relevant to your target clients? Value Proposition Are you offering enough value for the potential clients […]

YouTube ads present the perfect opportunity for animators to attract clients with a creative message while utilizing a great platform to brand yourself. Here are the most 3 common (and best) types of YouTube ad formats for any animator. 1) TrueView Ads TrueView is a safe and cheap option. Advertisers only pay for TrueView ads […]

To understand SEO (which every animation business owner should) you need to understand what keywords are and how to use them. Why is Keyword research important for SEO? Keyword research pinpoints words and phrases that potential clients are searching for on Google, YouTube, Bing, etc. to figure out what clients are looking for on search […]

An animated logo is a modern way to present your unique brand. It can show your character and convey the message you want to send to attract clients. Check out these 4 benefits that come from using an animated logo. Holds the Viewer's Attention Longer An animated logo increases the level of attention and engagement […]

If you want to maximize conversions coming from your animation business’ Facebook page, you absolutely must make sure it’s optimized using SEO best practices. Don’t know how to begin? Just follow these 7 tips. Claim Your Facebook Vanity URL (Username) Having a custom URL builds more trust with your clients because it's proof that your […]

Have you retargeted lately? Retargeting is re-engaging your site’s visitors to convert them from strangers perusing your sight into your new animation clients. The 3 main goals of retargeting are: 1) To target and convert people who already visited your animation website and those who are aware of your animation service. 2) To engage and […]

Do you want to get into the world of viral marketing? Having a video or other content go viral can bring in huge results with minimal effort. Check out these 5 benefits of viral marketing: Low Advertising Cost Once the video or content goes viral, it will cut down on your advertising costs since you […]

Some entertainment-related industries are struggling due to the pandemic, but the animation industry isn't one of them. Here are three reasons why. 1) Bands and artists are now considering animated videos amid the pandemic. 2) Mixed media projects are on the rise for campaigns that require diverse aesthetics. 3) There's a growing demand for animated […]

Want to know an animation tip from the director of "Kung Fu Panda"? Here's a quote from Jennifer Yuh Nelson. “A lot of the time in animation is spent getting the story right – that’s something you can’t rush." – Jennifer Yuh Nelson, director the of "Kung Fu Panda" series and storyboard artist for "Madagascar"

As the pandemic rages on, bands and artists will need to continue adapting how they entertain and engage with their fans. Here are 5 animated music videos that have been created for iconic artists: 1) "My Future" by Billie Eilish Andrew Onorato is the Aussie animator and illustrator behind Billie Eilish’s "my future" which has […]

Are you curious about how you can develop a growth mindset? Here are 7 steps to help you on your journey: View Challenges as Opportunities Replace the Word "Failing" With the Word "Learning" Learn From Other People's Mistakes Forget Negative Self-Talk Embrace Being a Curious Learner Acknowledge and Embrace Imperfections Celebrate Growth With Others Check […]

Having trouble maintaining consistent work or growing your email list? Here are some easy and effective lead magnets you can utilize to grow your animation client base and email list. Cheat Sheet Cheat sheets tell clients why they should use your animation services and how your service will help them resolve their problem/s. Free Animation […]

Do you want to grow your skills and succeed in the animation industry? Here are some steps you can take to become a successful animator. Take Animation Courses to Grow Your Skills and Continue Your Education Dedicate Yourself to Developing Your Skills Through Practice Pursue a Variety of Animation-Related Work Experiences Create a Standout Demo […]

Having a growth mindset means you can develop your skills through facing challenges, exerting effort, and learning from constructive criticism. This mindset is essential for animators. Here are some of the reasons why: A Growth Mindset Is Crucial for Your Success Develops Both Your Personal and Professional Life Pushes You to Work Hard and Continue […]

Wondering how to attract big clients? Here are some pro-tips to help you stand out! Believe In Yourself Self-confidence means self-belief. Believing in yourself is the first step to success. Invest In Yourself Learn a new skill, develop yourself personally and professionally, and/or hire a coach. Study Your Potential Clients Do your research and look […]

Are you in a time crunch to meet a deadline? Do you need more time to work on your passion projects or more time to spend with family and friends? Here are some tips for you, as an animator, to speed up your animation time. 1) Plan Planning what you have to do can save […]

What is direct response marketing vs branding? Which is better between the two? Check out this post to find out. Direct Response Marketing helps people buy. Branding helps people choose. Direct Response Marketing is applied to generate immediate sales or drive traffic in short order. Branding aims to get long-term positive recognition to establish brand […]

If you're building your business, you know how important it is to build your network and client base. Here are 4 effective ways to get referrals from your animation clients: Improve Your Client's Experience When you deliver great work and a great experience for your client, your chances for referral increase. Act On Positive Feedback […]

It's not enough to be a great animator; you also need to manage your PR. Here are 4 reasons why animators need public relations (PR): Improves and Enhances Animators' Credibility Helps Animators Better Market Themselves to Reach More Potential Customers Helps Animators Become More Recognized In the Industry, Building Solid Networks Connects Animators With Big […]

As an animator, calls to action are a great way to spark engagement from your followers and target audience. Here are 7 calls to action you can use within your social media and blog posts to help promote engagement. Follow @YourUserName Visit My Website Check Out the Link In My Bio for More Information Ask […]

Increasing the connectivity of your online presence is important as an animator! Here are 4 reasons why you should add your social media links to your animation website: Establishes Trust and Demonstrates Authenticity Helps You Build and Retain a Solid Audience Helps You Grow Your Followers Increases Your Website's Visibility In Search Engines Check out […]

Blogging may seem overwhelming! There's so much to learn about how to write effective posts. But here are 6 simple SEO tips animators can use to enhance their blog's content and searchability. Keywords Think about what keywords you want to focus on before writing blog posts; do keyword research, so you know which keywords will […]

Want to know a fun fact about Disney's animated movie Beauty and the Beast? Read this post to find out. Did you know? The production of "Beauty and the Beast" took more than 3 years and required the talents of nearly 600 animators, artists, and technicians.

As an animator, self-promotion is important, but it doesn't have to be expensive. Here are 6 ways to promote your animation Facebook page for free. 1) Create a Facebook Animation Page 2) Invite Friends and Family to "Like" Your Page 3) Share Interesting & Helpful Content 4) Use Relevant Hashtags and Keywords to Make Your […]

Sometimes, as an animator it's hard to know what all you should post on social media. How much should you promote yourself? How often should you share other creators' content? How much of your own work should you share? The 70:20:10 rule will help you learn how to balance what you post on your animation-related […]

What's a lead magnet? A lead magnet is an incredibly valuable marketing tool for animators. Here's why! A lead magnet is a valuable incentive animators can offer potential clients in exchange for their email addresses or other contact information. Lead magnets are one of the most powerful marketing assets animators have because of their ability […]

Building your brand is essential as an animator. Here are 4 social media handle tips you can follow to create a standout name and promote your online presence. Length Try to keep your social media handle to 15 characters or fewer. Always remember: Shorter is better. Consistency Keep your handle the same across all platforms. […]

Want to know how you can get more animation clients through Instagram? Here are 6 useful tips! Regularly Engage With Your Audience Like and respond to their comments and send direct messages when appropriate. Use Calls-to-Action In Your Captions Post Valuable Content Use Specific and Relevant Hashtags Tag People or Brands That Are In the […]

Referral programs help both you, as an animator, and your client. Here's some of the psychology behind referral programs. Not only do referral programs help your animation business and brand grow financially, but your clients also gain social recognition and belonging just by recommending your service. Check out Business of Animation's blog for more in-depth […]

Blogging is a great way to expand your reach and market your skills. Here are 5 reasons why blogging for your animation website is so important. Allows You to Express Yourself Serves as a Platform Where You Can Share Your Animation Expertise, Helping You Stand Out as an Animator Generates Exposure Through Expanding Your Online […]

If you're using platforms like social media for content marketing, here are 2 Golden rules every animator should follow. Commit to Posting as Much as Possible Be consistent and post useful and interesting information about animation, but don't overdo it. Engage With Your Followers Reply to their comments and ask them questions. Check out Business […]

Do you need to develop a website for your animation business? Here are the pros of hiring a professional website designer for your animation site.  Great User Interface Design Professional website designers know how to create a website that looks good and appeals to your potential clients. Responsive Website With more people using smartphones and […]

Here are the cons of hiring a professional website designer for your animation site.  More Expenses Hiring a website designer is expensive - the cost can range from a few hundred to thousands of dollars. Website Design Trends If you're planning to update your website design to keep up with the trends, this means you’ll […]

Reviews from clients are a great way to generate trust in your business. Here are 4 effective ways you can get Google reviews for your animation business. Remind your animation clients to leave feedback. Let them know how easy it is to leave reviews from any device. You can even send customers an email, providing […]

Do you have a demo reel already? If yes, are you sure it's something that will impress animation studios? Here are the reasons why animators need an outstanding demo reel. It Showcases Your Skills and Abilities It Reveals Your Character and Style They Are Used As a Portfolio to Convince Potential Clients Clients Are Basing […]

Read these words of wisdom from Ollie Johnston about animation.

Are you a fan of Disney's and Pixar's movies? Read this post to read a fun fact about Toy Story and how the movie was made. Did you know? Toy Story was the first Pixar-Disney collaboration and the first feature-length animated film that was completely computer generated.

Are you looking for animation ideas for your new projects with your animation clients? Check out this list of 9 YouTube animators you can draw inspiration from. 1) Odds1Out Odds1Out run by American YouTuber Robert James Rallison. He started uploading webcomics in 2012 then started posting animated videos on YouTube in 2014. His videos are […]

Feeling a bit unmotivated and uninspired? Here's a famous movie quote from Peter Pan to help lift your spirits. "All it takes is little faith and trust." – Peter Pan

Are you thinking whether or not you should start your own animation podcast? Here are 7 reasons why animators should consider podcasting. 1) To Teach And Entertain 2) To Build Influence & Credibility 3) To Grow Your Community 4) To Promote Your Animation Services 5) To Attract Clients 6) To Build a Large Social Media […]

Do you want to know how make goals and reach them? Read this animators ultimate guide to setting SMARTER goals. Specific Your goals should be SPECIFIC and answer the main questions of Who?, What?, and How? Measurable Your goals should be MEASURABLE to track progress. Attainable Your goals should be challenging yet ATTAINABLE. Relevant Your […]

Do you know the Disney film Snow White? Check out this fun fact about Disney's Snow White and how it was produced. Did you know? Snow White, which premiered in 1937, was the first American animated feature film. It cost $1.2 million to produce.

Here's an inspiring quote from Pixar's CEO about passion and hard work.

What physical tools are you using for animation? Do they have great quality? Check out this post to know the 7 best physical tools for digital artists. iPad Pro The iPad Pro's touch screen and generous dimensions make it natural for drawing, painting, and photo editing. Apple Pencil The Apple Pencil allows you to draw […]

Believing in yourself will allow you to do many things you thought you couldn't do. These 7 things will happen when you start to believe in yourself. 1) You Focus On Solutions and Not On Problems 2) You Focus On What You Can Do and Not Your Limits 3) You Keep Trying 4) You Always […]

Here's the best strategy you can apply for your animation FAQ page.

A brand is more than just a logo - it's everything. Here's the reason why branding matters.

Are you wondering how you can get more animation clients? Check out this list of the best tools animators can use to find email addresses of potential clients. RocketReach Using RocketReach you can find anyone's email address, phone number, and more from 50+ sites in a single search. It has a Chrome extension that can […]

It is challenging to decide on a domain name for a website with all the names out there. Here are 6 tips for choosing your animation website's domain name. 1) Use Dot-Com Dot-com (.com) domains are the most memorable, most established, and credible domain name extension. 2) Use Keywords Keywords describe your website and the […]

Are you looking for ways to get more clients online? Here are some tips on how to improve your animation LinkedIn profile. Create a Client-Centric Profile Your profile shouldn't only be about you - it should be about the prospects you're trying to attract. Optimize Your Photo, Headline, and Summary Choose the right profile picture, […]

Custom YouTube URLs are only given to channels that quality. Scroll down to find out how. Have 100 or More Subscribers YouTube Channel Must Be At Least 30 Days Old Upload a Photo or Your Channel Icon Upload Channel Art

Talking to clients when they're unsatisfied can be a challenging task to do. Here are tips for you to know how animators should respond to unhappy clients. Make Your Clients Feel Heard By Acknowledging Their Issue and Feelings Apologize and Sympathize With Their Negative Experience Find a Solution That Works for Both of You Resolve […]

Scroll down to know the 5 free logo makers you can use for your website, social media, and other branded material. Canva On Canva, you can upload your graphics or choose from Canva's library of free elements to add to the animation logo template with the simple-to-use drag-and-drop feature. You can download your design as […]

Are you looking for some animation ideas for your next project? Here are the 9 animators‌ ‌you‌ ‌should‌ ‌follow‌ for‌ ‌inspiration. 1) Rachel Ryle @rachelryle Rachel is an award-winning illustrator and animator. She created an illustration for National Geographic about an idyllic getaway in British Columbia's Coast Mountains. Rachel spends her free time making crafts. […]

Here is a fun fact about the famous character SpongeBob SquarePants and where got his name from. Did you know? A fungus discovered in 2011 was named after SpongeBob, and it's called Spongiforma Squarepantsii.

Feeling like your future as an animator is out of your control? Read this famous Disney Quote from Brave. "You control your destiny - you don't need magic to do it." - Brave, 2012 Film

Are you worried that your drawing isn't as good as other animators' drawings? Here is an inspiring quote from Chuck Jones about artists having bad drawing. "Every artist has thousands of bad drawings in them and the only way to get rid of them is to draw them out." - Chuck Jones

Are you looking for an easier way to make animation project proposals for your clients? Here are 6 tools that will help animators create a proposal. 1) Microsoft Word Microsoft Word has built-in proposal templates. It can make proposal writing easier to begin because you're not working with a blank page. 2) Proposify Proposify is […]

Including social proof on your website gives credibility and influences purchasing behavior. Read these types of social proof to use on your animation website. 1) Testimonials This is an excellent tool that helps you attract new clients because it displays your credibility and level of expertise. It can be a form of text, images, or […]

Feeling a bit lost in your animation career? Here's an inspiring quote from Alice's Adventures in Wonderland. “If you don't know where you want to go, then it doesn't matter whichpath you take." - Lewis Carroll, Author of Alice's Adventures in Wonderland Looking for more inspiration on how you can start your freelance animation career, […]

Don't know what kind of animated videos to offer your clients? Read this post to find out how businesses use animation for marketing. Television Commercials E-cards Business Proposals Website Animation Event Promotion Social Media Product Videos Brand Awareness Announcements Want to learn more about how you can jump start your animation business? Business of Animation's […]

Ever wondered what are the qualities that make a successful animator? Here are the top qualities of a great animator. Determination Confidence Humility Passion Curiosity Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!

Having a hard time getting traction with your freelance animation career? Here are some tips on how to stand out as an animator. Build Up Software Skills That Are In Demand Develop a Sensational Showreel Create Personal Projects Start Proactive Studio Outreach Share and Be Inspired Looking for more tips on how to start your […]

The life of a freelance animator can be challenging, but also rewarding. Here are 15 Benefits of Being a Freelance Animator: 1. Make a lot more money2. Full control over how much you're paid3. No income ceiling 4. Full control over your time5. Can choose projects you work on6. Build your portfolio and reputation 7. […]

If working at a big animation studio isn't the key to success... and rampant competition, outsourcing, do-it-yourself tools, tiny client budgets, and one-off clients are such big problems. What are you supposed to do? Well, you actually need to focus on these 5 solutions. 1. You need to be a freelance animator. 2. Only work […]

Feeling a bit down? Here is an inspiring quote from Buster Moon from Sing (Illumination Entertainment, 2016). "You know the good thing about hitting rock bottom, there's only one way left to go and that's up!" - Buster Moon from the animated movie Sing (Illumination Entertainment, 2016)

As an animator, it's important that you learn all about the business side of animation. Here are the top 9 business books every animator should read. 1) The Animation Business Handbook by Karen Raugust It shows how a successful animation studio or freelance animator operates, describes the process of how animators can develop animation property […]

Want to get your creative juices flowing? Here are 8 ways to stay creative as an animator and keep the fire going! 1) Take an Animation Online Course Keep your skills sharp by staying updated on the latest animation trends. 2) Collaborate With Other Animators Collaboration brings creativity and improves productivity. 3) Get Feedback From […]

Receiving testimonials from happy clients is essential in growing your animation business. Here are 7 ways to ask animation clients for powerful testimonials. 1) Decide On When the Right Time to Ask Is The best time to ask for customer testimonials is right after an animation project has been completed to make sure that your […]

Do you feel like you got where you are now only because of luck and not your own skills? Read these 8 tips for animators to conquer impostor syndrome. 1) Talk to Other Animators 2) Regularly Give Yourself Positive Affirmations 3) Make Time for Self-Reflection 4) Be Proud of Your Work 5) Celebrate Little and […]

Do you plan to build your animation website? Read this list to know about the 10 essential elements every animators website should have. 1) Eye-catching Design 2) Recent Demo Reel 3) Your Top Work 4) A Blog With Quality Content 5) Outline of Your Process 6) Call-to-Action Buttons With Opt-in Forms 7) Testimonials & Reviews […]

How do you grow as an animator? Do you watch YouTube videos, listen to podcasts, or take online courses? Here are 9 animation podcasts you should listen to. Bancroft Brothers Animation Podcast Tom Bancroft and Tony Bancroft, two ex-Disney animators, discuss the art and business of animation with some of the biggest talents from Glen […]

Do you have a LinkedIn profile? Are you keeping it updated and using it often? In this post we give you 6 important reasons why animators should use LinkedIn regularly. All of Your Potential Clients Are On LinkedIn LinkedIn Messages Have a Much Higher Open Rate Than Email LinkedIn Groups Are a Great Way to Network With […]

Do you have what it takes to become a great animator? In this post, we list down the 9 things successful animators always keep in mind. Successful Animators Focus on Growth Successful Animators Never Stop Learning Successful Animators Have a Positive Mindset Successful Animators Stay Curious Successful Animators Embrace Mistakes and Move On Successful Animators […]

Would you like to start growing a following and getting clients from YouTube? Here are 9 tips on how to build an animation channel on YouTube. Identify the Purpose of Your YouTube Channel Determine What Type of Animated Content You Want to Create (Giving, Advice, Tutorials, or Storytelling) Know Your Target Audience Collaborate With Other […]

It is challenging to create an impressive showreel. There are many do's and don'ts. Read our list of common showreel mistakes animators usually make. 1) Showreels Are Too Long 2) Multiple Clips of the Same Character 3) Including Everything You've Worked On 4) Using Copyrighted Music 5) Outdated Showreel 6) Not Putting Best Work First […]

As animators, we have lots of options on where to build our amazing portfolios. Here are a few of the top platforms animators love. Behance Imaginative people around the world use Behance. This community was made to showcase and discover artistic and original work. Adobe Portfolio If you want a personal portfolio website but don't […]

Are you wondering which studios are the best ones to follow or get animation ideas from? Check out this post to know the top animation studios in the world. Pixar Animation Studios Walt Disney Animation Studios Illumination Entertainment Dreamworks Animation Sony Pictures Animation Studio Ghibli

Here are the 7 reasons why every animator needs to have a mentor. Why don't you have one yet? Mentors help you reach your goals Mentors share information and knowledge Mentors give advise and constructive criticism Mentors help you work through challenges Mentors can expand your network Mentors give motivation and encouragement Mentors are trusted […]

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Are you curious about who the world's award-winning animators are? Here's a list of the 5 Award-Winning Animators for Best Animated Feature. Hayao Miyazaki Japanese animator, filmmaker, screenwriter, author, and manga artist. Hayao Miyazaki won in 2002 for Spirited Away. Bradley Bird American animator, director, screenwriter, producer and voice actor. Bradley Bird won in 2004 […]

Are you starting to get unmotivated and uninspired? Read this post to know how to stay motivated as an animator and keep the flame going! Make a List of Things You Want to Accomplish Having goals, whether it's big or small gives us a sense of purpose and leads us in the path we want […]

Here are 5 reasons why animators should use relevant hashtags in social media posts. To Grow Your Followers To Boost Brand Awareness or Identity To Promote Your Work and Services To Encourage Audience Interaction To Attract Prospects or Clients

Here are the 5 essential business skills you need to master in running your animation business. Communication Skills Effective communication skills include both verbal and written. Negotiation Skills Formal negotiation is a skill that can be learned through experience and practice. Leadership Skills Ability to motivate a group of people toward a common goal. Delegation […]

Are you curious about which animated movies people enjoyed watching the most? Here are the top 5 highest grossing animated films of all time. 5) Minions (2015) 4) Incredibles (2018) 3) Frozen (2013) 2) Frozen II (2019) 1) The Lion King (2019)

Here are 5 simple reasons why starting an animation business is a great idea. It's In High-Demand It Pays Well All Businesses Need Animation You Can Work From Anywhere It Never Gets Boring

Here is a list of 6 project management tools that will help you as you work on your animation projects. 1) Artella 2) Asana 3) Proofhub 4) Smartsheet 5) ProofHQ 6) Frame.IO

Are you aware of the mistakes you should avoid making as an animator? Here's a list of the most common mistakes animators make. Adding Too Many Details In One Frame Over Animating Using Inappropriate Music and Sounds Hiring Any Random Person For Voiceover Not Studying The Psychology Of Movement

Looking for the best animation software for beginners? Here are the Top 5. 1) Stop Motion Studio 2) Moho Pro 3) Tupi 4) Digicel Flipbook 5) Toon Boom

Do you ever wonder who the richest animators are? Here's a list of the top 5 richest animators in the industry. John LasseterNet worth: $100 Million John Lasseter is the man behind the animated movies, Cars, Toy Story, and A Bugs Life. Hanna & BarberaNet worth: $300 Million William Hanna and Joseph Barbera created characters […]

Do want to become a freelance animator? Here are 5 tips on how to start an animation career! 1) Start Small 2) Identify the Kind Of Work You Want To Do 3) Create a Working Name 4) Build Your Team 5) Create a Business Plan