Affiliate Marketing is a system where an affiliate gets paid by promoting the merchant’s products. In general, there are 3 parties involved in the affiliate marketing system:
![The 3 Parties Involved in the Affiliate Marketing Model](https://businessofanimation.com/wp-content/uploads/2020/12/Andrea-BOA-Posts-1-1024x1024.jpg)
The Merchant
Also known as the creator, this is the party that creates and owns the product.
![The Merchant](https://businessofanimation.com/wp-content/uploads/2020/12/82-2-1024x1024.jpg)
The Affiliate
Also known as the publisher. This party has the power to influence clients to buy a product or service and can earn anywhere from a few hundred dollars to tens of millions of dollars in commissions each month.
![The Affiliate](https://businessofanimation.com/wp-content/uploads/2020/12/83-1-1-1024x1024.jpg)
The Customer
They’re the ones who buy the product or service promoted by the affiliate.
![The Customer](https://businessofanimation.com/wp-content/uploads/2020/12/84-1-1024x1024.jpg)
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