The goal to grow your animation service is by making sure you don’t lose the clients you already have because repeat clients creates long-lasting, profitable relationships. Here are 4 reasons why you should focus your efforts on repeat sales:
1. Repeat Clients’ Love Almost Never Dies
Clients fall in love because of these two important factors: the way you animate their videos and the way you make them happy. Once they have a great first experience working with you, most likely, they will come back for more.
2. Repeat Clients Have Higher Chance of Conversion
They are easier to sell to because you don't need to do hard marketing to convince them because they already know the value of your work and the relationships is in place.
3. Repeat Clients Spend More Money
Repeat clients tend to avail themselves of more expensive animation services due to brand trust. The more times you can get a client to avail of another animation service, the greater their potential lifetime value becomes.
4. Repeat Clients Spread the Word
A study conducted by The Bain & Company showed that repeat customers refer 50% more potential buyers than one-time buyers. By focusing on repeat sales, you'll create a group of loyal animation clients that have higher chances of making referrals.