Many brands are now discovering TikTok videos as an essential part of their marketing strategies. Freelance animators can also take advantage of this to quickly promote their work or animation services.

Check out these 4 best video marketing practices according to Tiktok:

1. Go full-screen

TikTok recommends that videos be shot in a 9:16 aspect ratio. According to TikTok, vertical videos perform the best.

2. Tell a short story

TikTok recommends a video length of 21 to 24 seconds. Showcase your animation niche and portfolio or an existing project. Another tip is to use video captions to help add context to the story in your video.

3. Use high-resolution video

Export your videos in high quality resolutions. Or when filming live-action or mixed media videos, use a decent smartphone or a professional camera with a minimum resolution of 720p.

4. Audio is important

You can use any kind of audio, especially those that have gone viral. But make sure the audio is relevant to your video's story or theme.

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