Creative briefs are identical to roadmaps. The purpose of a creative brief is to specify approaches, inspire creativity, and have everyone involved in the project be in consensus.
Here are 5 questions you can ask prospective clients during the creative brief.
![5 Creative Brief Questions Every Freelance Animator Should Ask Their Prospective Clients](https://businessofanimation.com/wp-content/uploads/2022/09/1A-1024x1024.png)
1. What problem does my animation client need help with?
The more defined the problem is, the easier it will be to draft a creative brief with concrete plans and objectives.
![1. What problem does my animation client need help with?](https://businessofanimation.com/wp-content/uploads/2022/09/2-8-1024x1024.png)
2. What is the message the client wants to convey?
Think of a concept and match it to the key message your animation client wants to convey.
![2. What is the message the client wants to covey?](https://businessofanimation.com/wp-content/uploads/2022/09/3-7-1024x1024.png)
3. Who is the client's target audience?
Take the time to review the client's markets and analyze their current relationship with the company.
![3. Who is the client's target audience?](https://businessofanimation.com/wp-content/uploads/2022/09/4-8-1024x1024.png)
4. Who are the client's market competitors?
Ensure that what you are creating for clients stands out from other brands that are available on the market.
![4. Who are the client's market competitors?](https://businessofanimation.com/wp-content/uploads/2022/09/5-7-1024x1024.png)
5. Does the animation effectively communicate its message?
Establish measures for success by setting SMART Goals or jotting down Key Performance Indicators (KPIs).
![5. Does the animation effectively communicate its message?](https://businessofanimation.com/wp-content/uploads/2022/09/6A-1-1024x1024.png)
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![Want to Learn How to Get More Animation Clients? Sign up for our FREE Masterclass!](https://businessofanimation.com/wp-content/uploads/2022/09/7-6-1024x1024.png)