Here are 5 good reasons to use Twitter ads for animators.
![](https://businessofanimation.com/wp-content/uploads/2021/01/83-1024x1024.jpg)
1. Pay Only for Performance
![Pay Only for Performance](https://businessofanimation.com/wp-content/uploads/2021/01/84-1024x1024.jpg)
When you promote tweets on Twitter, you only pay when you've achieved your marketing objective. Whether your goal is website conversions or Twitter engagement, you only pay when people take that action.
2. Keyword Targeting
![Keyword Targeting](https://businessofanimation.com/wp-content/uploads/2021/01/85-1024x1024.jpg)
You can target people who have used a specific word or hashtag in their Twitter update (or people who have interacted with tweets containing those words). Instead of tweeting to everybody, you can only target people who are engaged with that topic.
3. Tweet Engager Targeting
![Tweet Engager Targeting](https://businessofanimation.com/wp-content/uploads/2021/01/87-1024x1024.jpg)
This is a real hidden gem of Twitter advertising. Rather than going for everybody on Twitter in a non-targeted way, you can target not only the people who saw your promoted tweet, but those people who actually engaged with it.
4. Tailored Audiences
![Tailored Audiences](https://businessofanimation.com/wp-content/uploads/2021/01/86-1024x1024.jpg)
Tailored audiences make it easy to get in front of any account because you can target every Twitter user who follows specific accounts with your Twitter ads.
5. Low Cost per Click
![Low Cost per Click](https://businessofanimation.com/wp-content/uploads/2021/01/88-1024x1024.jpg)
The price of a click is based on the sale. It has everything to do with what people are willing to pay.
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!