Businesses in general, and online businesses in particular, are always looking for intelligent ways to market their products or services to customers and get a good return on their investment.

One of the major trends that we have seen in the past few years is how animation video is quickly becoming the medium of choice among online media consumers, and this is good news for freelance animators because the demand for animation videos is rising tremendously.

Here are a few reasons why business owners incorporate animation videos into their marketing strategies:

1. Universal Appeal

Animation videos are popular because they are not complex, and they don't rely on culturally specific elements. Although you can always modify a basic animated video to make it culture-specific, basic animated videos are excellent for universal audiences.

2. Deliver Complex Ideas Easily

By using animated video, one can easily demonstrate things that would be quite difficult to explain in any other way. The only elements that you have with print are words, images, and sounds, but also contains all three elements in one package. This is what makes video the best way to deliver a message.

3. Improve Your Message

Animated videos can add a lot to your message. It allows you to convey emotions which makes it easier to understand, and can be tailored to meet the needs of different audiences. It is easy to take full advantage of the flexibility of animated videos because they provide you with more options than any other kind of medium.

4. Boost SEO Ranking

Engagement is one of the key factors when it comes to Search Engine Optimization (SEO). Engaging audiences through animation videos is easier than ever before because it involves multiple senses and is more entertaining. It will be far more effective in capturing the audience's attention than long blocks of text.

5. Better Conversion Rates

The goal of every company is to draw people to their website and encourage them to buy products, yet this is only possible when the content provided makes a profound impact on their minds. A landing page with an animated video has a much higher conversion rate than one with text or images, so if you want to generate sales, consider using videos.

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