Advertising your services on LinkedIn will allow you to build a powerful network of other animators and companies looking to create animated videos.
Here are 6 steps to run successful LinkedIn Ads to get animation clients:
1. Create a Company Page and a Campaign Manager Account
Creating a page solely for your animation business is a great idea. It helps you look professional and established while allowing you to curate everything perfectly for your business.
2. Choose Your Ad Objective
Selecting an objective is the first step in objective-based advertising. Your objective helps LinkedIn streamline and customize your campaign.
3. Define Your Target Audience
Before you start running LinkedIn ads, you must first decide who you want to target so that you can customize your ad and match their occupation, needs, and interests.
4. Choose a LinkedIn Ad Format
You can choose from Text Ads, Sponsored Content Ads, Dynamic Ads, and Message Ads. The format you will choose will depend on the type of content you want to show and the goals you want to achieve.
5. Set Your Campaign Budget and Schedule
When setting your budget, don't go too small with it. The more people you can reach, the more growth you can drive and evaluate. LinkedIn suggests that you test with at least $100 a day.
6. Measure Your LinkedIn Ad
Analyzing your ad's performance will help you make your ads more effective as you observe what's getting results and what's not.