Finding your animation niche is not an easy task. If you’re just starting out your animation career or looking to get as many animation clients as you possibly can, finding your niche can be even more difficult.
Here are 7 guide questions on how to find your animation niche:
1. What kinds of videos am I good at making?
Look back at the videos you created and evaluate your animation strengths and weaknesses. Make a list of your top videos and take note of what kinds of business the videos you created are from, as well as the animation styles you used.
2. What kinds of videos am I interested in and passionate about?
Your animation niche should be related to what you're passionate about. This could be something you'll do for years or even your whole animation career, so think carefully! However, there is also no harm in trying until you find what works best for you.
3. Is there an animation niche that fits in with my personal lifestyle?
Your lifestyle is one of the things you can consider when choosing your animation niche. Your hobbies and interests reflect who you are as a person.
4. What business industries do I have the most and least competition in?
To really get ahead, you'll need to learn about your competitive landscape. A competitive landscape is a method businesses use to study their competitors' mission, vision, values, target market, weaknesses, and strengths.
5. What kinds of businesses use videos in their sales and marketing strategy?
Research the market, read books and articles, observe online and offline advertisements you encounter, and know what kind of companies need video marketing these days and the kind of videos they use in their marketing strategies.
6. Who will be my target audience?
While it might be tempting to market to everyone all the time, that's simply not how you will find success as an animator. It is crucial to identify your target audience and focus on how you can provide help in solving their problems or concerns.
7. Will staying in this animation niche be efficient?
Evaluate, observe and test if your niche is helping you reach your goals and bring in animation clients. You may have to make several attempts to find the animation niche that will help you become a well-known and skilled animator.