Creating an effective animation ad can be a challenge. You may be overwhelmed with all the steps you have to take and the information you need to know to make your own animation ads. Or you might be worried about being creative enough to make thumbnails or videos for your ad.
Are you planning on starting advertising your animation business online but don’t know how? Here are the 7 most important steps for running profitable animation ads:
Step 1: Decide how you will begin your ad
Begin with the end goal in mind. As Marketing 360 says, you can't get where you're going unless you know where you want to end up.
Step 2: Know your target audience
Understanding your target audience will help you create ads for them that can make your offer more impactful, relevant, and interesting.
Step 3: Think of your solution to your audience’s problem
Convince your audience that your proposed solution is what they need to achieve their goals or solve their problems.
Step 4: Tell a story
Tell your story with your ad that will be compelling enough to make them buy your animation service or product. To add credibility to your narrative, add some statistics to your ad to make your solution seem more believable.
Step 5: Make different versions of your ad
Brendon Burchard suggests that you create 10 square 2-minute videos in the same format for your animation ad. This kind of video format is what works for most businesses now.
Step 6: Make vertical selfie videos
These can be 60-second selfie videos of you talking about your customer's obstacles and ambitions or your proposed solutions. You can also add background music to your ads to make them engaging to watch.
Step 7: Split test your headlines and thumbnails
Split test your ad by changing its thumbnails or headlines to see which ones perform best. To effectively track results and set each version apart, you should test one element at a time.