Many animators have a hard time deciding how to price their services and also complain that their clients pay them poorly. Take the wheel of your animation career and learn how to price your services and negotiate properly.
Here are 7 tips on how to negotiate the highest freelance animation rates clients will pay:
1. Let your clients know what you can do for them
Ask your clients about their goals and objectives for the video and let them know how you can meet their needs and the impact your animation video can have on their business.
2. Research other animators' rates
You can go to freelance sites, studio/animators' websites, social media pages, seminars, or find mentors who can help you to learn how to price accordingly.
3. Ask 20% to 30% higher than the amount you want
Your animation clients will most likely negotiate with you to lower your prices, so aim higher and agree with your client on a price in the middle.
4. Have a business mindset
Knowing more about the business side will help you value your skills and strategically promote your animation business.
5. Disclose in the agreement cases that warrant additional payment
Whether you're paid per project or on an hourly basis, be sure to be clear with the client that additional revisions or working hours beyond the project's scope might cost them extra.
6. Request a higher price for your specialization
Show off your animation expertise and be prepared with answers to the reasons why your specializations demand a higher price. Let your portfolio and previous clients' reviews speak for you.
7. Raise your rate
Don't hesitate to raise your rate especially when you have given your clients a high-quality video with proven success. For example, if the video you made went viral on social media and gave your client hundreds of sales leads.