Creating a logo is an essential part of building your brand, online presence, and differentiating yourself from other animators.
Here are 8 tips for creating your animation business logo:
1. Decide on your personal brand identity
To understand your personal brand identity, have a clear idea of what you do best and what differentiates you from your competitors.
2. Brainstorm for logo designs
When brainstorming, consider your audience's values. Consider also the designs, colors, and fonts that will appeal to you and your audience.
3. Include your name
Include your name in your logo so that your potential animation clients can connect your name to your animation business. You can use your full name, first name, or initials as long as it can be recognizable.
4. Check your competitors
Sometimes the best way to get inspiration for your personal animation logo is by checking out your competitors' logos. You can visit their social media accounts and websites to see what logo elements might work for you.
5. Tell a Story
According to Inkbot Design, people love seeking hidden messages and symbolism in logos. Make your logo as fun and clever as possible by using two images or letters that can be put together as one.
6. Use Colors Wisely
You can combine several colors by using the color wheel as your reference. You can use complementary colors, which are two colors on opposite sides of the color wheel. They give high contrast and will appear brighter when combined.
7. Consider Symmetry
Using symmetry can help you create a logo with consistent lines and curves. This makes your design more balanced and pleasing to the eyes, which gives off a good first impression of your brand.
8. Pick the Right Font
Choose a font style that will complement the overall vibe of your logo.