Are you thinking of building or updating your animation website? Here are 5 website trends in 2021.

1. Dark Mode

Studies have shown that dark mode is better for both our battery life and our vision by it reducing blue light exposure. It's a great way to add a modern, elegant touch to any website, allowing designers to play with more creative elements, such as pastels and neon.

2. Minimalism

Minimalism has become the bread and butter of the work of web designers over the last decade. But what is minimalist web design? Minimalist design is based on using only the essential elements – such as basic shapes, clean text, limited color palettes, and empty space – to create something simple, functional, and memorable.

3. 3D

With virtual reality and augmented reality continuously gaining momentum in this digital age, so comes hyper-realistic 3D visuals. 3D visuals offer website visitors a unique experience as they toe the line between reality and the digital realm.

4. Illustration

Illustration has absolutely exploded this year across graphic design, social media, and web design. Many brands and businesses are taking on the popularity of illustration and digital art. Illustrations are great for adding a crafty, authentic touch to your web design and give your website a welcoming feel. With an increased focus on diversity and representation in design in 2020 - many illustrators are now featuring quirky people of all shapes and sizes, a style commonly referred to as “odd bodies.”

5. Video

Video is proven to be the most engaging form of content online, so it’s no surprise that motion has also become a big trend in web design. Motion design makes your website more exciting and engaging to your visitors. Plus, many brands and businesses – such as YouTube Rewind – have begun adding more interactive elements to their websites.

Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!