Implementing YouTube advertising is one of the best moves you can make as an animator. Check out these 5 benefits of YouTube ads:
1. Connect With Your Audience
Video ads can help you connect with potential clients in a unique and memorable way. You can show some personality, share your animation expertise, create animated video ads, or put the camera on yourself and explain how your animation service can benefit your clients.
2. Reach Only the Right Audience
YouTube has extensive targeting capabilities to help you reach the exact audience that you want. You can target potential clients on YouTube by topics, keywords, or demographics.
3. Create a Video Campaign In Only a Few Minutes
YouTube ads are super simple: just create your account, create or upload your video ad, and reach that untapped audience.
4. Measure Your Success
YouTube provides accurate measurements on every aspect of your ad campaign. Real-time reporting is key to evaluating your advertising strategy to ensure you’re getting the most from your budget and reaching the right audience. Check your Google Ads account to track views, costs, and budget details. Visit the "Analytics" tab in your YouTube account to learn more about your viewers.
5. Get the Most Out of Your Budget
Only pay when a viewer chooses to watch your ad or clicks, a call-to-action, or companion banner.
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!