Aside from promoting your animation services on social media, a great way to promote yourself is by having an animation website. Check out these 8 reasons why having a website can benefit your animation business:
1. Adds Instant Credibility
Having a website increases credibility because people see it as a legitimate business. Also, people nowadays expect you to have a website.
2. You Can Showcase Your Offers
Aside from displaying your animation offerings, you can also provide short video animation tutorials or downloadable PDFs. You can also highlight your awards, testimonials, and all the features that can ease your visitors’ pain points. This increases the average time your clients spend on the website and perhaps influence their decision to contact you.
3. Increases Your Availability to Make Sales 24/7
Even when you're not available to interact with your potential clients, your animation website is accessible and able to provide helpful information, serve as a point of contact or even allow clients to avail themselves of your animation service.
4. Be Discoverable in Search Engine Results
93% of business purchase decisions start with a search engine search of websites. That means if you don't have an animation website, you are only selling to 7% of your market.
5. Gives You Work Opportunities Abroad
By getting a website, anyone in the world can find your animation business. It means more brand awareness, which can lead to more sales.
6. Lead Generation and Customer/Web Visitor Analytics
Having a website can help you generate more leads and give you an idea of the broader reach of your animation business. You can analyze customer/web visitor data about your market through online advertising and website traffic.
7. Use Your Website As Your Portfolio
It's more efficient and accessible to showcase your portfolio, showreel, demo reel, character model designs, etc. on your website. Besides, you're already using your website as your personal portfolio by having your services and work samples presented in one place.
8. You Can Share Your Animation Expertise
Sharing your expertise through blog posts is also helpful to level up your brand awareness and reputation. With relevant blogs, you'll increase your chances of showing up at the top of Google search results, as well as increase web traffic and eventually sales.
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!