The color in animation can be used to create beautiful and vibrant animations than convey a lot of emotion and depth. Check out different colors you can use in your animation project and what it represents.
Colors can influence buyers and each color has its list of associations that you can take advantage of in your marketing and advertising materials
By carefully selecting colors, freelance animators can cause a greater impact on their viewers and can stir up emotions within their audience.
Picking the right color palette for your project can be a big help in telling your story. Colors can:
- Make people feel a certain emotion
- Draw people's attention to specific details
- Set the tone of your film or animation
- Represent character traits
- Show a change or development in your story
Here are some examples of how to use color in animation...
Red
Represents: anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence.
Pink
Represents: love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine.
Yellow
Represents: wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazzard.
Purple
Represents: erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy.
Black
Represents: no, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness remorse, anger.
Silver
Represents: riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech.
Orange
Represents: humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant.
Gold
Represents: precious, riches, extravagance, warm, wealth, prosperity, grandeur.
Brown
Represents: materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity.
White
Represents: yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.
Blue
Represents: faith, spirituality, contentment, loyalty, fulfillment, peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression, calming.
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