The color in animation can be used to create beautiful and vibrant animations than convey a lot of emotion and depth. Check out different colors you can use in your animation project and what it represents.
![Color in Animation and Its Effect on Viewers](https://businessofanimation.com/wp-content/uploads/2022/07/1-17-819x1024.png)
Colors can influence buyers and each color has its list of associations that you can take advantage of in your marketing and advertising materials
![Colors can influence buyers and each color has its list of associations that you can take advantage of in your marketing and advertising materials](https://businessofanimation.com/wp-content/uploads/2022/07/2-9-819x1024.png)
By carefully selecting colors, freelance animators can cause a greater impact on their viewers and can stir up emotions within their audience.
![By carefully selecting colors, freelance animators can cause a greater impact on their viewers and can stir up emotions within their audience.](https://businessofanimation.com/wp-content/uploads/2022/07/3-9-819x1024.png)
Picking the right color palette for your project can be a big help in telling your story. Colors can:
- Make people feel a certain emotion
- Draw people's attention to specific details
- Set the tone of your film or animation
- Represent character traits
- Show a change or development in your story
![Picking the right color palette for your project can be a big help in telling your story. Colors can:](https://businessofanimation.com/wp-content/uploads/2022/07/4-9-819x1024.png)
Here are some examples of how to use color in animation...
![Here are some examples of how to use color in animation...](https://businessofanimation.com/wp-content/uploads/2022/07/5-9-819x1024.png)
Red
Represents: anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence.
Pink
Represents: love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine.
Yellow
Represents: wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazzard.
![Red
Pink
Yellow](https://businessofanimation.com/wp-content/uploads/2022/07/6-9-819x1024.png)
Purple
Represents: erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy.
Black
Represents: no, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness remorse, anger.
Silver
Represents: riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech.
![Purple
Black
Silver](https://businessofanimation.com/wp-content/uploads/2022/07/7-6-819x1024.png)
Orange
Represents: humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant.
Gold
Represents: precious, riches, extravagance, warm, wealth, prosperity, grandeur.
Brown
Represents: materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity.
![Orange
Gold
Brown](https://businessofanimation.com/wp-content/uploads/2022/07/8-5-819x1024.png)
White
Represents: yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.
Blue
Represents: faith, spirituality, contentment, loyalty, fulfillment, peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression, calming.
![White
Blue](https://businessofanimation.com/wp-content/uploads/2022/07/9-1-819x1024.png)
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