What is direct response marketing vs branding? Which is better between the two? Check out this post to find out.
Direct Response Marketing helps people buy.
Branding helps people choose.
Direct Response Marketing is applied to generate immediate sales or drive traffic in short order.
Branding aims to get long-term positive recognition to establish brand identity, credibility, and loyalty with their prospects.
Direct Response Marketing is intended to be seen only by those likely to take action.
Branding intends to get the brand in front of as many audiences as possible.