Many freelance animators have experienced this issue. Clients aren't always willing to pay what you're worth. But don't cut your rates as a result! Communicate the value of your service and find more clients who value you.
![don't cut down your animation rate, here are some things you can do instead](https://businessofanimation.com/wp-content/uploads/2022/10/1-1-1024x1024.png)
Have You Ever Been Asked to Cut Down Your Rate by a Potential Client?
![have you ever been asked to cut down your rate by a potential client?](https://businessofanimation.com/wp-content/uploads/2023/06/2-8-1024x1024.png)
What Are the Initial Responses That Come to Your Mind?
- Absolutely not.
- Why don't you think I'm worth it?
- What! Are you serious?!
- I could, but then I'd have to pay for it out of my own pocket.
![what are some of the initial responses that come to mind when asked to lower your animation rate?](https://businessofanimation.com/wp-content/uploads/2023/06/3-7-1024x1024.png)
But If You Think About It, This is an Opportunity to Justify Your Rate
![being asked to lower your rate is an opportunity to justify your rate](https://businessofanimation.com/wp-content/uploads/2023/06/4-7-1024x1024.png)
So Here are 4 Ways to Deal With the Situation...
![here are 4 ways to deal with clients asking you to lower your rate](https://businessofanimation.com/wp-content/uploads/2023/06/5-7-1024x1024.png)
- Before quoting a price, describe in detail the value of your services.
- Use good/better/best price anchors to persuade them that the middle option is the most appealing
- Consider reducing your services to match their reduced price if you really want to work with them.
- Finally, recognize that this could be a red flag that you should not work with them.
![describe your services in detail, use price anchors, consider reducing your services to match the rate, and know that their asking might be a red flag](https://businessofanimation.com/wp-content/uploads/2023/06/6-7-1024x1024.png)
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