What's the Facebook pixel? The Facebook pixel is an analytics tool or code you add to your animation website (or app) that enables you to track or measure events (actions) people take on your site. The code will be pasted just once before the closing head tag on your website. Here are 6 ways how you can use it for your animation website:

1. Track users that navigate to certain pages of your website.

2. Measure conversions such as orders, sign-ups, etc., and the effectiveness of your advertising.

3. Get rich insights about the people who visit your website.

4. Build Custom Audiences of recent website visitors (such as people who added an item to their cart, visited a product page, or signed up for a free incentive on your website).

5. Create Lookalike Audiences (people who are similar to your best clients).

6. Remarket to everyone who visits your site, or just to people who visit specific pages or take specific actions.