Creating a portfolio or animation website is an excellent and necessary step towards establishing an online presence as an animator. However, to generate leads and increase sales, you will need to create a powerful landing page.
Landing pages are just the start of building your relationships with your audience. They are the place where you can bring visitors into your sales funnel, converting them into loyal animation clients.
Here are some tips you can follow when creating powerful landing pages for your animation website:
1. Define a goal
Before creating anything, first, think about what you want your landing page to actually do for you. The rest of your landing page's content will revolve around this goal.
2. Visualize your landing page
Landing pages should have an eye-catching design that will make your visitors want to learn more about you and your content.
Ask yourself the following questions when designing your landing page:
- What do you want your landing page to look like?
- What colors will you use?
- What is the overall feeling you want visitors to have when they see your landing page?
3. Write compelling copy
Let your animation website visitors know what they will get from you starting with your headline. The quality of your headline will determine whether or not your website visitors will read the rest of your content or not.
4. Use appealing images
Make sure that your images are large, high-quality, and relevant to your animation business. Since you are selling your animation services, your images can show samples of your work.
5. Show social proof
Social proof lets people know the truth so they can decide if your offer is right for them. You can include logos of famous agencies, businesses, and animation studios you've worked with before.
6. Create a video
Not everyone likes reading when they are searching for an animator. However, a picture might not be convincing enough for people to convert. You need a video to explain everything your animation website visitors will get when they sign up for your animation service.
7. Target relevant keywords
You want to find keywords that are highly-searched but not so highly-searched that your site will get buried under results. Find keywords based on your ability to make content related to your keywords and the level of competition in the animation industry.