![a freelance animator who is determining their unique selling point (usp)](https://businessofanimation.com/wp-content/uploads/2021/12/4-STEPS-TO-DETERMINE-YOUR-UNIQUE-SELLING-POINT-AS-A-FREELANCE-ANIMATOR-7-1024x1024.png)
Have an in-depth insight into who your target market is
![an animator who is having an insightful look into their target market](https://businessofanimation.com/wp-content/uploads/2021/12/4-STEPS-TO-DETERMINE-YOUR-UNIQUE-SELLING-POINT-AS-A-FREELANCE-ANIMATOR-8-1024x1024.png)
Reassess your animation and business skills
Figure out what you can offer that others can't
![an animator figuring out what they can offer that others can't](https://businessofanimation.com/wp-content/uploads/2021/12/4-STEPS-TO-DETERMINE-YOUR-UNIQUE-SELLING-POINT-AS-A-FREELANCE-ANIMATOR-9-1024x1024.png)
Monitor the trends and your competitors to find the gap in the market
Determine what you can offer to fill that gap
![a freelance animator who is monitoring the trends in their target market to fill out a gap](https://businessofanimation.com/wp-content/uploads/2021/12/4-STEPS-TO-DETERMINE-YOUR-UNIQUE-SELLING-POINT-AS-A-FREELANCE-ANIMATOR-10-1024x1024.png)
Make sure to deliver what you promise
![an animation who want to deliver on their promise](https://businessofanimation.com/wp-content/uploads/2021/12/4-STEPS-TO-DETERMINE-YOUR-UNIQUE-SELLING-POINT-AS-A-FREELANCE-ANIMATOR-11-1024x1024.png)
![animator who is fast tracking their success for their animation business](https://businessofanimation.com/wp-content/uploads/2021/12/4-STEPS-TO-DETERMINE-YOUR-UNIQUE-SELLING-POINT-AS-A-FREELANCE-ANIMATOR-12-1024x1024.png)