Aside from offering animation video retainers and video promotion campaigns, another solution that freelance animators and animation studio owners should consider to earn more income is to offer upsells and add-ons.

Upselling

Upselling is simply recommending an upgraded version of the product or service that the client originally wanted: better, has more features and is more expensive.

Cross-selling

Cross-selling, on the other hand, invites clients to buy add-ons (related items or services) that satisfy additional, complementary needs that are unfulfilled by the original product or service.

Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!