If you want to maximize conversions coming from your animation business’ Facebook page, you absolutely must make sure it’s optimized using SEO best practices. Don’t know how to begin? Just follow these 7 tips.
Claim Your Facebook Vanity URL (Username)
Having a custom URL builds more trust with your clients because it's proof that your animation service is respectable and credible. To be eligible, a page has to have at least 25 likes.
Choose the Best Name for your Facebook Page
This is the most basic but also the most important when it comes to optimizing your brand on Facebook. The first word in your Facebook animation page title is given the most weight (importance) by Google.
To build an effective Facebook SEO, use keywords strategically, and make sure to incorporate relevant keywords in these places: Page title, about section, headline, and description section.
Backlink to Your Facebook Page
Backlinks are the cornerstone of SEO. To boost your Facebook animation page search engine rankings, you need to have links featured on credible websites, or you can add links to your animation website's blog posts.
Include the Phone Number and Address
Google pays more attention to pages that give contact information like your business' phone number and address. So, pages that include this type of data can effectively increase your page's overall SEO.
Optimize Your Photos
Use high-quality photos for your personal logo or your headshot for your profile image. You may also want to use a CTA image or a description of your animation services as your cover photo. Don't forget to include relevant keywords in the photo captions.
Make Compelling CTAs
Making effective calls-to-action will encourage your clients to like and share your content, download your lead magnet, watch a video, and more. Remember to focus on the benefit, not the service itself.
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!