Here are the 4 P's of transactional marketing in the animation business.

1. Product

Develop a type of video, an illustration, or a design that meets client demands.

2. Pricing

Establish a price for your animated video that balances profitability for you (the animator or the studio owner) and affordability for your client.

3. Placement

Determine and implement an effective and efficient way of distribution for your animated video.

4. Promotion

Create a visible profile for your video, and rendering it to appeal to prospective clients and earn sales.

Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!