Here are the 4 P's of transactional marketing in the animation business.
![The 4 P's of Transactional Marketing In The Animation Business](https://businessofanimation.com/wp-content/uploads/2020/12/1-5-4-1024x1024.png)
1. Product
Develop a type of video, an illustration, or a design that meets client demands.
![Product](https://businessofanimation.com/wp-content/uploads/2020/12/2-6-3-1024x1024.png)
2. Pricing
Establish a price for your animated video that balances profitability for you (the animator or the studio owner) and affordability for your client.
![Pricing](https://businessofanimation.com/wp-content/uploads/2020/12/3-6-4-1024x1024.png)
3. Placement
Determine and implement an effective and efficient way of distribution for your animated video.
![Placement](https://businessofanimation.com/wp-content/uploads/2020/12/4-7-2-1024x1024.png)
4. Promotion
Create a visible profile for your video, and rendering it to appeal to prospective clients and earn sales.
![Promotion](https://businessofanimation.com/wp-content/uploads/2020/12/5-6-3-1024x1024.png)
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!