![the aida formula in animation marketing](https://businessofanimation.com/wp-content/uploads/2021/12/1-1-1024x1024.png)
Attention
Attract the attention of the target audience (a.k.a. Attraction, Awareness, or Allure).
![people getting your attention, the first step of the aida formula](https://businessofanimation.com/wp-content/uploads/2021/12/2-1024x1024.png)
Interest
Garner the interest of the target audience by outlining the purpose of the design.
![a woman showing a man interest, the second step of the aida formula](https://businessofanimation.com/wp-content/uploads/2021/12/3-1024x1024.png)
Desire
Convince the target audience that they want the product or service and that it will satisfy their requirements.
![someone on a computer showing desire, the third step of the aida formula](https://businessofanimation.com/wp-content/uploads/2021/12/4-1024x1024.png)
Action
Lead the target audience towards taking a specific and measurable action.
![a woman taking action, the fourth and last step of the aida formula](https://businessofanimation.com/wp-content/uploads/2021/12/5-1024x1024.png)
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![how you can learn how to make money as a freelance animator](https://businessofanimation.com/wp-content/uploads/2021/12/6-1024x1024.png)