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The AIDA Formula in Animation Marketing

the aida formula in animation marketing

Attention

Attract the attention of the target audience (a.k.a. Attraction, Awareness, or Allure).

people getting your attention, the first step of the aida formula

Interest

Garner the interest of the target audience by outlining the purpose of the design.

a woman showing a man interest, the second step of the aida formula

Desire

Convince the target audience that they want the product or service and that it will satisfy their requirements.

someone on a computer showing desire, the third step of the aida formula

Action

Lead the target audience towards taking a specific and measurable action.

a woman taking action, the fourth and last step of the aida formula

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