Determining whether or not running an animation studio is a good fit for you is to take the first steps toward creating your animation studio. Here are some of the first steps to take in starting your own animation studio:
1. Register your animation studio and banking information
The last thing you want to happen is to scare off your potential clients with what they see on your account details or business information, therefore, your first step would be to register your business as a legal entity, and set up a separate bank account for your animation studio.
2. Create an animation demo reel
Think of it as the cover letter to your CV. It needs to be short, impactful, and leave a lasting impression. This is your chance to showcase what your studio can offer so take the time to plan out the ideal demo reel.
3. Build your animation studio's social media presence
A social media presence allows more people to discover your animation studio, proving its value for marketing and engagement. Also, it's important that it is an extension of your brand identity. No one can track down your animation studio if your social media handle is completely unrelated to the name of it.
4. Create your animation studio website
There are many benefits to having a website for your animation studio, but the main focus should be to showcase your service offerings, build credibility, and convert prospects into clients. The website you build will be the well-designed hub that connects your potential clients to your services.
5. Data tracking and SEO for your animation studio website
Understanding how to improve your studio's Google ranking will help potential clients find you before they even see your competitors. Make use of the benefits of Google Analytics on your website. These analytics tools will give you data that can help improve your website's Search Engine Optimization (SEO).