What is the Hero, Hub, Hygiene Model?

Google's Hero, Hub, Hygiene model was initially designed for video content and YouTube's algorithm.

Presented as a pyramid with three core layers, this model also applies to all types of content.

Hero

Hero content is viral or high-impact content

Hub

Hub content is what you post consistently. It is something your audience looks forward to regularly

Hygiene

Hygiene content pulls people into your page. Your content's goal is to serve as an answer or resource for others who are searching for content similar to yours

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