In the age of digital marketing, you may wonder how you can make sure that your offline campaigns are gaining just as much friction as your online efforts. Don't worry, we've got you covered. Here are 5 pointers to produce effective offline animation advertisements.
1. Include a Call-To-Action
Make sure that you have a call-to-action in your offline advertisement. A CTA gives clients a clear, immediate step to take that sends them into the next marketing stage without requiring them to put any effort into searching for it.
2. Be Selective
You need to be selective with the type of offline advertising you choose. The goal is to make sure you are directly targeting your client base. By focusing on one offline channel to start with, you can better assess your ROI and ad performance.
Stick to communicating one clear benefit to your audience in your offline marketing. Overloading the reader with too many messages will cause confusion and, most likely, the reader will skip over your ad.
4. A/B Test
Use two different versions of the same ad and split them according to their locality. You should track their effectiveness to decide which version works best.
5. Join Networking Events
Whether you are holding the event or attending a conference, networking in events is a great way to learn more about your potential clients, show your expertise, and promote your animation services.
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!