What's the difference between transactional marketing and relationship marketing? Read this post to find out.
![Transactional Marketing vs. Relationship Marketing](https://businessofanimation.com/wp-content/uploads/2020/12/1-4-3-1024x1024.png)
Transactional Marketing
- To achieve more sales
- Immediate, usually one-time transactions
- Get more clients
- Low client commitment = Low interactions
- Short and intermittent relationship with clients
![Transactional Marketing](https://businessofanimation.com/wp-content/uploads/2020/12/2-4-3-1024x1024.png)
Relationship Marketing
- To be trusted in the market
- Find ways to provide client value and satisfaction
- Client retention and loyalty
- High client commitment = Frequent interactions
- Long and strong relationship with clients
![Relationship Marketing](https://businessofanimation.com/wp-content/uploads/2020/12/3-4-3-1024x1024.png)
So, which one is better?
You actually need both.
"Build the relationship, and the transactions will follow."
![Which one is better?](https://businessofanimation.com/wp-content/uploads/2020/12/4-4-3-1024x1024.png)
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!