Instagram is all about visuals. Hence, it is a great platform for visual artists, such as graphic designers and animators, to be recognized and build a reputation. Here are top 5 ways to convert Instagram followers to leads and sales:
![Top 5 Ways to Convert Instagram Followers to Sales & Leads](https://businessofanimation.com/wp-content/uploads/2020/12/1-7-1-1024x1024.png)
1. Make It Easy for Fans to Buy.
Include a link to your website in EVERY post caption or comment, or minimally include a Call to Action (CTA) to direct users to click the link in your bio. Brand your photos with your logo.
![Make It Easy for Fans to Buy](https://businessofanimation.com/wp-content/uploads/2020/12/2-6-1-1024x1024.png)
2. Always Be “Soft-Selling” Your Product With Value Propositions.
Hard sales constantly of you stating “SALE!! BUY NOW!!!” is annoying! A great way to soft-sell your item is via images of the product being used. Example: You can feature someone using your product/availing your service to show the "value" of your product/service.
![Always Be “Soft-Selling” Your Product With Value Propositions.](https://businessofanimation.com/wp-content/uploads/2020/12/3-7-1-1024x1024.png)
3. Be Personal.
Always write your ad copy in the first person to connect with your customers! Also share those in-the-moment and behind the scenes photos/videos to bring your customers into your world! Being PERSONAL will increase your sales!
![Be Personal.](https://businessofanimation.com/wp-content/uploads/2020/12/4-6-1-1024x1024.png)
4. Share Offers and Discounts.
Share coupon codes specific to Instagram to track sales derived via this sales channel!
![Share Offers and Discounts.](https://businessofanimation.com/wp-content/uploads/2020/12/5-4-1-1024x1024.png)
5. Drive Followers to a Lead Capture Page.
It is crucial to have the link you place in your Instagram bio be a form of lead capture, whether that be a Facebook pixel placed on the page to capture that custom audience for future retargeting ads or an actual email capture form on the landing page. You NEED to have a lead capturing device in place via your Instagram bio link!
![Drive Followers to a Lead Capture Page.](https://businessofanimation.com/wp-content/uploads/2020/12/6-4-1-1024x1024.png)
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!