Here are 8 ways to get referrals from your animation clients:
1. Provide Good Customer Service
Show your clients you care about them. Respect them, anticipate their needs, treat them right, and finally, listen to their complaints. Follow these practices, and a referral will definitely happen.
2. Make It Easy for Your Clients To Contact You
Your service has to be reachable. Answer your emails and phone calls promptly because poor communication practices will drive away your clients.
3. Maintain A Positive Image
People love to tell the experience they've recently encountered - a great story or a bad one. Keep your image positive because your behavior will affect your brand.
4. Ask For Testimonials
Testimonials from satisfied clients can spark word of mouth because they are considered a powerful endorsement.
5. Give Valuable Content That They Can Share With Their Network
Inspiring or informative posts, articles, webinars, tutorials, free digital art that your clients can use as a desktop background or a phone wallpaper... the list is endless. Provide value in a way that you make something special for your clients to share.
6. Keep Your Existing Clients Engaged
This all comes down to the basics of relationship marketing. This includes investing in every relationship you make in your freelancing career or animation business and finding ways to keep your clients engaged and updated so that they keep you on top of their list.
7. Refer Other Companies Too
If you're asking your clients to refer people to your business, they might expect the same from you too. Referring your clients to other companies can make your clients feel like they receive mutual or equal compensation for the information they give up.
8. Create a Referral Program Or Offer A Referral Commission
A referral program is a tactic where you offer rewards, bonuses, or incentives to your clients for spreading the word about you or your animation business. The key to getting referrals is to provide products or services that your market needs and giving them great customer service.