Advance a Just Cause
Just cause is a vision of a future state that does not yet exist; A future state so appealing that people are willing to make sacrifices in order to help advance toward that vision
The Goal Should Not Be Short-Term Profits, But Long-Term
The short game will only end up with short gains. Value endurance, loyalty, and community.
Build Trusting Teams
Study Your Worthy Rivals
Equip Your Business For Existential Flexibility
Simon Sinek defines existential flexibility as a business's capability to initiate an extreme disruption to its business model or strategic course in order to either survive or more effectively advance.
It means letting go of the status quo, long-held notions, and ideas that no longer serve the business especially in times of extreme crisis.