Ever heard of Hick's Law? Let us dig deeper into its meaning and how it can help animators in terms of business.

Let us first define Hick's Law...

Hick's Law is a psychological principle that states that the more options are given to a person, the time it takes for that person to make a decision increases too.

What can animators learn from Hick's Law?

Since most of the time, clients aren't knowledgeable about the technicalities of animation production, animators can help clients decide faster.

Animators can highlight recommended flow to clients to avoid overwhelming them.
Progressive and consistent onboarding will also help minimize cognitive load for clients.

Moreover, animators can simplify choices for the client by suggesting only a few best options (in terms of animation elements) suitable to the client's needs.

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