Ever heard of Hick's Law? Let us dig deeper into its meaning and how it can help animators in terms of business.
![What Can Animators Learn From Hick's Law](https://businessofanimation.com/wp-content/uploads/2022/07/untitled-62-1024x1024.png)
Let us first define Hick's Law...
Hick's Law is a psychological principle that states that the more options are given to a person, the time it takes for that person to make a decision increases too.
![Let us first define Hick's Law](https://businessofanimation.com/wp-content/uploads/2022/07/untitled-63-1024x1024.png)
What can animators learn from Hick's Law?
Since most of the time, clients aren't knowledgeable about the technicalities of animation production, animators can help clients decide faster.
![What can animators learn from Hick's Law?](https://businessofanimation.com/wp-content/uploads/2022/07/untitled-64-1024x1024.png)
Animators can highlight recommended flow to clients to avoid overwhelming them.
Progressive and consistent onboarding will also help minimize cognitive load for clients.
![- Animators can highlight recommended flow to clients to avoid overwhelming them.
- Progressive and consistent onboarding will also help minimize cognitive load for clients.](https://businessofanimation.com/wp-content/uploads/2022/07/untitled-65-1024x1024.png)
Moreover, animators can simplify choices for the client by suggesting only a few best options (in terms of animation elements) suitable to the client's needs.
![- Animators can simplify choices for the client by suggesting only a few best options (in terms of animation elements) suitable to the client's needs.](https://businessofanimation.com/wp-content/uploads/2022/07/untitled-66-1024x1024.png)
Want to Learn How to Get More Animation Clients?
![Get More Animation Clients](https://businessofanimation.com/wp-content/uploads/2022/07/untitled-67-1024x1024.png)