Ever heard of Split Testing? It's something you should consider for your animation website.
Split testing is commonly referred to as A/B testing. It allows animators to compare two different versions of the same web page. This will help you identify which one has a better conversion rate. It can help you improve your client's overall experience and can increase your conversion rates in the short-term and over time.
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!