Ever heard of Split Testing? It's something you should consider for your animation website.
![What Is Split Testing and Why Does It Matter for Your Animation Website?](https://businessofanimation.com/wp-content/uploads/2020/12/Andrea-BOA-Posts-2.0-2-1024x1024.jpg)
Split testing is commonly referred to as A/B testing. It allows animators to compare two different versions of the same web page. This will help you identify which one has a better conversion rate. It can help you improve your client's overall experience and can increase your conversion rates in the short-term and over time.
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!