Here are the benefits of running split tests on your animation website:
![Why Animators Should Run Split Tests on Their Animation Website](https://businessofanimation.com/wp-content/uploads/2020/12/14-1-1024x1024.jpg)
1. It's valuable for optimizing the pages on your animation website.
![It's valuable for optimizing the pages on your animation website.](https://businessofanimation.com/wp-content/uploads/2020/12/14-2-1024x1024.jpg)
2. To understand which content is keeping your visitors from converting.
![To understand which content is keeping your visitors from converting.](https://businessofanimation.com/wp-content/uploads/2020/12/14-3-1024x1024.jpg)
3. To identify which page version visitors interact with the most.
![To identify which page version visitors interact with the most.](https://businessofanimation.com/wp-content/uploads/2020/12/14-4-1024x1024.jpg)
4. To figure out how the design, layout, copy, call-to-action (CTA, and other variables influence conversion rates.
![To figure out how the design, layout, copy, call-to-action (CTA, and other variables influence conversion rates.](https://businessofanimation.com/wp-content/uploads/2020/12/14-5-1024x1024.jpg)
Check out Business of Animation's blog for more in-depth tips on how to grow your animation business!