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8 Motion Graphics Examples for Animation Inspiration

ben marvazi 2020

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"Motion graphics is a powerful storytelling tool that combines visual design, animation, and audio to create captivating and immersive experiences."

Saul Bass

Does it ever feel like your animation creativity tank is running dry? If that's the case, you're not the only one. The quest for the next big idea for an animation project can sometimes feel like an uphill battle. 

Fortunately, our collection of 10 motion graphics examples for animation inspiration is here to refuel your creative juices. These captivating instances will not just stimulate your imagination but also illuminate various styles and techniques prominent in the animation industry. Ready for a creative recharge? Let's dive in!

Cover GIF by Kochstrasse via GIPHY

Motion Graphics Examples: The Fuel for Your Creative Engine

human head and face shape with the brain area changing colors and objects against a purple background

GIF by Trazoz via GIPHY 

Immersing yourself in motion graphics examples can be one of the most effective ways to spark inspiration and refine your animation skills. The beauty of these examples lies not just in their vibrant visuals but in their underlying narrative, technique, and design philosophy. 

They offer a window into the diverse styles and techniques employed by different artists, brands, and industries, providing a rich tapestry of ideas to draw upon. Observing and analyzing these motion graphics can reveal the intricate interplay between elements such as color, typography, transitions, and synchronization with audio, all of which can enrich your understanding and bolster your creativity. 

Whether you're grappling with a creative block or looking to push your animation skills to new heights, these motion graphics examples serve as invaluable sources of inspiration, opening up new horizons of imagination and innovation for you to explore in your animation journey.

Unleashing Your Creativity: 10 Impressive Motion Graphics Examples

1. Google – Find Your Scene

motion graphics examples: Google – Find Your Scene

Image by Brand News

Kicking off our list of motion graphics examples is Google's "Find Your Scene" video. This piece of digital artwork stands out with its vivid and dynamic graphics that beautifully capture the diversity and vitality of local scenes around the world. 

All these come together in Google's distinctive, playful style. The seamless transitions and minimalist design make it the epitome of animation elegance. This example underscores the potency of animation in conveying a brand's message in a fun and engaging manner.

2. Airbnb – We Accept

Airbnb – We Accept

Image by Design Indaba

The "We Accept" campaign from Airbnb is another sterling example of motion graphics at its finest. This video combines emotive storytelling with understated animations to effortlessly communicate a powerful message of inclusivity and acceptance. 

The transitions are smooth, the color palette is pleasing, and the overall design speaks volumes about the brand's ethos. As an animator, there are numerous takeaways from this creation, from the concept to the execution.

3. IBM – Think

IBM – Think

Image by IBM Video Streaming

In the tech realm, IBM's "Think" video has etched its name as one of the most iconic motion graphics examples. The video ingeniously uses abstract shapes and forms to represent intricate technological concepts, rendering them more digestible to the audience. It's a masterclass in the use of motion graphics to simplify and enhance understanding of complex ideas.

4. Spotify – Year in Review

Motion graphic examples: Spotify – Year in Review

Image by Spotify

Spotify's annual "Year in Review" animations are eagerly awaited by users and animation enthusiasts alike. The ingenious use of data visualization via motion graphics provides an engaging spin on each user's musical journey throughout the year. It's an innovative blend of art and data, offering insights while keeping the viewer entertained.

5. Headspace – How it Works

Headspace – How it Works

Image via Headspace

The "How It Works" video from Headspace showcases the power of simple, clean, and direct motion graphics in effectively delivering a concept. 

The animations are minimalist yet impactful, the narration complements the visuals perfectly, and the overall feel is soothing, aligning with Headspace's brand identity. This is a prime example of utilizing motion graphics for educational purposes.

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6. TED-Ed – The Power of Simple Words

TED-Ed – The Power of Simple Words

Image by YouTube

TED-Ed’s educational videos serve as excellent motion graphics examples, especially their video "The Power of Simple Words." This piece employs dynamic animations to demonstrate the impact of clear and concise language. The creativity in this animation provides ample inspiration for those looking to leverage motion graphics in the educational space.

7. Apple – Don’t Blink

Apple – Don’t Blink

Image by YouTube

Apple's "Don't Blink" video is a fast-paced, vibrant exploration of motion graphics. The video brims with punchy animations that impeccably match the rhythm of the background track, creating a truly captivating viewing experience. It's a testament to how synchronizing visual elements with audio can enhance the overall impact and memorability of an animation.

8. Facebook – Here Together

Facebook – Here Together

Image by Creative Moment

Rounding off our list of motion graphics examples is Facebook's "Here Together" campaign employs motion graphics effectively to express its commitment to data privacy. The transitions between different scenarios and the narrative progression are fluid, engaging, and aesthetically pleasing. 

As a digital testament to Facebook's dedication to its users' privacy, it provides invaluable insights into how motion graphics can be used to convey serious messages in a visually appealing manner.

Pioneering Animation Creativity With Motion Graphics Examples

skate boarder jumping on his red and grey skate board and landing a trick

GIF by Make it Move via GIPHY

These ten motion graphics examples serve as a testament to the boundless power of animation. They're not merely aesthetically pleasing visuals but potent tools for storytelling and communication. Each example, with its unique style and technique, presents an opportunity for learning and inspiration. 

Let these animation marvels inspire you to push the envelope of creativity and translate your unique animation vision into reality. However, succeeding in the animation industry requires more than just creativity and technical skills. Navigating the challenges of finding high-paying clients, managing time effectively, building a robust portfolio, and gaining recognition can be equally daunting.

This is where the Animation Business Accelerator Program steps in. Designed to help you kickstart your animation career, our program offers a comprehensive suite of resources tailored to the needs of aspiring animators and studio owners. If you're eager to start your own animation studio, make sure to check out our blog post on “How to Start an Animation Studio” for valuable insights and guidance.

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