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How to Create a Show-Stealing 3D Animation Demo Reel

ben marvazi 2020

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Coming up with a great demo reel is hard enough. But when you add 3D animation to the mix, it's even more challenging to create something that will stand out from the crowd and get you noticed by top studios, agencies, and clients.

In this blog post, we'll show you how to create an amazing demo reel that shows off your skills in all areas of 3D animation. By following this guide, you'll have everything covered so all you have left is to wait for those job offers to roll in!

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Be Professional When Creating Your 3D Animation Demo Reel

Blog on How To Create A Production Reel For Your Animation Studio!

Read our blog on How To Create A Production Reel For Your Animation Studio!

When you're creating your 3D animation demo reel, it's important that you do so professionally. This means:

  • Using a professional email address
  • Making sure that your demo reel is in HD resolution and has good sound quality
  • Including a brief description of yourself and your work at the beginning of your video, as well as links to any websites or social media accounts where people can find out more about you after watching your demo reel

Finally, when you're ready to create your 3D animation demo reel, make sure that you have permission from all parties involved before uploading it to the internet. If you're using music or images that belong to someone else, they could potentially claim copyright infringement and remove your video if they find out about it.

Make Use of Audio in Your

A 3D Animation Demo Reel Using Audio of a women orchestrating music


Audio is one of the most powerful tools in your 3D animation demo reel. It can set the mood, direct the viewer's attention and add emotion to your work. It's also great for creating scale and adding humor! But when it comes to using music in your animation demo reel, there are some things you should keep in mind.

The most important thing to remember is that music can be used in two ways: as a background track or as an underscore. A background track is something that plays throughout the entire piece of animation, while an underscore will only play during certain scenes.

Another thing to remember is that the music should fit the mood of your animation demo reel. If you're looking for an upbeat piece, try something with a faster tempo, such as pop or rock music. If you want something more mellow and laid back, classical music may be more suitable.

Make Your 3D Animation Demo Reel Short And Sweet

little grey 3D mouse walking by and waving then runs away

Gif by tatprod via GIPHY

It's important to remember that your 3D animation demo reel is not a portfolio, and it's not meant to be an extensive look at all of your work. The purpose of a demo reel is to show off your best work in a concise way, so you can get the attention of potential employers or clients. 

If you have too much filler on your demo reel, then it will lose its effectiveness and become boring for the viewer - and no one wants that!

Choose Your Best Work First

Two 3D otters cheering and clapping

Gif by 10e Ave Productions via GIPHY

When it comes to crafting a stunning 3D animation demo reel, it's important to approach it with both strategy and creativity in mind. After all, your demo reel is your chance to showcase your best work and impress potential clients or employers. 

One crucial tip is to carefully curate the order of your work, starting with your strongest pieces. By putting your best work at the beginning of your 3D animation demo reel, you'll be sure to capture the attention of your audience right from the start.

So don't make people wait until the end of your reel to see what you can do; show it off right away so they know why they should watch more! And if there are sections in between that are weaker than others, consider removing them from the demo entirely or editing them out so it flows smoothly from one amazing shot to another without any low points in between.

Focus On Your Animation Skills

3D Animation Demo Reel showcasing 3D animation skills of a head made out of a jelly substance spinning around

Gif by Esteban Diácono via GIPHY

When you're creating your demo reel, it's important to put focus on your skills and not the tools that you used to create them. This means avoiding generic phrases like "I animate" or "I do 3D work." Instead, show off what makes you unique as an animator - your style and tone of voice.

Don’t Create a Generic 3D Animation Demo Reel

Man holding machine gun with explosions in the background

Gif by Call of Duty via GIPHY

Avoid the generic 3D animation demo reel, which usually starts out with a scene of someone walking, then they show off their skills by animating something like an explosion, and then they end with a generic animation of someone sitting down (or standing up). Avoid this formula and try something different!

Another tip, don't use generic animations that everyone else uses: nobody wants to watch someone get hit by lightning or run around on fire - these are things that everyone does! Instead, make sure every single shot has some element of creativity or originality; this will set apart your animation demo reel from all others out there

Show What You Are Capable Of!

Blog on Top 20 3D Animation Techniques Freelance Animators Swear by!

Read our blog on Top 20 3D Animation Techniques Freelance Animators Swear by!

Think of your demo reel as a resume for your animation skills. On your resume, you might list all of the positions and companies where you've worked over the past decade or so. 

Similarly, if an employer were looking at an applicant's 3D animation demo reel and saw that they had only worked at one studio (or even worse-no studios), then they could assume that this person isn't very flexible in terms of a working environment and might not be able to adjust well when problems arise on projects later down the line.

The Benefits of A 3D Animation Demo Reel

3D girl character looking st her phone and watching something

Gif by Job, Joris & Marieke via GIPHY

In conclusion, creating a killer 3D animation demo reel is your chance to shine and make a lasting impression in the industry. It's your time to showcase your extraordinary talents, unleash your creative spirit, and dazzle potential clients or employers with your unique style. 

By strategically selecting your best pieces and arranging them in a visually striking way, you can create a demo reel that will leave a lasting impact. So, let your creativity run wild, infuse your personality into every frame, and get ready to blow people's minds. 

For more information about 3D animation demo reels, as well as answers to any other questions you might have about working as a freelance animator, be sure to follow our blogs, check out our free masterclass, and our Animation Business Accelerator Program, download a copy of our free marketing handbook, and check out our blog on “How to Start an Animation Studio”!

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