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Why Animators Need to Add Animation in Emails

ben marvazi 2020

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Animations in emails are becoming more and more popular as they can add a personal touch to your email. They help increase engagement, capture attention, and aid in getting the message across. You may also think that animation is just for fun, but it is not just that! If you want your email marketing campaign to be effective then you should definitely consider adding animations to your emails.

Animation In Emails Is An Effective Communication Tool

Animation In Emails Is An Effective Communication Tool, cat communicating

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When it comes to communicating with your audience, animation in emails is a more interesting and engaging way to present information compared to static messages. Not only are animated emails more likely to be opened, but they are also more likely to be shared with others. This is because animation adds a dynamic element to the email that catches the reader's attention and makes the content more memorable. 

As a result, incorporating animation in emails can be an effective way to increase engagement and reach a wider audience. Plus, adding animation to your emails shows off your skills and talents!

Animation In Emails Increases Engagement

Animation In Emails Increases Engagement, digital likes

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There's a reason why animations make people more likely to engage with content. They're fun! And they keep you engaged in your content while also making it entertaining. Your audience will be more likely to read through your email if it includes an animation than if it doesn't because they probably wouldn't have clicked on the email in the first place if there weren't any kind of animation included within.

Animation in emails also keeps your audience engaged by bringing them back into what you're saying. For example, if you were talking about how much work went into animating this particular email for them (and also for their friends who will see it), then putting in a small animation that shows how hard everyone was working would help keep them interested and aware of this fact throughout the entire message.

Animation In Emails Captivates Attention

Animation In Emails Captivates Attention, girl captivated by her laptop

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Animation in emails is a great way to capture the attention of your audience. It's also a powerful tool for explaining concepts and making the point that you're trying to get across. Animation in emails can help you communicate better with your audience, as long as they are used correctly.

Animation In Emails Aids in Getting the Message Across

Animation In Emails Aids in Getting the Message Across, man speaking on megaphone

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Animation in emails is a very useful way of reinforcing a message. By adding your animations to your emails you can add extra information, explain the message, and highlights important points to your audience. It can also convince prospects to work with you as they get a first glimpse into your creativity and work.

Animating elements in your email can help you add more information about something you're talking about or show how it works. For example, if you're talking about how something works on your website, try doing an animation that shows the process from beginning to end. This will help people understand what's going on instead of just reading about it in text form.

Animation In Emails Is Interactive

Animation In Emails Is Interactive, call to action button

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One of the most effective (and fun!) ways to add animation to your emails is by using buttons. Buttons are one of the most common interactive elements in emails, and they come in all shapes and sizes.

Buttons can be used for anything from linking back to your website or blog, sending a reader off to another email campaign, or even asking for someone's feedback on your content. If you're looking at creating an interactive email that will grab readers' attention, consider what functionality you want each button to have before adding it to your design.

Animation In Emails Provides Extra Information

Animation In Emails Provides Extra Information, typing on laptop

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Animation in emails can be used to provide extra information. For example, you can use an animated GIF pointing to your call-to-action headline in bold letters on your landing page. This is a great way to grab the attention of your audience because it shows them how their message will look once they click through. Animations like these can also be used for other types of CTAs: email signups and downloads are two popular examples.

Animation in emails can also be used to indicate that there’s more content beyond the first line of text in an email - think about how we often see animation being used for subheaders or featured images on blogs like the one that you are reading right now! It’s very effective in getting people interested and moving down into paragraphs and making pages feel less static by providing additional visual cues along the way.

Animation In Emails Helps You Stand Out from the Competition

Animation In Emails Helps You Stand Out from the Competition, odd chameleon


Animations in emails is a great way to stand out from your competitors, and there's never been a better time to do so. The old ways of doing things just don't cut it anymore. In this day and age, you need to ensure your emails are practical and attractive.

Animations can help set you apart from your competition because they're unique, fun, and engaging for recipients—and that means they're more likely to read them!

Animations In Emails Help Tell Your Story Better

Animations In Emails Help Tell Your Story Better, book on your story

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Animation in emails is a great way to tell your story. It's also a great way to show the process, and it can be used as an instructional tool or simply as a demonstration of something happening in the real world. Animation can help you explain something by showing how things interact with each other and what those interactions may look like.

Animations can help explain concepts that might otherwise be difficult to understand in words alone. For example, if you're writing about how simple machines work, animating them will make it easier for readers who may not understand them fully yet—or even at all!

Adding Animation in Emails Is The Key to Standing Out

Animation in emails is an excellent way to engage, convert your prospects, and help them remember you! If you’re looking for a way to make your emails stand out and attract more attention, adding a video or animation can be just the right solution. 

For more info about adding animation to emails, as well as answers to any other questions you might have, be sure to follow our blogs, check out our free masterclass, and our Animation Business Accelerator Program, download a copy of our free marketing handbook, and check out our blog on “How to Start an Animation Studio”!

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