As an animator you know that when it comes to advertising, the most effective way of reaching your target audience is through video, there's no questioning that!
This is because animated videos are able to grab people's attention in a way that text and images can't. However, as this world becomes more digitalized, animators are adapting their techniques in order to reach audiences more effectively than ever before. In this blog, we'll discuss how animation ads are essential to you as an animator and why it's so effective!
The Power Of Animation Ads
Animation in advertising can capture the attention of audiences in a truly unique way. Animation ads are dynamic and engaging, and it allows you to communicate your message in an impactful, visually-compelling manner.
Animated ads draw viewers in and inspire them to learn more about your animation freelance or studio brand. Moreover, animated ads take advantage of the power of storytelling.
By having the message of your brand presented through an animation ad, you can emotionally connect and engage with your audience on a deeper level. Animation allows you to bring your story to life in a way that traditional means of advertising cannot.
How Animation Ads Can Bring Your Story To Life
GIF by monweckerl via Tenor
Animation can be used in a wide variety of ads, from 30-second commercials to GIFs and short video clips on social media platforms. Whatever type of ad you decide to create, adding your creative animation touch can help you bring your message to life.
You can use your animation ad to tell a story of your fun and playful personality, create a sense of urgency, or even evoke feelings of nostalgia. Moreover, animation ads can be targeted to your specified audience.
By designing animation ads that are unique to your story and brand, you can make sure that your message stands out from your competitors and resonates with your target audience. Animation ads can be used to communicate even complex concepts in a way that is both visually appealing and easy to understand.
The Benefits Of Animation Ads
GIF by Mentimeter via GIPHY
There are many advantages of using animation ads, and the most obvious is that they are an effective tool for promoting your own brand or your client's brand. They can have a positive impact on your brand’s identity by conveying emotion, building a rapport with viewers, and showcasing your talents.
Not only are they visually appealing, but they also generate more leads and increase conversion rates. From a practical standpoint, animated ads are cost-effective and easy to adapt to different mediums. You can use the same ad materials to create campaigns for TV, social media, websites, and more. By repurposing assets, you can save both time and money, making animation ads a smart choice for any advertising campaign.
How To Create Animation Ads That Work
GIF by Frosted Flakes via GIPHY
Creating an effective animation ad is all about having the right strategy and story. To start, you’ll need to develop an understanding of your target audience and what appeals to them.
Then, you’ll need to create a story that aligns with your brand’s values and conveys a clear message. Once you have your story and your target audience, you can start creating the actual animation.
You’ll want to focus on creating visually-appealing and high-quality animations that draw viewers in and keep them interested. You’ll also want to make sure you have a clear call-to-action in your ad – this will help ensure that viewers are driven to take the next step and convert them from prospects into paying clients.
It is important to make a good first impression of your brand in your ad as this is how potential prospects are going to remember your animation brand!
Some Of The Most Financially Successful Animated Ads
The Geico Gecko
The Gecko is an advertising mascot for the insurance company GEICO. The campaign featuring the Geico Gecko first appeared in 1999 and is known for its humor and clever writing.
The Coca-Cola Polar Bears
The Polar Bears is an advertising campaign for the Coca-Cola soft drink. The campaign first appeared in 1993 and features a group of polar bears enjoying Coca-Cola during the holiday season. They are known for their heartwarming and festive theme, which often features the polar bears enjoying Coca-Cola together in a different winter setting.
GIF by masoncarr2244 via Tenor
The Pillsbury Doughboy
The Doughboy is an advertising mascot for Pillsbury, a brand of flour and baking products. The mascot is a doughboy character that is shown in various commercials and advertisements for Pillsbury products, often being poked in the belly, which causes him to giggle. The character was first introduced in 1965 and has since become one of the most recognizable and iconic advertising characters in the United States.
GIF by masoncarr2244 via Tenor
The M&M's Spokescandies
The M&M's are a group of candy characters that are used in advertising for M&M's, a popular brand of chocolate candy. The characters have been used in television commercials, print advertisements, and in-store promotions, and are known for their playful and humorous personalities. The campaign was launched in 1996, and since then it has been one of the most successful and long-running advertising campaigns in the candy industry.
GIF by Energizer Bunny via Tenor
The Energizer Bunny
The Energizer Bunny is an advertising mascot for Energizer batteries, created by the advertising agency DDB Worldwide in 1989. The mascot is depicted as a pink toy rabbit, who beats a drum bearing the Energizer logo. The commercials typically show the bunny drumming away as other battery-powered devices fail and stop working, while the bunny continues to drum, symbolizing the long-lasting power of Energizer batteries. The Energizer Bunny campaign has been running for over 30 years and has been parodied and referenced by many other media outlets.
Why Animation Ads are so Effective
Animated ads have the unique ability to capture our attention in a way that live-action ads simply can’t. Animation ads utilize a variety of animation styles and techniques to create something truly unique and captivating.
Animated ads are the future of advertising. With their ability to grab attention, and communicate messages quickly and effectively, they're perfect for mobile users who don't have time to read long blocks of text. They also provide an opportunity for brands to connect with their target audiences through humor and creativity.
For more information about animation ads, as well as answers to any other questions you might have, be sure to follow our blogs, check out our free masterclass, and our Animation Business Accelerator Program, download a copy of our free marketing handbook, and check out our blog on “How to Start an Animation Studio”!
