Did you know that an animation moodboard has been around since the early 20th century? They were originally used by fashion designers, but the technique has since evolved and is now used in a variety of disciplines, including advertising and marketing.
Recently, the animation industry has been using moodboards to great effect as well. A good animation moodboard can help you visualize your ideas and set the tone for a project before any work has even begun. Here are some reasons why creating an animation moodboard at the beginning of your project will make it easier (and more enjoyable) throughout!
An Animation Moodboard For The Big Picture
The two most important features of an animation moodboard are that they help you to focus on the big picture and see how all the pieces fit together.
When you create an animation moodboard, you are laying out a plan for each aspect of your video. This helps to ensure that every part of your video has its own unique feel and look. It also helps keep things from getting too cluttered or chaotic by giving each element its own space in which to shine and this is especially true when it comes to editing!
The best way for me to explain this is by example: say we're working on a short film about an alien invasion. For everyone involved with the project - from producers all the way down to animators - to have an idea of what kind of experience they'll be creating together, they need some road map or guidebook so that everyone understands what's going on in every scene of said animation.
Animation Moodboards Help Identify Your Audience
An animation moodboard is a great way to determine who your audience is and help you connect with them. They also give you insight into what they like, dislike, and their interests. By looking at the moodboard for “How-to” videos, we can see that this type of content appeals to people who are interested in DIY projects like home improvement or cooking/baking.
The following questions will help you create a successful animation:
- Who is your audience? Do they live in a rural area or an urban area? Are they young or old? What level of education do they have? How much money do they make each month? These answers will help determine which animation style fits best with their needs and lifestyle.
- What do they like doing on weekends (or any other time)? If it's going out on dates with friends, then maybe an animated love story would work well here! If not then maybe something more educational like "how-to" videos would be better suited since those are usually watched by people wanting advice rather than entertainment value out of what they watch online."
An Animation Moodboard Avoids Creative Differences
GIF By SpongeBob SquarePants Via GIPHY
One of the most important things that an animation moodboard can do is help you to see how your project fits in with the rest of the brand. It also helps everyone involved understand exactly what they are working on and how it fits into the larger picture.
Help Share Ideas With An Animation Moodboard
Animation moodboards are a great way to share ideas between clients and creatives. They help you visualize an idea much better than words and express your ideas clearly. An animation moodboard can also help you share your ideas with others, especially if those people don't understand how animation works or what it looks like.
An animation moodboard is the first step in creating videos for brands and businesses, so I'll explain how they work in this blog!
An Animation Moodboard As The Foundation
If you're looking to create an animated video, then a moodboard is the first thing you should start with as it is the foundation for great work.
You can use an animation moodboard to kickstart your imagination and visualize ideas much more easily than words alone. Moodboards set the tone for the rest of your project, so it's important that they're accurate and visually appealing.
Using one will help you move faster through the design process by giving you a clear idea of how things are supposed to look as well as what kind of colors and fonts you want to use throughout your video.
An Animation Moodboard Is Used To Set The Tone
You may be thinking that creating an animation moodboard is too much work. It's a lot of work, but it will save you time in the long run as it will set the tone for your entire project and beyond.
Use An Animation Moodboard Kickstart Your Imagination
GIF By John Lennon Via Tenor
An animation moodboard is an excellent way to get your creativity flowing when starting a new animation project. They can help you think outside the box, see things in a different way, and even focus on what is important.
Animation moodboards provide a visual representation of an idea or concept and can be used as inspiration for brainstorming new ideas. In addition to being a helpful creative tool, an animation moodboard is also useful for helping clients imagine what their final video might look like.
An Animation Moodboard Can Be Created Quickly
GIF By Jackie Lay Via GIPHY
One of the biggest advantages of using this tool is that it can be created quickly. You can create an animation moodboard on your own or with a team and then share it with the people you're working with to get feedback. This helps you move faster through the design process, which saves time and money in the long run.
You might be wondering if this will work for your project - but don't worry! Creating an animation moodboard is a great way to get your ideas out there, even if they aren't perfect yet. And as long as everyone shares their thoughts before moving forward, it'll be easy enough to fix problems later on down the road (or just take them into consideration).
An Animation Moodboard Is Crucial For Your Process
GIF By Eledraws (Eleonore Bem) Via GIPHY
Not only do they help you create better work, but they also save you time and money by avoiding creative differences between creatives and clients. Animation moodboards are especially useful because they combine words and images in a way that makes it easy for everyone involved in the project to understand what's going on—and this process can be done quickly, too!
So if you're looking for a way to improve your workflow or want some new inspiration, be sure to follow our blogs, check out our free masterclass, and our Animation Business Accelerator Program, download a copy of our free marketing handbook, and check out our blog on “How to Start an Animation Studio”!
