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How Animators Can Break into the Business Animation Scene

ben marvazi 2020

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Could Making Business Animation Videos Be Your Next Big Step?

Are you ready to explore a new frontier in your animation career? Business animation could be your next big step. It's where your creative skills meet the business world, opening up a realm of exciting opportunities

If you're skilled in animation and wondering what's next, venturing into the business sector might just be the answer.

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GIF by LooseKeys via GIPHY

In business animation, it's not only about your artistic talent. It's about applying your creativity to meet the needs of businesses and brands

This blog post is your guide to navigating this journey. We'll explore what business animation entails, highlight the key skills you'll need (beyond your animation prowess), and offer insights on how to present your work to attract the right projects.

Whether you're a freelance animator looking to expand your services or considering a shift from personal projects to commercial ventures, this guide is for you. Let's dive into the world of business animation and discover how you can successfully make your mark.

Understanding the Business Animation Market

So, what exactly is business animation? In simple terms, it's animation specifically created for business purposes - think advertisements, explainer videos, corporate training materials, and more.

It's about using your animation skills to help businesses tell their stories, explain their products, or even train their staff in a visually engaging way.

1. The Business Animation Landscape
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Business animation isn't just another animation gig. It's a whole different ball game, where your audience is not just viewers but businesses looking to communicate a message or sell a product.

This field is booming, with more companies than ever turning to animation to make their messages stick. It's not just for big corporations, either. Small businesses, startups, and even non-profits are getting in on the action.

2. From Personal to Professional: The Shift in Mindset

Transitioning from personal projects or traditional animation to business animation requires a shift in mindset. Here, your creativity serves a business goal. It's about understanding what the client needs and how best to deliver that through animation.

This shift means thinking more about the target audience of the business and how your animation can impact viewer behavior or perception.

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3. Keeping Up with Trends and Technology

Staying relevant in business animation means keeping an eye on the latest trends and technological advancements. What styles are in vogue? What software is being used?

It’s not just about being trendy; it's about understanding how these trends can be used to effectively communicate a business's message.

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GIF by Linski101 via GIPHY

In essence, breaking into the business animation scene is about understanding these dynamics. It's an exciting field that requires not just artistic skills but also an understanding of business communication and marketing strategies.

Essential Skills for Business Animation Styled Content

Transitioning to business animation isn't just about your ability to create stunning visuals. It's about combining your artistic talent with a set of skills tailored to the business world. Here's what you need to know:

1. Technical Proficiency: More Than Just Animation

Of course, strong animation skills are a given. But in business animation, you'll also need to be adept with various software and tools that might be specific to the type of content businesses require.

This could include understanding different animation styles – from traditional 2D to cutting-edge 3D – and being able to adapt your style to suit the client's needs.

2. Storytelling and Communication Skills
a book opening to reveal a light


In business animation, you're telling a story that aligns with a business's goals. This means being able to take a company's concept or message and translate it into an engaging, understandable animation.

Strong communication skills are essential. You need to grasp the client's vision and feedback and incorporate that into your work effectively.

3. Business Acumen and Understanding Client Needs

Having a basic understanding of business principles can go a long way. It helps you understand what a business aims to achieve with its animation, whether it's marketing, training, or something else.

This involves researching the client's industry, understanding their target audience, and knowing what kind of animation will resonate best with that audience.

4. Time Management and Meeting Deadlines

In the business world, deadlines are crucial. Managing your time effectively and ensuring you meet (or exceed) client expectations within the given timeframe is a key skill.

This might mean juggling multiple projects at once and being able to prioritize tasks without compromising on quality.

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GIF by Looney Tunes via GIPHY

By developing these skills, you’ll not only enhance your technical abilities as an animator but also gain a deeper understanding of how animation functions in the business realm. This combination is what will set you apart in the business animation scene.

Building a Portfolio for Business Animation

As you venture into business animation, your portfolio becomes your calling card. It's what potential clients will look at when deciding whether or not to hire you. Here’s how you can build a portfolio that stands out:

1. Showcasing a Range of Styles and Techniques

Variety is key. Include different styles of animation (like 2D, 3D, stop motion, etc.) to show your versatility. Businesses have diverse needs, and a multifaceted portfolio demonstrates your ability to cater to various requirements.

If you've worked mostly on personal projects, consider creating a few spec pieces that mimic business-oriented work.

2. Tailoring Your Portfolio to Business Needs

Think about the types of businesses you want to work with and tailor your portfolio to suit their needs. For instance, if you're interested in working with tech companies, include animations that explain complex technical concepts in an easy-to-understand way.

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Don't just show the final product; include brief case studies or descriptions that explain the objective of the project and how your animation met that objective.

3. Online Portfolio Presentation

An online portfolio is a must in today’s digital age. Make sure your website is professional, easy to navigate, and showcases your best work.

Include a bio that highlights your experience in business animation and any relevant skills or qualifications you have.

4. Keeping Your Portfolio Updated

Regularly update your portfolio with new work. This not only shows that you’re active and current in your field but also keeps your portfolio fresh and interesting for returning visitors.

If you receive positive feedback or results from a business client (like increased sales or engagement), don’t hesitate to add that as a testimonial.

A well-crafted portfolio can open doors in the business animation industry. It's about showcasing not just your talent, but also your understanding of how animation can serve business objectives.

Networking and Finding Opportunities

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GIF by Fran Solo via GIPHY

Building a network and finding the right opportunities are crucial steps in establishing yourself in the business animation scene. Here's how to go about it:

1. Leveraging Social Media and Online Platforms

Social media isn't just for sharing your animation work; it's a powerful tool for networking and finding job opportunities. Platforms like LinkedIn, Instagram, and even Twitter can be great for connecting with potential clients and other animators.

Join animation groups or forums, and participate in discussions. Sharing your insights and engaging with others' content can raise your profile in the community.

2. Attending Animation Industry Events and Workshops

Industry events, conferences, and workshops are excellent for meeting potential clients and peers. These events provide opportunities to learn about the latest trends, showcase your animation work, and make valuable connections.

Don’t just attend; try to actively participate, whether it’s through a presentation, a workshop, or simply networking during breaks.

four people brainstorming


3. Collaborating with Other Professionals

Collaborations can open up new opportunities. Working with other animators, graphic designers, or even marketing agencies can introduce you to new clients and projects.

Collaborations can also help you learn new skills and approaches, which is invaluable in a diverse field like business animation.

4. Creating a Strong Online Presence

Having an active online presence can attract clients. Regularly update your portfolio, post your work on social media, and engage with your audience.

Consider creating content that showcases your knowledge in the field, like blog posts or tutorials. This establishes you as an expert in business animation.

Remember, building a network takes time and effort, but it’s one of the most effective ways to find new opportunities and grow your career in business animation.

Skyrocket Your Animation Business With Business Animation

Stepping into the business animation world is an exhilarating journey. It's more than just a change in your work style; it's an opportunity to grow and apply your animation skills in a whole new arena. 

Remember, business animation is about understanding client needs, adapting your creative approach, and delivering impactful stories through your art.

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If you're an animator looking to broaden your career horizons or delve into the world of business animation, remember that opportunities abound for those willing to explore them. 

For more resources on starting or growing your animation career, don’t forget to check out our blog on How to Start an Animation Studio and GET FREE TRAINING. Your next big break in animation could be just around the corner!

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