Please ensure Javascript is enabled for purposes of website accessibility
Business of Animation Logo

How to Create Video Production Briefs for Animators

ben marvazi 2020

Make More Money as an Animator

Check out our FREE TRAINING on How Animators Can Make Over $10,000 Per Month

"In the world of design and advertising, a clear brief is the foundation for remarkable work."

Paul Rand
a woman pulls down a poster that shows a gold trophy and the camera zooms in and she winks with her right eye

Cover GIF by Helliwood media & education via GIPHY

Mastering the art of animation goes beyond pure creativity. It's just as important to navigate the logistical side of projects effectively. As an animator, the ability to create clear, informative video production briefs is a key aspect of this process.

These briefs serve as vital blueprints, aligning your artistic vision with your client's expectations and fostering transparency in the process. They help ensure each project stays on course, anchoring your creativity to a defined path.

However, crafting an effective video production brief can often seem challenging. What elements should it contain? How detailed should it be? This blog aims to answer these questions and more, providing a comprehensive roadmap to help you develop concise and professional video production briefs.

The Vital Role of Video Production Briefs

Homer Simpson sitting at his desk with his hand on his head and wearing glasses and flipping through a book with pages

Stressed Homer Simpson GIF via GIPHY

If you've spent any amount of time in the animation industry, you're probably familiar with the headaches that can arise from vague project descriptions. Miscommunication and a lack of clarity can lead to wasted time, resources, and ultimately, frustration for both you and your client. In contrast, a well-structured video production brief can save you from these pitfalls.

Video production briefs serve as a guiding roadmap for your animation projects, meticulously outlining every step of the journey from inception to the final product. They lay down expectations, define boundaries, and offer a crystal clear path that you and your team can follow to fulfill your client's vision.

Key Components of Effective Video Production Briefs

Video production briefs that stand out and facilitate smooth project execution typically encompass several vital components:

1. Overview and Objectives

a purple round character scanning a book really fast with its eyes and reading really fast

GIF by CBeebies HQ via GIPHY

An effective video production brief begins with a clear and concise overview of the project. This section serves as a quick snapshot, giving readers a fundamental understanding of what the project entails. 

This should be followed by a detailed explanation of the project's objectives - the primary goals that the final product aims to achieve. These could include objectives such as enhancing brand awareness, promoting a new product or service, or entertaining a specific audience.

2. Target Audience

a audience all with ears clapping but all keeping their heads still and looking straight at the viewer

GIF by Mashed via GIPHY

The second crucial aspect to consider is the target audience. For the animation to resonate with viewers, it's essential to understand who they are. 

You should delineate the audience's demographics, behavioral patterns, and preferences. This detailed profile will guide the overall style, tone, and content of your animation, ensuring it connects with viewers and effectively communicates its message.

3. Key Messages

a dog like character reading instructions and he's building a structure and when he screws something in it falls over and he looks disappointed

GIF by CBeebies HQ via GIPHY

Following the target audience, your video production brief should clearly list the key messages you intend to communicate through the animation. It's vital to align these messages with the objectives you initially outlined, ensuring your animation effectively meets its goals.

4. Timeline and Budget

Bugs Bunny counting his money on a table and licking his fingers and counting it into different piles

GIF by Looney Tunes via GIPHY

Next, your video production brief should provide a detailed timeline, including the deadlines for each phase of the project. This ensures that all parties involved are aware of the project's progression and can plan their time and resources accordingly. 

Similarly, the brief should mention any budget constraints, as these can significantly impact the project's scope and execution.

How To Start An Animation Studio - Businesss of Animation

Looking to Elevate Your Business Skills as an Animator?

Unlock your potential with our FREE Masterclass

Our free masterclass is the perfect opportunity to do just that. You'll learn what you need to take your animation business to the next level.


5. Style and Tone

Lastly, your brief should articulate the desired aesthetic and emotional tone of the animation. This involves describing the visual style, color schemes, character designs, and any other specifics that could impact the animation's overall look and feel. Providing visual references or examples at this stage can prove invaluable in helping the animators fully understand and execute your vision.

Enhancing Your Video Production Briefs

a black and white clapper board clapping with a yellow star burst behind it flashing on and off

GIF by Kochstrasse via Tenor

While the aforementioned components provide a strong foundation, here are some additional tips that can significantly enhance the effectiveness of your "video production briefs":

1. Be Precise 

Clarity and precision are paramount in a video production brief. The more specific your instructions, the less room there is for confusion or misinterpretation.

2. Simplicity is Key

Cartman from South Park sitting on a chair and talking and lifting his hands up and the text saying "it's very simple"

GIF by southpark via Tenor

While it's essential to be detailed, try to avoid using complex jargon or convoluted language. Keep your instructions simple and straightforward, ensuring they're easily understood by everyone involved in the project.

3. Use Visual References

Visual references can be incredibly helpful, particularly when describing the desired aesthetic of your animation. They provide a tangible point of reference that can guide the animators in capturing your vision accurately.

Animation Business Accelerator: Your Gateway to Professional Success for Video Production Briefs

a character standing on a podium on first place lifting up a rosette with a number 1 on it and he lifts it over his head and smiles

GIF by curiouspiyuesh via Tenor

The ability to craft effective video production briefs is just one aspect of a successful animation career. Our Animation Business Accelerator program offers an extensive array of resources and lessons designed to help you navigate the multifaceted landscape of the animation industry.

From live mentorship calls with seasoned industry professionals to a supportive community of like-minded animators, we offer an enriching and informative experience. Our program also gives you access to an extensive library of hand-picked resources, such as contracts, pre-written emails, and much more.

So why wait? Delve into the Animation Business Accelerator Program and take the first stride toward kickstarting your animation career. Don't forget to also check out our comprehensive guide on How to Start an Animation Studio to equip yourself with the necessary skills and knowledge to bring your animation dreams to life. The time to invest in your career is now!

rocket for boa

Lacking Business Skills as an Animator?

Transform your animation skills into a profitable business with our expert-led free training.
Business of Animation Footer Logo
Helping Animators Succeed

Feeling Stuck in Your Animation Career? Learn How to Break the $10,000 Per Month Barrier!

crossmenuchevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram