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What Freelance Animators Can Learn from Animation Influencers

ben marvazi 2020

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"Animation influencers serve as beacons of inspiration, sharing their experiences and expertise to encourage others on their creative journeys."

Sarah Ann Watson

In the dynamic and ever-evolving world of animation, standing out among the crowd and building a name for yourself is no easy feat. As freelance animators, it's essential to keep learning and adapting to the shifting landscape, continuously honing your craft and building your personal brand. 

This is where the world of animation influencers comes into play. Successful animation influencers have cracked the code to success and are an invaluable resource for those seeking inspiration and guidance. But how exactly did they achieve their success, and what can freelance animators learn from them? Let's dive in.

Cover GIF by Omer Studios via GIPHY

How Animation Influencers Build Their Brand

yellow red green and blue Lego blocks all building on one another forming a dollar sign in the middle against a yellow background

GIF by Millions via GIPHY

Animation influencers, much like influencers in any creative field, are successful professionals who've carved out their unique niche in the industry. They're experts with significant passion, vision, and drive that not only allows them to create exciting and impactful work but also influences others in the field. 

Here are some key strategies that animation influencers employ to build their brand:

Crafting Unique Styles

5 chameleons all standing on each other and the one in the middle changes different colors compared to the others


One of the most distinctive features of animation influencers is their unique, recognizable style. They've invested time and effort in developing a specific aesthetic or technique that sets their work apart from the crowd. 

As a freelance animator, this lesson is invaluable. Finding, refining, and nurturing your unique style can help differentiate your work from other animators and attract clients who appreciate your particular aesthetic.

Embracing Digital Marketing

a hand holding a phone scrolling on Instagram with different color posts

GIF by Augusto Zambonato via GIPHY

We live in a digital age where online presence is paramount. Animation influencers understand and capitalize on the power of digital marketing. They leverage social media platforms and personal websites to showcase their work, tell their stories, and connect with their audience. 

These platforms not only enable them to secure projects but also provide a stage to inspire and educate budding animators.

Building Authentic Connections

4 different color hands all coming together to the middle and placing their hands on one another on an orange background

GIF by Siemens Healthineers via GIPHY

Successful animation influencers don't just create; they also interact. They understand the importance of community and authentic connection. They engage with their followers, answer their questions, share insights about their work, and even provide guidance. 

This interactive approach helps build a loyal, engaged audience that not only appreciates their work but also values their expertise and advice.

Learning from Animation Influencers: Tips for Freelance Animators

The trajectory followed by animation influencers offers an abundance of lessons for freelance animators. Whether you're a seasoned freelancer or just starting your journey, these key takeaways can guide your path to success:

1. Never Stop Learning

an orange brain with arms and legs lifting a bending barbell with books on the ends

GIF by OneShotCA via GIPHY

A common thread among all successful animation influencers is their insatiable thirst for knowledge. They're always learning, always adapting, and always striving to improve their craft. They keep abreast of the latest trends, techniques, and technologies in the field of animation. 

For freelance animators, this underscores the importance of continuous learning. Make use of online resources, attend workshops, enroll in courses like the Animation Business Accelerator program, and always keep your finger on the pulse of the industry.

2. Collaborate and Network 

4 women characters all on digital devices that are getting notifications as they are all animation influencers

GIF by TechPixies via GIPHY

Animation influencers are not solitary artists. They're well-connected within the industry, frequently collaborating with other animators and professionals. These collaborations not only result in unique, creative output but also open doors to new opportunities. 

As a freelancer, it's essential to expand your network. Attend industry events, join online animation communities, and engage with your peers. This will not only broaden your perspective but could also lead to exciting collaborative opportunities.

3. Master the Art of Self-Promotion 

a person grabbing a mobile phone that appears to be falling and as he grabs it he takes a selfie and then throws the phone away

GIF by Happy Motion via GIPHY

Animation influencers have mastered the delicate art of self-promotion. They know how to put their work in the spotlight without coming across as self-centered or overbearing. 

They share not only their final work but also their creative process, challenges, and learning experiences. This not only highlights their skills and capabilities but also provides value to their audience, often inspiring and guiding them in their journeys.

4. Adapt and Evolve

The animation world is a rapidly changing landscape, and animation influencers are no strangers to this. One common characteristic of successful influencers is their ability to adapt and evolve. They are not afraid to experiment with new styles, techniques, or platforms, and often, they are at the forefront of industry trends. 

They understand that what worked yesterday may not work tomorrow, and so they constantly evolve to stay relevant and innovative. For freelance animators, this means stepping out of your comfort zone. Experiment with different styles, learn new software and keep an eye on the changing trends in the animation industry. 

Being adaptable not only enhances your skill set but also makes you more appealing to a broader range of clients.

5. Passion and Perseverance

a character animated on line paper lifting a heavy weight pulling a straining face and sweating

GIF by RudiGIF via GIPHY

Perhaps one of the most important lessons to learn from animation influencers is the power of passion and perseverance. Animation is a demanding field that requires a substantial time commitment and a great deal of patience. 

Animation influencers have shown us time and time again that it's their love for animation and their determination to overcome challenges that drive their success. Their work often involves late nights, extensive revisions, and dealing with criticism. Yet, they persist because they love what they do. 

For aspiring freelance animators, it's vital to understand that your passion for animation will fuel your perseverance. No matter the challenge, your love for the craft will keep you going. And as you continue to learn and grow, your passion and perseverance will undoubtedly shine through in your work, attracting clients who appreciate your dedication.

6. The Role of Animation Influencers in Enhancing Your Skills

a fuzzy pink character with only eyes on its face juggling a tin of oats, a banana and a doughnut

GIF by Specks of Dust via GIPHY

Beyond the influence they wield in shaping trends and inspiring others, animation influencers can play a critical role in directly enhancing your animation skills. They regularly share tutorials, tips, advice, and industry insights that can be incredibly valuable for both novice and experienced freelance animators.

Following these influencers, learning from their experiences, and actively participating in their communities can expose you to new ideas and techniques and offer practical insights you can apply to your own work. By doing this, you're not only improving your technical skills, but you're also understanding the mindset, discipline, and strategies that contribute to their success.

Learning from Animation Influencers for a Successful Freelance Animation Career

a pink brain wearing glasses and looking around as the numbers change on the left side and the symbols change on the other side

GIF by StoryBots via GIPHY

The journey of animation influencers offers a wealth of insights and strategies that can be extremely valuable to freelance animators. They demonstrate the importance of developing a unique style, mastering the art of self-promotion, and actively building and nurturing your network within the animation industry.

But perhaps the most crucial lesson they impart is the significance of lifelong learning. The world of animation is dynamic and ever-changing. To stay relevant and successful, continual learning and growth are not just beneficial; they're essential.

In your journey to becoming a successful freelance animator, bear these lessons from animation influencers in mind. But remember, no one becomes an influencer overnight. It's a journey filled with continual learning, adapting, connecting, and growing.

To give your animation career a significant boost, consider joining the Animation Business Accelerator program. This program offers a comprehensive suite of resources including on-demand video lessons, live mentorship calls, a supportive community, and an array of resources to help you kickstart your animation journey. 

And don't forget to check out our blog on “How to Start an Animation Studio”! Never stop learning, never stop growing, and remember - the world of animation is brimming with opportunities. Let's seize them together and create magic!

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