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How To Monetize YouTube Animation With Whiteboard Sketch

ben marvazi 2020

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Monetizing Your YouTube Animation

In the dynamic digital era, YouTube is a vibrant platform for freelance animators and studio owners seeking to broaden their professional scope. This platform provides not only a stage to display their creative prowess but also a viable avenue for generating income. 

With the increasing demand and popularity of YouTube animation, it becomes imperative for creatives in this field to master the art of monetizing their skills effectively.

Understanding the intricacies of YouTube as a marketplace for animation requires more than just talent; it demands strategic thinking and a keen understanding of the digital audience

This blog is a comprehensive guide for animators, offering insights and actionable strategies to transform your animation skills into a lucrative business on YouTube using whiteboard sketch. We’ll delve into the nuances of the platform, explore current trends in YouTube animation, and provide practical tips on how to effectively engage and monetize your audience. 

Whiteboard animation sketch of an animated drawing on an animation pad

Cover GIF by Sketch My Story via GIPHY

YouTube's Monetization Policies for Animators

Navigating YouTube's monetization landscape is a crucial step for animators aspiring to profit from their creative content. 

YouTube, as a platform, has established specific criteria that channels must meet to be eligible for monetization. This includes a minimum threshold of 4,000 watch hours over the past 12 months and at least 1,000 subscribers.

The YouTube logo with a subscribe button with mouse hovering over it

GIF by Basquet Sama via GIPHY

For animators, particularly those focusing on YouTube animation, reaching these benchmarks is the first step toward unlocking potential revenue streams. Here are some tips to keep in mind:

1. Produce Original Content

As animators, it's imperative to produce original content or have the necessary rights or licenses for any material used. YouTube's strict stance on copyright infringement means that animators need to be cautious, ensuring their YouTube animation does not inadvertently violate these regulations.

2. Produce Engaging Content

The ultimate aim is to produce content for YouTube that not only draws in viewers but also motivates them to spend extended periods on your channel, thus contributing to the necessary watch hours.

As an animator, it's beneficial to create videos that prompt viewers to explore more of your content or even view it repeatedly. Developing a series of linked YouTube animation pieces or instructional videos, for example, can maintain viewer interest and encourage repeat visits to your channel.

3. Keep An Eye on YouTube’s Policies

Clip via GIPHY

Furthermore, staying updated with YouTube's evolving policies is critical. The platform occasionally updates its terms of service and monetization policies, which can impact how animators monetize their content. 

Regularly checking the YouTube Creator Studio, attending YouTube's creator events, and being part of animator communities are great ways to stay informed and adapt to these changes.

Whiteboard Sketch: A Current YouTube Animation Trend

For animators aspiring to make an impact on YouTube, it's critical to keep pace with the latest animation trends. Right now, whiteboard sketch animations are a trendsetter in the YouTube animation arena. 

Whiteboard sketch animations stand out on YouTube for their harmonious fusion of illustrative narrative and educational elements. These types of animations are perfect for breaking down complicated topics in a manner that's both entertaining and informative.

The uncluttered style of whiteboard videos, paired with the latitude for creativity they provide, enables animators to formulate engaging stories that strike a chord with viewers. This is especially beneficial for animators on YouTube who aim to differentiate their content in a competitive space.

Video by Promoshin via

Incorporating whiteboard sketch videos into a YouTube animation channel can significantly elevate an animator's content strategy. This format has a universal appeal, resonating with younger audiences through its simplicity and playful nature, as well as with older viewers who value clear and concise messaging. 

Furthermore, the versatility of whiteboard animations means they can be adapted across a range of genres, from comedic sketches to educational series and professional training materials. Tapping into this trend allows YouTube animation channels to broaden their reach and connect with a more extensive audience base.

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Ultimately, recognizing and leveraging trends like whiteboard sketch animations is a crucial tactic for any animator looking to expand their YouTube presence. By integrating such trends into their content production plan, YouTube animation channels can substantially enhance the allure and viewership of their channel, attracting a broad and diverse viewership. 

How To Diversifying Income Streams for YouTube Animation

When it comes to monetizing whiteboard YouTube animation, it's essential not to put all your eggs in one basket, namely ad revenue. Diversifying your income sources can significantly amplify your earning potential. Let's break down how you can do this with whiteboard animations.

stacks of coins and bank notes growing vertically

GIF by Bombay Softwares via GIPHY

1. Sponsorships

Firstly, consider leveraging the appeal of your whiteboard animations for sponsorships. Companies are always on the lookout for creative and engaging ways to promote their products or services. 

Whiteboard animations, known for their clarity and engaging nature, can be an excellent medium for sponsored content. You could create whiteboard animations that subtly integrate a sponsor’s message, offering a unique and compelling way for brands to reach their audience.

2. Merchandising

Additionally, merchandising offers a tangible way to monetize your whiteboard animation skills. Think about creating merchandise based on the characters or themes of your animations. This could be anything from T-shirts and mugs to digital products like eBooks or exclusive video content. 

Merchandising not only provides an additional revenue stream but also helps in building a stronger connection with your audience, as they get to own a piece of the content they love.

An orange penguin wearing bling merchandise

GIF by Pudgy Penguins via GIPHY

3. Patreon and Other Platforms

Platforms like Patreon have revolutionized the way creators can earn money. For YouTube animation channels specializing in whiteboard animation, this can be a goldmine. On Patreon, you can offer exclusive content to your subscribers, like behind-the-scenes videos, early access to new animations, or even tutorials on whiteboard animation techniques.

This model works exceptionally well if you have a dedicated following that values your work and is willing to pay for additional, exclusive content. It's not just about the money; it's about creating a community around your whiteboard animation work. This sense of community can be incredibly rewarding, both financially and artistically.

Leveraging YouTube's Algorithm for Better Content Reach

To enhance the visibility of your whiteboard YouTube animation videos, a deep understanding of the platform's algorithm is essential. This algorithm prioritizes content that captivates the audience and encourages prolonged viewing.

A person sitting in front of a laptop banging their head on the laptop with the screen displaying "I blame the algorithm"

GIF by Giflytics via GIPHY

To tap into this, it's crucial to optimize your video elements - titles, descriptions, and tags - with pertinent keywords such as 'youtube animation', 'whiteboard animation', and similar phrases. This strategic optimization elevates the likelihood of your animations appearing in user search results and recommendations.

However, increasing engagement goes beyond just content creation. It encompasses active interaction with your viewers. By replying to comments, soliciting audience feedback, and fostering conversation, you can cultivate a more vibrant and interactive community around your channel. 

Regularly posting top-notch whiteboard animations also communicates to YouTube's algorithm that your channel consistently offers engaging content, thus potentially enhancing your content's reach and visibility.

In a nutshell, adopting a multifaceted approach to monetization through advertising is a potent strategy for monetizing your whiteboard animation expertise. This includes sponsorships, merchandising, and patronage platforms like Patreon, in conjunction with cleverly leveraging YouTube's algorithm.

Sustaining a Profitable YouTube Animation Channel

The path to maintaining a profitable YouTube animation channel is not always a yellow brick road, but it’s not impossible. If you understand that it’s not just about creating content, you’re already ahead. It's knowing how to weave together various elements into a cohesive strategy that maximizes your channel's potential

a pulsing animation of the YouTube logo


Understanding YouTube's policies forms the foundation of this journey. It is crucial to be aware of the rules and regulations that govern monetization on the platform to ensure that your efforts in animation are not in vain.

Transforming your animation skills into a sustainable and profitable YouTube animation channel requires a strategic and multifaceted approach. It demands a deep understanding of YouTube's policies, an ability to stay attuned to changing trends, diversifying income sources, building a patronage system, and effectively leveraging the algorithm. 

By embracing these steps and continuously evolving your strategies, you can ensure that your YouTube animation channel not only survives but thrives in the competitive digital landscape. Luckily, you don’t have to do it all by yourself.

Our Animation Business Accelerator Program provides insights, resources, and a supportive community to help professionals navigate the evolving landscape. 

If you’re an animator who’s looking to start your own studio or grow your career, check out our blog on How to Start an Animation Studio to kickstart your animation career today or give our free Masterclass a try first if you’re curious.

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