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How To Choose Your Animation Company Name

ben marvazi 2020

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The Power of an Animation Company Name

In the vast world of the animation industry, few decisions carry as much weight as naming your company. The right animation company name is not merely a label or a catchy phrase; it's the embodiment of your brand's vision, values, and voice.

It's the cornerstone upon which your brand identity is built. Every time someone encounters your name, it evokes a set of emotions, perceptions, and expectations about the quality and nature of your services. Well, that’s what we aim for anyway.

In the fiercely competitive animation landscape, where countless freelance animators and burgeoning studios jostle for a slice of the market, your company name becomes your first line of defense and differentiation. 

It's the initial handshake, the first conversation starter, the close encounter of the first kind. It’s often the primary factor that can sway a potential client's decision.

an alien saying "I bring you love" in front of trees


Moreover, in a time dominated by digital presence, your animation company name plays a pivotal role in your online visibility, searchability, and overall brand recall. It's not just about the here and now; it's about crafting a legacy, a story, and a promise that resonates with your target audience.

But how does one navigate the intricate process of naming? How do you ensure that your chosen name stands tall amidst a sea of competitors, aligns with your brand ethos, and remains relevant as your business evolves? 

This blog aims to explore the art of creativity melded with the science of strategic thinking, to guide you in selecting an animation company name. If all goes well, you’ll choose one that not only captures the essence of your brand but also propels it towards unparalleled success.

Cover GIF by Haunts via GIPHY

Reflect Your Brand's Identity with Your Animation Company Name

a crumpled paper opening to become a flower

GIF by Alex Boya via GIPHY

Choosing the right animation company name is akin to selecting a persona for your brand.

This name should encapsulate your brand's ethos, values, and overarching mission. It's not just about a catchy phrase; it's about ensuring that every time someone hears or sees your name, they instantly associate it with the unique qualities that set your animation services apart. 

For example, if your forte lies in crafting whimsical animations tailored for children, your animation company name should evoke a sense of wonder, creativity, and playfulness, not dread, spookiness, or crippling existentialism.

It's about creating a name that resonates deeply with the essence of your work and the specific audience you aim to serve.

Understanding Brand Identity

Before diving deep into the naming process, it's crucial to understand what brand identity is.

Brand identity is the collection of all elements that a company creates to portray the right image to its consumers. It's the voice, tone, visuals, and emotions that your brand evokes. A strong brand identity differentiates you from competitors, creates a memorable impression, and fosters customer loyalty

Your animation company name is a significant part of this identity, acting as the first touchpoint for potential clients.

The Importance of Choosing a Niche

a chameleon looking unique among other uniform chameleons


In the expansive realm of animation, honing in on a specific area can be advantageous.

By zeroing in on a distinct niche, you target a unique market segment, enhancing the allure of your services to a defined group of viewers. Be it animations tailored for the medical field, educational platforms, or animations specializing in conveying feelings of dread, spookiness, or crippling existentialism. 

Your specialized area can influence your animation business's naming decision. A name that reflects your niche can swiftly convey your expertise, simplifying the decision-making process for prospective clients.

Think About Online Presence

a tablet transforming into a computer with a facebook page, before changing into text "easier and cheaper"

GIF by Anchor Point via GIPHY

In today's digital-first world, your animation company name is more than just a business card; it's likely the URL of your website. 

When brainstorming names, it's wise to check domain availability concurrently. Consider how your chosen name would appear as a website URL. 

Names that are excessively lengthy or riddled with unconventional spellings might deter potential online visitors. A concise and clear domain name enhances user experience and boosts online discoverability.

Cultural Sensitivity

As animators, we often create content that transcends borders. If your aspirations include captivating a global audience, cultural considerations become paramount. 

It's vital to ensure that your chosen animation company name doesn't inadvertently convey negative or inappropriate meanings in other languages or cultures. A universally appealing name, free from potential cultural misinterpretations, positions your brand as globally respectful and inclusive.

Future Growth

a hand holding a growing flower before it's picked

GIF by Laurène Boglio via GIPHY

While it's essential to have a name that reflects your current expertise, it's equally crucial to think long-term. The animation realm is dynamic, with constant innovations and evolving techniques. 

If your journey begins with 2D animations, but you envision branching into realms like 3D, VR, or motion graphics, your animation company name should be broad enough to accommodate these expansions. A forward-thinking name ensures that as your services diversify, your brand identity remains consistent.

Simplicity is Key

The value of straightforwardness is immense. An unambiguous and straightforward animation business name brings several benefits. It's easily recalled, rolls off the tongue, and avoids confusing spellings.

In today's digital-centric era, where being easily discoverable online is crucial, a straightforward name guarantees that potential clients can find you seamlessly, whether they're searching online or hearing about you from a friend.

Ensure It's Unique

a girl with a backpack standing underneath the word "iconic"

GIF by Elnaz Abbasi via GIPHY

Your animation company name should not only represent you but also distinguish you from a sea of competitors. In the realm of digital marketing and branding, uniqueness is a treasure

Before you become deeply attached to a name, it's imperative to undertake comprehensive research. Ensure that your chosen name isn't already serving as another brand's identity, especially within the animation sector. 

A unique name minimizes brand confusion and solidifies your distinct presence in the market.

Flexibility and Adaptability

a stretching character reading a book next to a cat doing yoga

GIF by inuyeh via GIPHY

While it's essential to be specific, especially if you have a niche, ensure that your animation company name isn't too narrow. The animation industry is ever-evolving, and you might want to diversify in the future. 

A name that's adaptable gives you the flexibility to pivot or expand your services without rebranding every two weeks.

Making a Connection

People connect with emotions, not just words. Your animation company name should evoke positive feelings and resonate with your target audience. 

Think about the emotions you want your brand to convey – trust, creativity, innovation, warmth – and see how your potential name aligns with these feelings.

Get Feedback

two thin vertical noodles with faces talking to each other

GIF by Alex Bradt via GIPHY

While your perspective is invaluable, gaining external insights can be enlightening.

Before etching your animation company name in stone, seek feedback. Engage peers, mentors, potential clients, or even friends.

Diverse viewpoints can offer fresh angles, highlight potential oversights, or even validate your choice. This collaborative approach ensures that your chosen name resonates with a broader audience and stands up to varied interpretations.

Legal Considerations

Before you get too attached to a name, it's essential to check its legal availability. Ensure that the animation company name you choose isn't trademarked or copyrighted by another entity. 

Consulting with a legal professional can save you from potential disputes and rebranding headaches down the line.

By incorporating these additional considerations into your naming process, you'll be better equipped to choose an animation company name that not only represents your brand but also stands out in the competitive animation industry.

TLDR: Try not to get sued first try.

The Lasting Impact of Your Animation Company Name

an animated rocket flying through space

GIF by Ross Norton via GIPHY

In the complex maze of business decisions, the selection of your animation company name is crucial. It's not just a sequence of letters or words; it's the heartbeat of your brand. 

Every time a client or potential customer encounters your name, they're engaging with the very essence of what your business represents.

From understanding the profound implications of brand identity to the nuances of cultural sensitivity, from the importance of digital presence to the foresight of future growth, each aspect underscores the gravity of your decision. 

In the bustling world of animation, where every freelance animator and studio is striving to carve a niche, your animation company name is your beacon, guiding clients to your unique offerings and setting you apart from the crowd.

Choosing the right animation company name is just the beginning. If you're passionate about animation but face challenges like not getting enough clients, lacking business knowledge, or not knowing where to start, we have a solution.

Programs like the Animation Business Accelerator Program offer a beacon, providing insights, resources, and a supportive community to help professionals navigate the evolving landscape. If you’re an animator who’s looking to start your own studio or grow your career, check out our blog on How to Start an Animation Studio to kickstart your animation career today, or give our free Masterclass a try first if you’re curious.

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